{"id":5308,"date":"2024-08-31T09:44:42","date_gmt":"2024-08-31T12:44:42","guid":{"rendered":"https:\/\/newservicestihl.com\/wpp\/?p=5308"},"modified":"2024-09-06T16:54:56","modified_gmt":"2024-09-06T19:54:56","slug":"6-questions-to-roberto-giron","status":"publish","type":"post","link":"https:\/\/newservicestihl.com\/wpp\/en\/6-questions-to-roberto-giron\/","title":{"rendered":"6 questions to Roberto Gir\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5308\" class=\"elementor elementor-5308\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d89e56 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6d89e56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff38054\" data-id=\"ff38054\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19405ec elementor-widget elementor-widget-heading\" data-id=\"19405ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">GUATEMALA HAS BEEN STANDING OUT IN THE GET IN THE RHYTHM CAMPAIGN RANKING. IN THI S INTERVIEW, COMECA\u2019S DIRECTOR, ROBERTO GIR\u00d3N, TALKS ABOUT STIHL\u2019S SALES PERFORMANCE IN THE COUNTRY. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b44dfd6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b44dfd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4cec48d\" data-id=\"4cec48d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4db9d95 elementor-widget elementor-widget-heading\" data-id=\"4db9d95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT IS THE REASON FOR THE GOOD PERFORMANCE IN THE GET IN THE RHYTHM SALES CAMPAIGN?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12313bd elementor-widget elementor-widget-text-editor\" data-id=\"12313bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Roberto Gir\u00f3n<\/strong> \u2013 We set growth as our goal in our planning. We made several direct purchases with bigger volumes, since this is our strategy. We are also motivated to attend the nice invitation we received to participate in Rio de Janeiro\u2019s Carnival and visit the STIHL factory in Brazil.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dda602 elementor-widget elementor-widget-heading\" data-id=\"2dda602\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT IS COMECA\u2019S STRATEGY TO BE AMONG THE TRAVELLERS? ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf3f31 elementor-widget elementor-widget-text-editor\" data-id=\"7cf3f31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Roberto Gir\u00f3n<\/strong> \u2013 We are going to try to have all the products we will need. We also take into consideration that, since we started with machines such as the FS 460, it is easy to notice the consumers\u2019 preference; they always want us to have it. That is why these brushcutters is being ordered in larger volumes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b421b59 elementor-widget elementor-widget-heading\" data-id=\"b421b59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IN YOUR OPINION, WHAT IS THE SECRET TO SELLING WELL?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45681c4 elementor-widget elementor-widget-text-editor\" data-id=\"45681c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Roberto Gir\u00f3n<\/strong> \u2013 Try to satisfy the final customer through the distributor channel and always have the pipeline seeking satisfaction with the products the final customer needs per season and area.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1e70eec\" data-id=\"1e70eec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-731f738 elementor-widget elementor-widget-heading\" data-id=\"731f738\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TELL US ABOUT AN UNFORGETTABLE  SALE IN YOUR COUNTRY.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb6cba elementor-widget elementor-widget-text-editor\" data-id=\"dfb6cba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Roberto Gir\u00f3n<\/strong> \u2013 Last year, we grew 700% in one month with a very focused marketing action. It doesn\u2019t happen every month, but that time all marketing resources were aligned to try to reach each final customer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c834781 elementor-widget elementor-widget-heading\" data-id=\"c834781\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT PRODUCT SELLS MORE IN GUATEMALA AND WHAT ARGUMENTS DO YOU USE? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2955d29 elementor-widget elementor-widget-text-editor\" data-id=\"2955d29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Roberto Gir\u00f3n<\/strong> &#8211; MS 382, FS 221 and SR 420. I can tell you that, for all this machines, we must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6952c06 elementor-widget elementor-widget-heading\" data-id=\"6952c06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHAT ADVICE WOULD YOU GIVE OTHER STIHL IMPORTERS AND SUBSIDIARIES?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381a4c0 elementor-widget elementor-widget-text-editor\" data-id=\"381a4c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Roberto Gir\u00f3n<\/strong> &#8211; Knowledge about the market is the basis to be able to meet its demand the best possible way. If we have that knowledge, we will have truly multifaceted agents at home to fight the competition. Knowledge, strategy and action according to plan.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8f864f1\" data-id=\"8f864f1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64ba43f elementor-widget elementor-widget-image\" data-id=\"64ba43f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"311\" height=\"369\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/08\/Roberto-Giron.png\" class=\"attachment-large size-large wp-image-5176\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/08\/Roberto-Giron.png 311w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/08\/Roberto-Giron-253x300.png 253w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637273b elementor-widget elementor-widget-text-editor\" data-id=\"637273b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cWe must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93698f elementor-widget elementor-widget-text-editor\" data-id=\"a93698f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Roberto Gir\u00f3n, <\/strong><br \/><strong>Director of Comeca<\/strong> <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c20a70 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9c20a70\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f3ec496\" data-id=\"f3ec496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b7c7bf elementor-widget elementor-widget-image\" data-id=\"2b7c7bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"389\" height=\"252\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/08\/perguntas.png\" class=\"attachment-large size-large wp-image-5208\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/08\/perguntas.png 389w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/08\/perguntas-300x194.png 300w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a2c1806\" data-id=\"a2c1806\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b777e7 elementor-widget elementor-widget-heading\" data-id=\"8b777e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DO YOU HAVE ANY QUESTION? CONTACT US! <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c68a38 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c68a38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6c051b6\" data-id=\"6c051b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-029f02b elementor-widget elementor-widget-text-editor\" data-id=\"029f02b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Roberto Gir\u00f3n<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b5ab883\" data-id=\"b5ab883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7900307 elementor-widget elementor-widget-text-editor\" data-id=\"7900307\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>+(502) 5704 3388<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5c87a9f\" data-id=\"5c87a9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-833be9a elementor-widget elementor-widget-text-editor\" data-id=\"833be9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"mailto:roberto.giron@comeca.gt\">roberto.giron@comeca.gt<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GUATEMALA HAS BEEN STANDING OUT IN THE GET IN THE RHYTHM CAMPAIGN RANKING. IN THI S INTERVIEW, COMECA\u2019S DIRECTOR, ROBERTO GIR\u00d3N, TALKS ABOUT STIHL\u2019S SALES PERFORMANCE IN THE COUNTRY. WHAT IS THE REASON FOR THE GOOD PERFORMANCE IN THE GET IN THE RHYTHM SALES CAMPAIGN? Roberto Gir\u00f3n \u2013 We set growth as our goal in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164],"tags":[47],"class_list":["post-5308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ns72-en","tag-market"],"_links":{"self":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/5308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/comments?post=5308"}],"version-history":[{"count":10,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/5308\/revisions"}],"predecessor-version":[{"id":5392,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/5308\/revisions\/5392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media\/5174"}],"wp:attachment":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media?parent=5308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/categories?post=5308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/tags?post=5308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}