THE HUB LATAM STRUCTURE ANNOUNCED IN THE FIRST SEMESTER RESULTS IN MORE FOCUS, COLLABORATION, AND DELIVERY.
The implementation of the HUB Latam is more than a structural change; it’s a journey to a promising future.
LEADERS’ VISION:
“What I value most about this model is that it allows us to be closer to people, our clients, and our teams. This closeness helps us better understand their needs, their context, and their culture, to build trust, know them, and connect with them. That’s how we manage to accelerate execution with committed teams that share a common vision and goal.”
Juan González, Senior Vice President of STIHL HUB Latam
“Collaboration among subsidiaries and importers is not a new subject. We have always seen our colleagues from other countries as a reference to improve our processes and increase our competitiveness. The HUB Latam adopts this philosophy of continuous collaboration, allowing us to evaluate and improve by incorporating different market scenarios. Let’s take this unique opportunity to be an active part of this organizational context!”
Cesar Flores, Regional Director of Products, Training, and Technical Services at HUB Latam
“The STIHL Group is focusing on regionalization and everyone should take advantage of this new scenario, working together to make the transition as smooth as possible for everyone involved. Be prepared and present ideas to improve our processes and seek more market opportunities. Together, we’ll strengthen the brand, increase market share, but above all, we’ll grow the business as a whole.”
Paul Strohm, Sales Director at STIHL Latam HUB
“The HUB Latam brings many collaboration opportunities in the region. Let us use the local people’s knowledge and experience as a force to drive the region’s growth. The regional center is a strategic advance for strengthening the STIHL brand’s presence, reinforcing marketing initiatives. Especially in our area, the new structure further facilitates the sharing of best practices, adds more services to our importers, and improves processes among subsidiaries.”
Rafael Zanoni, Marketing Director of STIHL HUB Latam
“Regionalization is a strategy to accelerate the sustainable growth of the brand in markets, adapting global standards to the particularities of each region. Our goal is to operate as a coordinated and collaborative unit, promoting the integration of logistical processes, synergy among teams, and active support for countries. The efficiency of the supply chain and distribution is fundamental to support sales growth.”
Silvana de Carvalho, Logistics Distribution Director
DO YOU HAVE ANY QUESTIONS? CONTACT US!
Juan González
juan.arango@stihl.com.br
Cesar Flores
cesar.flores@stihl.com.mx
Paul Strohm
paul-gerhardt.strohm@stihl.de
Rafael Zanoni
rafael.zanoni@stihl.com.br
Silvana de Carvalho
silvana.carvalho@stihl.com.br