ONLINE REGIONAL EVENT, HELD ON MARCH 30TH, RETRIEVED THE WORK DEVELOPED IN 2021 AND THE MAIN CHALLENGES FOR THE FUTURE.
This semester, the online regional meeting was held in a single day, but it was worth almost an entire week’s work, such was the intensity of the relevant content presented.
The Sales Director for Latin America and the Caribbean, Paul Strohm, started the presentations with a market overview, the main challenges and achievements by STIHL. “2021 was once again a year of many challenges, a lot of work, process reassessments. As in any crisis, we have the opportunity to reinvent ourselves, identify new opportunities, as well as question some practices. The result of this joint effort ensured us once again a revenue record, breaking the 5 billion Euro barrier,” he celebrated.
The day continued with the presentation from Sabine MacDonald, Marketing Manager for Latin America and the Caribbean, who showed the advances in the area and what is ahead of us. A video summarizing a bit of the work developed was shown, drawing everyone’s attention.
Carlos Wey, Service Centre Supervisor, highlighted the importance of sharing technical information.
Tássia Canterle, Market Specialist, spoke on behalf of the entire Qualification team. In addition to bringing the results from the 2021 trainings, she presented new things such as the STIHL Academy.
Susanne Baur, Sales Manager, shared a study held to measure your satisfaction with all points of contact at the Head Office in the STIHL sales process, identifying improvement opportunities and developing a plan of action.
The event also relied on the distinguished presence of Mr Joachim Burandt, Senior Vice President Sales for the STIHL Group.
BOOK IT IN YOUR AGENDA
The next online regional meeting has already a scheduled date: it will be on July 5th to 7th.
Now, a few participants have the floor
“I learned that we continue being innovative and creative in all fields. Perseverance is essential to keep us on top in these tough times.”
Juan Ramon Masip Diaz, from Curacao, St. Maarten and Aruba
“It was really good to see how the region and the world are doing in these uncertain times.”
Agustin Albanell, from Uruguay
“The agenda management was really good. We hope to be able to hold face-to-face events again, but thanks to the virtual environment we managed to rely on the participation of a much larger number of people.”
Cindy Gonzalez, from Costa RicaRica
“We need to stay connected, paying attention to product development advances and market trends.”
Luciano Barberis, from Chile