STIHL evolves more and more platforms which support the training and communication strategies.
STIHL makes a wide range of solutions available aiming at facilitating and streamlining the daily lives of its importers, subsidiaries, and dealers.
MediaCenter, for instance, is a new platform that offers marketing material, like videos and pictures, for importers. Subsidiaries can have access through DAM.
To centralize and help with social media content, Thumbstopper, is also made available, which automatically replicates STIHL posts to each profile account.
In addition, STIHL Training was recently replaced by the new STIHL Academy, aiming to offer training with more exchange of knowledge, providing much more resources and increasing the qualification experience.
“It is extremely quick and simple to access the MediaCenter and it is in compliance with STIHL Academy and STIHL Service Communication (SSC), providing a uniform experience through the platforms. In addition, the interface is more visually attractive and much more modern. The gallery relies on different display options, making it easier to search for what you are looking for, and also offers a wide range of pictures on how to use the machines. We are very pleased with the change that has been made; it made everything easier both for the Marketing team and our advertising agency.”
Cindy González, from Costa Rica
“Thumbstopper makes it possible to align the communication between STIHL and its network. With posts related to the brand and its products, stores can have their pages updated on a weekly basis, increasing the engagement and contact with customers. There are more than 370 stores connected and receiving STIHL content through the tool already.”
Taísa Sabei, from Brazil
“STIHL Academy has been an extremely useful tool, easy to use and with lots of important information. It allowed us to improve our knowledge and to efficiently prepare training courses for the internal team, as well as for our dealers. In addition, the conclusion of each content fosters continuous learning, motivating us increasingly more.”
Walter Gatica, from Chile
DO YOU HAVE ANY QUESTION?
CONTACT US!
Cindy González
+57 (4) 6148081
cindy.gonzalez@farmagro.co.cr
Taísa Sabei
+55 51 3579-9705
taisa.sabei@stihl.com.br
Walter Gatica
+56 2 2460 2165
wgatica@emaresa.cl