A HISTORIC MILESTONE WITH COMMUNICATION TO MATCH ALL AROUND THE WORLD.
In 2026, STIHL joins a select group of centenary brands such as Coca- Cola, Mercedes-Benz and Louis Vuitton, which continue to generate positive and relevant impact in the global market.
“STIHL was founded by Andreas Stihl in 1926 with a clear purpose: to empower people to work with and in nature. It is not only about how long we have been in the market, but about the legacy we leave,” says Rafael Zanoni, Marketing Director for the HUB Latam.
To celebrate this historic achievement, a special communication package was created, designed to highlight the centennial in stores and create a shopping experience connected to this celebration. There is a logo, historical photos, point-of-sale materials, and even stickers, temporary tattoos and tablecloths. Everything is available for download, editing and adaptation according to the needs of each country!
