{"id":3787,"date":"2023-10-25T09:28:05","date_gmt":"2023-10-25T12:28:05","guid":{"rendered":"https:\/\/newservicestihl.com\/wpp\/?p=3787"},"modified":"2023-10-26T10:11:34","modified_gmt":"2023-10-26T13:11:34","slug":"jardinero-del-alma","status":"publish","type":"post","link":"https:\/\/newservicestihl.com\/wpp\/es\/jardinero-del-alma\/","title":{"rendered":"JARDINERO DEL ALMA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3787\" class=\"elementor elementor-3787\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47be5ce elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47be5ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-735c794\" data-id=\"735c794\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8dff23 elementor-widget elementor-widget-heading\" data-id=\"c8dff23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">COMPRENDER LAS DEMANDAS Y LOS H\u00c1BITOS DE LOS AMANTES DE LA JARDINER\u00cdA ES FUNDAMENTAL PARA EL \u00c9XITO DE LA MARCA EN ESTE SEGMENTO. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650c578 elementor-widget elementor-widget-text-editor\" data-id=\"650c578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u00bfQui\u00e9nes son los potenciales clientes en el segmento de la jardiner\u00eda? \u00bfCu\u00e1les son sus necesidades, demandas, actitudes y h\u00e1bitos de compra? Descubrir estas respuestas es fundamental para el \u00e9xito del Grupo STIHL en el presente y sobre todo en el futuro. Por tanto, la marca realiz\u00f3 una encuesta a 12,000 jardineros ocasionales de 10 pa\u00edses y la present\u00f3 este a\u00f1o durante el workshop de Ventas &amp; Marketing 2023 celebrado en julio, en Brasil.<\/p><p>Recordemos 5 puntos importantes del estudio que clasific\u00f3 a cuatro tipos de jardineros: el apasionado, el ostentoso, el evasivo y el pragm\u00e1tico.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f99c0 elementor-widget elementor-widget-image\" data-id=\"d8f99c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"439\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-5ES.png\" class=\"attachment-large size-large wp-image-3816\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-5ES.png 664w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-5ES-300x227.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7473608\" data-id=\"7473608\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ecbf0f elementor-widget elementor-widget-image\" data-id=\"3ecbf0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"505\" height=\"735\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-2-mercado.png\" class=\"attachment-large size-large wp-image-3625\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-2-mercado.png 505w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-2-mercado-206x300.png 206w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e4af36 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2e4af36\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bf01641\" data-id=\"bf01641\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7cf88 elementor-widget elementor-widget-image\" data-id=\"7d7cf88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"284\" height=\"252\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-RafaelZanoni-mercado.png\" class=\"attachment-large size-large wp-image-3626\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-31c0bd4\" data-id=\"31c0bd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c641fc elementor-widget elementor-widget-heading\" data-id=\"0c641fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfUSTED TIENE UNA PREGUNTA?<br>\n\u00a1ENTRE EN CONTACTO!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae9687 elementor-widget elementor-widget-text-editor\" data-id=\"0ae9687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Rafael Zanoni <\/strong><br \/><a href=\"https:\/\/wa.me\/+5551992348423\"><strong>+55 51 99234\u20138423<\/strong><\/a><br \/><a href=\"mailto:rafael.zanoni@stihl.com.br\"><strong> rafael.zanoni@stihl.com.br<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>COMPRENDER LAS DEMANDAS Y LOS H\u00c1BITOS DE LOS AMANTES DE LA JARDINER\u00cdA ES FUNDAMENTAL PARA EL \u00c9XITO DE LA MARCA EN ESTE SEGMENTO. \u00bfQui\u00e9nes son los potenciales clientes en el segmento de la jardiner\u00eda? \u00bfCu\u00e1les son sus necesidades, demandas, actitudes y h\u00e1bitos de compra? Descubrir estas respuestas es fundamental para el \u00e9xito del Grupo STIHL [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127],"tags":[39],"class_list":["post-3787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ns69-es","tag-mercado-es"],"_links":{"self":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/3787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/comments?post=3787"}],"version-history":[{"count":5,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/3787\/revisions"}],"predecessor-version":[{"id":3935,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/3787\/revisions\/3935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media\/3638"}],"wp:attachment":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media?parent=3787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/categories?post=3787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/tags?post=3787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}