LIVE SESSIONS REINFORCE STIHL’S COMMITMENT TO BUILDING A SOLID, WELL INFORMED GLOBAL NETWORK ALIGNED WITH THE BRAND’S OBJECTIVES.
STIHL has been investing in a new way of connecting with its importers and subsidiaries through a series of exclusive live sessions. The goal is to bring Latin American partners even closer, offering relevant content and direct alignment with the brand’s global strategy.
“These live sessions are essentially directed to each country’s dealer network, with the objective of strengthening communication with the market in an agile and standardized way. It is a new channel for direct contact between the brand and the distribution networks in each location, which helps reinforce the execution of the regional strategy,” highlights Rafael Zanoni, Marketing Director for the Hub Latam.
These live broadcasts cover topics such as product launches, markets of operation, clarifying questions, sales initiatives and other highly relevant subjects. In addition to presentations by Hub Latam leadership, the lives also feature specialists in the portfolio and in the segments we serve, creating a space for sharing challenges, results and learnings.
Another differentiator is the interactive format: during the lives, participants can send questions, respond to polls and comment in real time, making the sessions more dynamic and collaborative. Afterwards, the content remains available for those who could not attend live, ensuring the information reaches more people.
“We are very pleased to offer this new way of interacting with our partners in the region. It adds to all the other resources we provide – app, newsletter, portals – to maintain close and effective communication, boosting our results,” says Rafael Zanoni, Marketing Director for the Hub Latam.
Initially, the live sessions are being held only for Spanish speaking audiences, but they will soon be extended to the Caribbean audience in English.
