STIHL BRAZIL OFFERS A COMPLETE AND EFFICIENT PURCHASING EXPERIENCE IN PARTNERSHIP WITH THE DISTRIBUTION NETWORK.
Regardless of the channel, STIHL remains committed to excellence in all markets. STIHL’s online store was launched earlier this year in Brazil, initially in São Paulo, and is now expanding to assist more states. The new channel boosts the brand’s digital presence and increases sales opportunities for dealers, which are essential for the operation’s success.
“We are very pleased with this delivery. E-commerce represents another important step in our ongoing quest to provide the best experience for our customers. Furthermore, we are strengthening even more our relationship with the best distribution network in the country, generating additional revenue for our partner points of sale and benefits for all,” highlights Rafael Zanoni, Marketing Director.
“The entry of STIHL into e-commerce through our online store was carefully planned over more than five years. The question was never whether we should enter, but when the right moment would be.
The market is constantly evolving, just like our customers and competitors. We developed a business model that combines the best of the physical and digital worlds— allowing our points of sale to market through a platform backed by the authority of the leading brand,” adds Sven Laure, E-commerce and Marketing Systems Manager.
BRIEF EXPLANATION OF OUR BUSINESS MODEL:
STIHL’s online store is an e-commerce platform exclusive to authorized dealers, where STIHL acts as an intermediary in the sale of the brand’s products. Customer purchases are attributed to the nearest participating retailer in the backend to optimize delivery. While the entire shopping experience occurs entirely under the STIHL brand, invoicing is handled by the dealer, and orders are processed from their inventory.
This ensures that the existing B2B value flow, where dealers purchase products directly from the STIHL subsidiary, is not affected. The online platform serves as a complementary sales channel, allowing dealers to maintain their traditional purchasing processes while benefiting from the additional e commerce sales that STIHL generates on their behalf.
IT IS NOT DIRECT SALES!
STIHL does not sell directly to consumers. All transactions in the online store are intermediated by points of sale. In this model, the brand takes care of attracting customers, making sales, managing logistics, and handling customer service.
Dealers, in turn, can sell products in a practical and comfortable way, also reaching a new audience — those who prefer or shop exclusively online.
