Moment

HIGH PRIORITY

THE RAPIDLY GROWING BATTERY LINE IS INCREASINGLY MORE IMPORTANT WITHIN THE GROUP.

One of the greatest highlights among all presentations of the Sales and Marketing Growth and Transformation Workshop, held in July in Brazil, was unquestionably the presentation from Mr Joachim Burandt, Senior Vice-President of Sales for the STIHL Group. He presented the Company’s “battery first” strategy. A significant growth in the battery line has already been identified in large portions of global markets in comparison to motor units, especially in North America, Europe, and Oceania. As of 2027, we expect even greater advances. “The technology changes, our new competitive environment, customers’ expectations, the digital transformation in the way we work and interact are constant challenges of the last few years. But we are confident that, with the level of experience and ambition of STIHL’s personnel, whether in the markets or in the Head Office, and with all the measures taken and planned, we are going to proceed in our successful journey,” he stated.

PROFESSIONAL VS CONSUMER

STIHL seeks to broaden the market of the battery line both in the professional segment and with consumers in general. However, the professional segment is a priority. To do so, its strategy is to increase the range of products in the AP system, focusing more on the sales teams and dealerships, among other initiatives. The main objective is to win new customers and keep the petrol line consumers during this change.