{"id":5998,"date":"2024-12-14T09:10:03","date_gmt":"2024-12-14T12:10:03","guid":{"rendered":"https:\/\/newservicestihl.com\/wpp\/?p=5998"},"modified":"2024-12-17T18:57:07","modified_gmt":"2024-12-17T21:57:07","slug":"experiencia-envolvente-no-ponto-de-venda","status":"publish","type":"post","link":"https:\/\/newservicestihl.com\/wpp\/experiencia-envolvente-no-ponto-de-venda\/","title":{"rendered":"Experi\u00eancia envolvente no ponto de venda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5998\" class=\"elementor elementor-5998\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e3321d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8e3321d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4810386\" data-id=\"4810386\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce331fb elementor-widget elementor-widget-heading\" data-id=\"ce331fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">VISUAL MERCHANDISING ATRAI, ENCANTA E GUIA O CLIENTE RUMO \u00c0 DECIS\u00c3O DE COMPRA. STIHL OFERECE MATERIAL COMPLETO.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da690bc elementor-widget elementor-widget-text-editor\" data-id=\"da690bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>O visual merchandising \u00e9 uma ferramenta fundamental para o sucesso de um ponto de venda, pois vai muito al\u00e9m da simples organiza\u00e7\u00e3o de produtos. Envolve a cria\u00e7\u00e3o de uma experi\u00eancia sensorial e emocional que atrai o consumidor, facilita sua locomo\u00e7\u00e3o pelo ambiente e influencia na decis\u00e3o de compra.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1147e elementor-widget elementor-widget-text-editor\" data-id=\"cf1147e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Na STIHL, toda a rede de distribui\u00e7\u00e3o conta com o ShopSystem, mobili\u00e1rio padr\u00e3o planejado para oferecer uma apresenta\u00e7\u00e3o clara e atraente dos produtos da marca. Afinal, al\u00e9m de solu\u00e7\u00f5es inovadoras que atendam a altos padr\u00f5es de qualidade e assist\u00eancia especializada, \u00e9 fundamental contar com uma excelente disposi\u00e7\u00e3o das ferramentas na loja \u2013 requisito m\u00ednimo para que as vendas sejam um sucesso.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee91a76 elementor-widget elementor-widget-text-editor\" data-id=\"ee91a76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cSabemos que uma boa ambienta\u00e7\u00e3o e os cuidados com a padroniza\u00e7\u00e3o s\u00e3o fatores que influenciam na venda. Por isso, a STIHL conta com muitos itens de merchandising para auxiliar a rede nesse processo\u201d, afirma Luana Silva, Analista de Trade Marketing da STIHL.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cabb5b4 elementor-widget elementor-widget-text-editor\" data-id=\"cabb5b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>S\u00e3o displays m\u00f3veis, de parede, ganchos, aparadores, entre muitos outros, todos dispon\u00edveis para compra junto ao fornecedor internacional Polimetal.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fbb19a2\" data-id=\"fbb19a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ae91f41 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ae91f41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a49223b\" data-id=\"a49223b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2057673 elementor-widget elementor-widget-image\" data-id=\"2057673\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-2-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Foto 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjI4MywidXJsIjoiaHR0cHM6XC9cL25ld3NlcnZpY2VzdGlobC5jb21cL3dwcFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL0ZvdG8tMi0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"693\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-2-1.png\" class=\"attachment-large size-large wp-image-6283\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-2-1.png 584w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-2-1-251x300.png 251w\" sizes=\"(max-width: 580px) 100vw, 580px\" 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elementor-widget elementor-widget-image\" data-id=\"1d1d4f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"483\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-5-1.png\" class=\"attachment-large size-large wp-image-6286\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-5-1.png 584w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-5-1-300x250.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-029f541 elementor-widget elementor-widget-image\" data-id=\"029f541\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"483\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-6-1.png\" class=\"attachment-large size-large wp-image-6287\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-6-1.png 584w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-6-1-300x250.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ce7219 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1ce7219\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cbe9da3\" data-id=\"cbe9da3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16098e0 elementor-widget elementor-widget-image\" data-id=\"16098e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"377\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-7.png\" class=\"attachment-large size-large wp-image-6282\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-7.png 972w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-7-300x195.png 300w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-7-768x499.png 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-85d0bf5\" data-id=\"85d0bf5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5407a51 elementor-widget elementor-widget-heading\" data-id=\"5407a51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VOC\u00ca TEM ALGUMA PERGUNTA? <br>ENTRE EM CONTATO!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-063dadc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"063dadc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7dcbe87\" data-id=\"7dcbe87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62aee26 elementor-widget elementor-widget-text-editor\" data-id=\"62aee26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Luana Alves da Silva<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-521ed04\" data-id=\"521ed04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13ac9aa elementor-widget elementor-widget-text-editor\" data-id=\"13ac9aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/wa.me\/5551998513721\">+55 51 99851-3721<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0418d8b\" data-id=\"0418d8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd6dc45 elementor-widget elementor-widget-text-editor\" data-id=\"bd6dc45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><a href=\"mailto:luana.silva@stihl.com.br\">luana.silva@stihl.com.br<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>VISUAL MERCHANDISING ATRAI, ENCANTA E GUIA O CLIENTE RUMO \u00c0 DECIS\u00c3O DE COMPRA. STIHL OFERECE MATERIAL COMPLETO. O visual merchandising \u00e9 uma ferramenta fundamental para o sucesso de um ponto de venda, pois vai muito al\u00e9m da simples organiza\u00e7\u00e3o de produtos. Envolve a cria\u00e7\u00e3o de uma experi\u00eancia sensorial e emocional que atrai o consumidor, facilita [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[185],"tags":[27],"class_list":["post-5998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ns74","tag-melhores-praticas"],"_links":{"self":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/5998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/comments?post=5998"}],"version-history":[{"count":43,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/5998\/revisions"}],"predecessor-version":[{"id":6296,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/5998\/revisions\/6296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media\/6101"}],"wp:attachment":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media?parent=5998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/categories?post=5998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/tags?post=5998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}