THE MARKETING AND SALES WORKSHOP, HELD IN JULY, HIGHLIGHTED THE MAIN CHALLENGES FOR THE FUTURE. STIHL IS GROWTH AND TRANSFORMATION!
This year, the Marketing and Sales Workshop was a face-to-face event, gathering all participants in Bahia, Brazil, over the course of three dynamic days, attendees were immersed in a wealth of insightful content and collaborative synergy.
The Sales Director for Latin America and the Caribbean, Paul Strohm, opened the presentations with a market overview, an evaluation of 2022, and perspectives for the future. “We know the challenges ahead of us when faced with this scenario of many changes, but with our team of importers and subsidiaries in Latin America and the Caribbean we know we are still going much further,” he stated.
The first day also relied on the illustrious presence of Mr. Joachim Burandt, Senior Vice President of Sales of the STIHL Group, that, among other themes, shared the “Batteries first” strategy.
Straight from the Head Office, Lars Bergmann, Global Director of Support and Training of the STIHL Group, was another highlight.
Patriq Paines, Sales Manager for Latin America and the Caribbean, Sabine MacDonald, Marketing Manager for Latin America and the Caribbean, Carlos Wey, Product Manager, Carlos Diego Maldonado, Product Consultant, and Raul Kriedte, Manager of Qualification and Socio-Environmental Projects, wrapped up the program with their presentations and important discussions.
The feedback from the audience of the event was exceptional. In the satisfaction survey, the general average grade was 9.3, considering the range of satisfaction levels from 1 (did not like it) to 10 (exceeded my expectations). Congratulations to you all for another great achievement. STIHL is growth and transformation!
COMMENTS
RECEIVED IN THE
SURVEY
“WE NEED TO HOLD THIS TYPE OF EVENT MORE OFTEN”.
“IT’S VERY GOOD TO LEARN ABOUT THE COUNTRIES’ BEST PRACTICES.”
“WE WANT MORE MARKETING TRENDS.”
“WE HAVE TO INTEGRATE DIGITALIZATION THEMES MORE.”
“LET’S SHARE CASES OF SUCCESS OF BATTERY PRODUCTS FROM DIFFERENT MARKETS WHICH ARE SIMILAR TO OURS.”
PRESS PLAY
Patriq Paines, Sales Manager, and Paulo Serpe, Market Specialist, left a message about the event
