UNDERSTANDING THE DEMANDS AND HABITS OF GARDENING LOVERS IS ESSENTIAL FOR THE BRAND’S SUCCESS IN THE SEGMENT.
Who’s the potential customer in the gardening segment? What are their needs, demands, attitudes, and purchasing habits? Unravelling these answers is crucial for the STIHL Group’s success in the present, and mainly into the future.
That is why a research with 12 thousand occasional gardeners from 10 different countries was held by the brand and presented this year during the Sales and Marketing Growth and Transformation Workshop, in July, in Brazil.
Let’s remember 5 important points of this study that classified four types of gardeners: soul, ostentatious, evasive and pragmatic.
DO YOU HAVE ANY QUESTION?
CONTACT US!
Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br