ARGENTINA AND GUATEMALA SHOW INITIATIVES THAT BOOST THE PROMOTION OF THE BATTERY LINE.
GET INSPIRED!
Win new customers, increase battery line sales, expand the sustainability theme. With these objectives, STIHL moves forward in all countries in the gardening segment. Check out recent initiatives promoted in Argentina and Guatemala.
ONE STEP TO DEMOCRATIZE GARDENING
STIHL Argentina participated in a fair promoted by the Garden magazine and La Nación Events which gathers landscape market trends, with lots of green areas and attractions related to sustainability. “We presented the brand’s products, especially the benefits from the battery line. It was a very special moment for us to get even closer to occasional users and to follow the role played by women in gardening,” tells Maria Mercedes Barbieri, from the country’s Marketing team. The event was promoted in the beginning of the spring and everyone that visited the STIHL stand received a plantable bookmark with the question “what is spring to you?”
GARDENER’S CLUB
In Guatemala, Comeca created a gardener’s club to better position STIHL in the residential segment and reach the 15% goal of extra sales in the battery line until the end of the year. “We started the first stage of this project in the capital city and in 2024 we will reach more cities in the country with environmental concern,” explains Alex Guzmán, brand Manager. Participants of the club receive technical and practical capacitation, landscaping tips and have the option to join a loyalty program that offers 10% discount in battery products. In five months, the results were already impressive: 10% sales increase in the segment and thousands of social media interactions.
YOU CAN WATCH A VIDEO ON THE GARDENER’S CLUB
DO YOU HAVE ANY QUESTION?
CONTACT US!
Alex Guzmán
+502 3721-3039
aguzman@comeca.com.gt
Mercedes Barbieri
+54 11 6637 1564
mercedes.barbieri@stihl.com.ar