EMARESA, FROM CHILE, IMPLEMENTS QR CODES ON TECHNICAL SHEETS AND ACCESSORY LABELS FOR BRUSHCUTTERS, FACILITATING PRODUCT INFORMATIO ACCESS AND IMPROVING RESULTS.
Emaresa, STIHL’s importer in Chile, innovated by implementing QR codes on product technical sheets and accessory labels for brushcutters, facilitating additional information access and improving sales results.
Customers can point their phone camera at the code on the technical sheets to access videos, technical specifications, useful tips, and more. Since its implementation, about two years ago, the impact has been significant (see box).
“We are very proud of this initiative and will continue to seek new ways to enhance our products and services, always aiming to offer our customers the best possible experience,” says Ninoska Barrera, Senior Marketing Manager at Emaresa.
According to her, especially the QR Codes on brushcutter accessory labels deserve attention in this strategy. “We managed to boost the sales of these important items, often unknown to customers, but which greatly enhance the products’ use,” she explains.
“We increased awareness about the accessories, highlighting the attributes and versatility of the equipment with them. It is a practice that demonstrates how small changes can significantly improve the customer experience and benefit the business,” she complements. These include mobile displays, wall displays, hooks, stands, and many others, all available for purchase with the international supplier Polimetal.
