{"id":3849,"date":"2023-10-25T14:25:33","date_gmt":"2023-10-25T17:25:33","guid":{"rendered":"https:\/\/newservicestihl.com\/wpp\/?p=3849"},"modified":"2023-10-26T10:09:50","modified_gmt":"2023-10-26T13:09:50","slug":"soul-gardener","status":"publish","type":"post","link":"https:\/\/newservicestihl.com\/wpp\/en\/soul-gardener\/","title":{"rendered":"SOUL GARDENER"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3849\" class=\"elementor elementor-3849\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47be5ce elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47be5ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-735c794\" data-id=\"735c794\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8dff23 elementor-widget elementor-widget-heading\" data-id=\"c8dff23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">UNDERSTANDING THE DEMANDS AND HABITS OF GARDENING LOVERS IS ESSENTIAL FOR THE BRAND\u2019S SUCCESS IN THE SEGMENT.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650c578 elementor-widget elementor-widget-text-editor\" data-id=\"650c578\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Who\u2019s the potential customer in the gardening segment? What are their needs, demands, attitudes, and purchasing habits? Unravelling these answers is crucial for the STIHL Group\u2019s success in the present, and mainly into the future.<\/p><p>That is why a research with 12 thousand occasional gardeners from 10 different countries was held by the brand and presented this year during the Sales and Marketing Growth and Transformation Workshop, in July, in Brazil.<\/p><p>Let\u2019s remember 5 important points of this study that classified four types of gardeners: soul, ostentatious, evasive and pragmatic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f99c0 elementor-widget elementor-widget-image\" data-id=\"d8f99c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"422\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-5dicasEN.png\" class=\"attachment-large size-large wp-image-3916\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-5dicasEN.png 682w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-5dicasEN-300x218.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7473608\" data-id=\"7473608\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ecbf0f elementor-widget elementor-widget-image\" data-id=\"3ecbf0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"505\" height=\"735\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-2-mercado.png\" class=\"attachment-large size-large wp-image-3625\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-2-mercado.png 505w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-2-mercado-206x300.png 206w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e4af36 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2e4af36\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bf01641\" data-id=\"bf01641\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7cf88 elementor-widget elementor-widget-image\" data-id=\"7d7cf88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"284\" height=\"252\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2023\/10\/ns69-RafaelZanoni-mercado.png\" class=\"attachment-large size-large wp-image-3626\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-31c0bd4\" data-id=\"31c0bd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c641fc elementor-widget elementor-widget-heading\" data-id=\"0c641fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DO YOU HAVE ANY QUESTION? <br>CONTACT US! <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae9687 elementor-widget elementor-widget-text-editor\" data-id=\"0ae9687\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Rafael Zanoni <\/strong><br \/><a href=\"https:\/\/wa.me\/+5551992348423\"><strong>+55 51 99234\u20138423<\/strong><\/a><br \/><a href=\"mailto:rafael.zanoni@stihl.com.br\"><strong> rafael.zanoni@stihl.com.br<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UNDERSTANDING THE DEMANDS AND HABITS OF GARDENING LOVERS IS ESSENTIAL FOR THE BRAND\u2019S SUCCESS IN THE SEGMENT. Who\u2019s the potential customer in the gardening segment? What are their needs, demands, attitudes, and purchasing habits? Unravelling these answers is crucial for the STIHL Group\u2019s success in the present, and mainly into the future. That is why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[47],"class_list":["post-3849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ns69-en","tag-market"],"_links":{"self":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/3849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/comments?post=3849"}],"version-history":[{"count":5,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/3849\/revisions"}],"predecessor-version":[{"id":3930,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/3849\/revisions\/3930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media\/3638"}],"wp:attachment":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media?parent=3849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/categories?post=3849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/tags?post=3849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}