THE STIHL DEALERS’ NETWORK SATISFACTION THROUGH POSITIVE EXPERIENCES IS KEY TO GUARANTEE THE BRAND’S PROMISES.
The 2022 Dealers’ Satisfaction Survey in Latin America was presented and discussed throughout the 2023 Marketing and Sales Workshop, with many reasons to celebrate.
“The numbers reached are extraordinary. Our general grade was 8.9, outperforming the previous year of 8.6 and the world’s general goal of 8.0,” highlights Patriq Paines, Sales Manager for Latin America and the Caribbean, remembering that it was the first time that Spanish speaking importers participated in the survey.
According to him, the data obtained are very important because they show the work is being effective. “We are on the right track. The distribution channel is aligned with our strategy, developing the STIHL brand very well in its locations,” he says.
TOGETHER WE CAN GO BEYOND
In the event, action plans to keep and improve the region indicators were also aligned. “Everything we have done so far will be reflected in the future, but we have to continue with the activities, always seeking excellence. Together we can go beyond.”
“What we have done so far will be reflected in the future. Let’s proceed with our constant development.”
Patriq Paines, Sales manager for
Latin America and the Caribbean
HIGHLIGHTS
STIHL products are classified as excellent and contribute to high levels of satisfaction.
The field sales team is very qualified and the cooperation with STIHL is very pleasant.
POINTS TO BE IMPROVED
The handling of complaints is particularly relevant to the satisfaction of dealers.
Support to advertising and sales, especially announcements on the radio, printed materials and in message boards.
DO YOU HAVE ANY QUESTIONS?
CONTACT US!
Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br