STIHL BRAZIL ACHIEVES EXCELLENT PERFORMANCE WITH ITS TIKTOK PROFILE.
In the dynamic and competitive world of social media, Brazil stands out as one of the most significant markets for TikTok, with an impressive number of 105.3 million users. This ranks the country among the top three globally, only behind Indonesia and the United States.
Committed to innovation and creativity, the STIHL Brazil team sought to expand their presence on TikTok through entertainment, inspiring and connecting with an increasingly broad and diverse audience.
“One of the goals of creating STIHL Brazil’s account on the platform was to reach a younger audience (future buyers). Studies show that Generation Z uses TikTok for searches more than Google or any other platform. Additionally, we have increased the brand’s visibility through creative content, attracting new audiences and fostering new communities,” explains Taísa Sabei, Digital Marketing Analyst at STIHL Brazil.
In the first year, they managed to surpass the 140,000 follower mark, a remarkable growth that laid the foundation for an even more successful second year, culminating in 167,500 followers.
“We interact with followers and build a community on this social network. All comments on videos receive a reply or a like. We notice that people appreciate this and comment on several videos,” she highlights.
INVESTMENT AND STRATEGY
At the start of the project, about R$ 7,000 (equivalent to a thousand euros) per month were invested to promote presence on TikTok and highlight STIHL’s official account. “We also ran ads for strategic videos, but since October 2024, we decided to pause paid media to better understand the organic behavior of our followers and identify which content types perform best,” says Taísa.
