A STRATEGIC MEETING HELD IN BRAZIL WITH EXTENSIVE EXCHANGE OF EXPERIENCES AMONG PARTICIPANTS.
The Service Workshop LATAM is a strategic event that takes place every two years, right after the Global Workshop held at the headquarters in Germany. Its objective is to align service and business strategies for the entire region, promoting integration and collaboration among subsidiaries and importers.
In 2025, the event was held in Brazil, at the STIHL factory in São Leopoldo, bringing together participants for four days of intense experience exchange. During the first two days, the focus was on service strategy, addressing trends, innovation and operational excellence. In the last two days, discussions shifted toward business strategies, strengthening the regional vision and exploring growth opportunities.
The workshop featured the presence of headquarters representatives from the Service, Accessories and Sales areas, as well as participation from the president, vice presidents and professionals from other areas of the company, who contributed through interaction and strategic discussions. This diversity of perspectives reinforced the importance of collaboration among different areas to drive results. Another group activity was the Collaboration, which involved two mini motorbikes in a team-building dynamic, promoting cooperation, creativity and team spirit.
The Service Workshop LATAM reaffirms STIHL’s commitment to service excellence and to delivering solutions that add value to customers and partners throughout the region.
Service and business strategy in focus
