{"id":6371,"date":"2024-12-17T13:54:24","date_gmt":"2024-12-17T16:54:24","guid":{"rendered":"https:\/\/newservicestihl.com\/wpp\/?p=6371"},"modified":"2024-12-18T09:13:13","modified_gmt":"2024-12-18T12:13:13","slug":"experiencia-inmersiva-en-el-punto-de-venda","status":"publish","type":"post","link":"https:\/\/newservicestihl.com\/wpp\/es\/experiencia-inmersiva-en-el-punto-de-venda\/","title":{"rendered":"experiencia inmersiva en el punto de venda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6371\" class=\"elementor elementor-6371\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e3321d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8e3321d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4810386\" data-id=\"4810386\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce331fb elementor-widget elementor-widget-heading\" data-id=\"ce331fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">VISUAL MERCHANDISING ATRAE, ENCANTA Y GU\u00cdA AL CLIENTE HACIA LA DECISI\u00d3N DE COMPRA. STIHL OFRECE MATERIAL COMPLETO.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da690bc elementor-widget elementor-widget-text-editor\" data-id=\"da690bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>El visual merchandising es una herramienta fundamental para el \u00e9xito de un punto de venta, ya que va mucho m\u00e1s all\u00e1 de la simple organizaci\u00f3n de productos. Implica la creaci\u00f3n de una experiencia sensorial y emocional que atrae al consumidor, facilita su desplazamiento por el espacio e influye en la decisi\u00f3n de compra.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1147e elementor-widget elementor-widget-text-editor\" data-id=\"cf1147e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En STIHL, toda la red de distribuci\u00f3n cuenta con el ShopSystem, un mobiliario est\u00e1ndar planificado para ofrecer una presentaci\u00f3n clara y atractiva de los productos de la marca. Despu\u00e9s de todo, adem\u00e1s de soluciones innovadoras que cumplen con altos est\u00e1ndares de calidad y asistencia especializada, es fundamental contar con una excelente disposici\u00f3n de las herramientas en la tienda, un requisito m\u00ednimo para que las ventas sean un \u00e9xito.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee91a76 elementor-widget elementor-widget-text-editor\" data-id=\"ee91a76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cSabemos que una buena ambientaci\u00f3n y los cuidados con la estandarizaci\u00f3n son factores que influyen en la venta. Por eso, STIHL cuenta con muchos elementos de merchandising para ayudar a la red en este proceso\u201d, afirma Luana Silva, Analista de Trade Marketing de STIHL.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cabb5b4 elementor-widget elementor-widget-text-editor\" data-id=\"cabb5b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Son displays m\u00f3viles, de pared, ganchos, aparadores, entre muchos otros, todos disponibles para su compra junto al proveedor internacional Polimetal.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fbb19a2\" data-id=\"fbb19a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ae91f41 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ae91f41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a49223b\" data-id=\"a49223b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2057673 elementor-widget elementor-widget-image\" data-id=\"2057673\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.17.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Captura de Tela 2024-12-17 a\u0300s 13.55.17\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjM3MywidXJsIjoiaHR0cHM6XC9cL25ld3NlcnZpY2VzdGlobC5jb21cL3dwcFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTJcL0NhcHR1cmEtZGUtVGVsYS0yMDI0LTEyLTE3LWFzLTEzLjU1LjE3LnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"538\" height=\"645\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.17.png\" class=\"attachment-large size-large wp-image-6373\" alt=\"\" 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541w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.49-212x300.png 212w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d63500f\" data-id=\"d63500f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ced67 elementor-widget elementor-widget-image\" data-id=\"d7ced67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"540\" height=\"446\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.28.png\" class=\"attachment-large size-large wp-image-6375\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.28.png 540w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.28-300x248.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1d4f4 elementor-widget elementor-widget-image\" data-id=\"1d1d4f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"443\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.35.png\" class=\"attachment-large size-large wp-image-6376\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.35.png 538w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.35-300x247.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-029f541 elementor-widget elementor-widget-image\" data-id=\"029f541\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"443\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.42.png\" class=\"attachment-large size-large wp-image-6377\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.42.png 538w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Captura-de-Tela-2024-12-17-as-13.55.42-300x247.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ce7219 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1ce7219\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cbe9da3\" data-id=\"cbe9da3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16098e0 elementor-widget elementor-widget-image\" data-id=\"16098e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"377\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-7.png\" class=\"attachment-large size-large wp-image-6282\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-7.png 972w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-7-300x195.png 300w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2024\/12\/Foto-7-768x499.png 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-85d0bf5\" data-id=\"85d0bf5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5407a51 elementor-widget elementor-widget-heading\" data-id=\"5407a51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTIENES ALGUNA PREGUNTA? <br>\u00a1CONT\u00c1CTANOS!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-063dadc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"063dadc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7dcbe87\" data-id=\"7dcbe87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62aee26 elementor-widget elementor-widget-text-editor\" data-id=\"62aee26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Luana Alves da Silva<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-521ed04\" data-id=\"521ed04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13ac9aa elementor-widget elementor-widget-text-editor\" data-id=\"13ac9aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/wa.me\/5551998513721\">+55 51 99851-3721<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0418d8b\" data-id=\"0418d8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd6dc45 elementor-widget elementor-widget-text-editor\" data-id=\"bd6dc45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><a href=\"mailto:luana.silva@stihl.com.br\">luana.silva@stihl.com.br<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>VISUAL MERCHANDISING ATRAE, ENCANTA Y GU\u00cdA AL CLIENTE HACIA LA DECISI\u00d3N DE COMPRA. STIHL OFRECE MATERIAL COMPLETO. El visual merchandising es una herramienta fundamental para el \u00e9xito de un punto de venta, ya que va mucho m\u00e1s all\u00e1 de la simple organizaci\u00f3n de productos. Implica la creaci\u00f3n de una experiencia sensorial y emocional que atrae [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187],"tags":[54],"class_list":["post-6371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ns74-es","tag-mejores-practicas"],"_links":{"self":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/6371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/comments?post=6371"}],"version-history":[{"count":7,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/6371\/revisions"}],"predecessor-version":[{"id":6474,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/6371\/revisions\/6474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media\/6381"}],"wp:attachment":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media?parent=6371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/categories?post=6371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/tags?post=6371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}