{"id":3524,"date":"2023-10-23T12:05:45","date_gmt":"2023-10-23T15:05:45","guid":{"rendered":"https:\/\/newservicestihl.com\/wpp\/?p=3524"},"modified":"2023-10-26T10:12:45","modified_gmt":"2023-10-26T13:12:45","slug":"jardineiro-de-alma","status":"publish","type":"post","link":"https:\/\/newservicestihl.com\/wpp\/jardineiro-de-alma\/","title":{"rendered":"Jardineiro de alma"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3524\" class=\"elementor elementor-3524\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47be5ce elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47be5ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-735c794\" data-id=\"735c794\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8dff23 elementor-widget elementor-widget-heading\" data-id=\"c8dff23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">ENTENDER DEMANDAS E H\u00c1BITOS DOS AMANTES DA JARDINAGEM \u00c9 FUNDAMENTAL PARA O SUCESSO DA MARCA NO SEGMENTO.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650c578 elementor-widget elementor-widget-text-editor\" data-id=\"650c578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Quem \u00e9 o potencial cliente no segmento de jardinagem? Quais s\u00e3o as suas necessidades, demandas, atitudes e h\u00e1bitos de compra? Descobrir essas respostas \u00e9 fundamental para o sucesso do Grupo STIHL no presente e, principalmente, no futuro.<\/p><p>Por isso, uma pesquisa com 12 mil jardineiros ocasionais de 10 pa\u00edses foi feita pela marca e apresentada este ano durante o Workshop de Vendas e Marketing Growth &amp; Transformation, em julho, no Brasil.<\/p><p>Vamos relembrar 5 pontos importantes do estudo que classificou quatro tipos de jardineiro: de alma, ostentoso, evasivo e pragm\u00e1tico.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f99c0 elementor-widget elementor-widget-image\" data-id=\"d8f99c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"439\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-lista-mercado.png\" class=\"attachment-large size-large wp-image-3631\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-lista-mercado.png 670w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-lista-mercado-300x227.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7473608\" data-id=\"7473608\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ecbf0f elementor-widget elementor-widget-image\" data-id=\"3ecbf0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"505\" height=\"735\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-2-mercado.png\" class=\"attachment-large size-large wp-image-3625\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-2-mercado.png 505w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-2-mercado-206x300.png 206w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e4af36 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2e4af36\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bf01641\" data-id=\"bf01641\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7cf88 elementor-widget elementor-widget-image\" data-id=\"7d7cf88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"284\" height=\"252\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-RafaelZanoni-mercado.png\" class=\"attachment-large size-large wp-image-3626\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-31c0bd4\" data-id=\"31c0bd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c641fc elementor-widget elementor-widget-heading\" data-id=\"0c641fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VOC\u00ca TEM ALGUMA PERGUNTA?<br> ENTRE EM CONTATO!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae9687 elementor-widget elementor-widget-text-editor\" data-id=\"0ae9687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Rafael Zanoni <\/strong><br \/><a href=\"https:\/\/wa.me\/+5551992348423\"><strong>+55 51 99234\u20138423<\/strong><\/a><br \/><a href=\"mailto:rafael.zanoni@stihl.com.br\"><strong> rafael.zanoni@stihl.com.br<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ENTENDER DEMANDAS E H\u00c1BITOS DOS AMANTES DA JARDINAGEM \u00c9 FUNDAMENTAL PARA O SUCESSO DA MARCA NO SEGMENTO. Quem \u00e9 o potencial cliente no segmento de jardinagem? Quais s\u00e3o as suas necessidades, demandas, atitudes e h\u00e1bitos de compra? Descobrir essas respostas \u00e9 fundamental para o sucesso do Grupo STIHL no presente e, principalmente, no futuro. Por [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[125],"tags":[24],"class_list":["post-3524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ns69","tag-mercado"],"_links":{"self":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/3524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/comments?post=3524"}],"version-history":[{"count":18,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/3524\/revisions"}],"predecessor-version":[{"id":3940,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/3524\/revisions\/3940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media\/3638"}],"wp:attachment":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media?parent=3524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/categories?post=3524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/tags?post=3524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}