{"id":8155,"date":"2026-09-23T16:26:32","date_gmt":"2026-09-23T19:26:32","guid":{"rendered":"https:\/\/newservicestihl.com\/wpp\/?p=8155"},"modified":"2026-09-24T18:35:18","modified_gmt":"2026-09-24T21:35:18","slug":"conhecendo-o-time","status":"publish","type":"post","link":"https:\/\/newservicestihl.com\/wpp\/conhecendo-o-time\/","title":{"rendered":"Conhecendo o time"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8155\" class=\"elementor elementor-8155\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6cd2cb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a6cd2cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d062fc9\" data-id=\"d062fc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6bfd42 elementor-widget elementor-widget-heading\" data-id=\"d6bfd42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">PROFISSIONAIS ESPECIALIZADOS\nCOMP\u00d5EM A \u00c1REA DE MARKETING\nDO HUB LATAM, FORTALECENDO O\nSEGMENTO NA REGI\u00c3O.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-025bfe4 elementor-widget elementor-widget-text-editor\" data-id=\"025bfe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>O time de Marketing do Hub STIHL Latam atua para acelerar o crescimento da marca na\u00a0 regi\u00e3o. A equipe, formada por sete profissionais (veja foto), re\u00fane especialistas respons\u00e1veis por \u00e1reas estrat\u00e9gicas:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d293b elementor-widget elementor-widget-text-editor\" data-id=\"95d293b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong><span style=\"color: #f37a1f;\">\u2022<\/span> Estrat\u00e9gia Regional de Marketing, Planejamento Anual e Controladoria:<\/strong> coordena\u00e7\u00e3o geral dos pa\u00edses e alinhamento das prioridades de marketing na regi\u00e3o, sob responsabilidade de Rafael Zanoni.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b374598 elementor-widget elementor-widget-text-editor\" data-id=\"b374598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> E-commerce: <\/strong>expans\u00e3o regional das vendas online, apoio \u00e0s plataformas locais e desenvolvimento de uma presen\u00e7a omnicanal integrada, com lideran\u00e7a de Sven Laure.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-434c7bb elementor-widget elementor-widget-text-editor\" data-id=\"434c7bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Sistemas de Marketing: <\/strong>suporte a plataformas como CRM, automa\u00e7\u00e3o de marketing e PIM, al\u00e9m da implementa\u00e7\u00e3o de novas solu\u00e7\u00f5es, treinamentos e dissemina\u00e7\u00e3o de boas pr\u00e1ticas. A \u00e1rea \u00e9 conduzida por Vivian Maltha (em licen\u00e7a-maternidade, Marcela Duca est\u00e1 como interina).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a26b77 elementor-widget elementor-widget-text-editor\" data-id=\"5a26b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Business Intelligence: <\/strong>gera\u00e7\u00e3o de dados, estudos de mercado e insights para apoiar decis\u00f5es estrat\u00e9gicas e competitivas dos importadores. A frente \u00e9 liderada por Mariane Loureiro.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a84bd elementor-widget elementor-widget-text-editor\" data-id=\"69a84bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span>Conte\u00fado e comunica\u00e7\u00e3o: <\/strong>adapta\u00e7\u00e3o e coordena\u00e7\u00e3o de conte\u00fados globais e produ\u00e7\u00f5es regionais, garantindo consist\u00eancia da marca, apoiando iniciativas de comunica\u00e7\u00e3o e facilitando o acesso dos mercados a materiais prontos para uso. Priscila Schwanke responde pela \u00e1rea.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39e525 elementor-widget elementor-widget-text-editor\" data-id=\"e39e525\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Trade &amp; Retail Marketing: <\/strong>conex\u00e3o entre a estrat\u00e9gia global e a execu\u00e7\u00e3o nos pontos de venda, com suporte a campanhas, materiais, lojas, showrooms e \u00e0 implementa\u00e7\u00e3o do ShopSystem. A \u00e1rea \u00e9 coordenada por Nat\u00e1lia Froner.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46c1a5 elementor-widget elementor-widget-text-editor\" data-id=\"d46c1a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Performance: <\/strong>apoio \u00e0 defini\u00e7\u00e3o de m\u00e9tricas e indicadores, an\u00e1lise de campanhas, constru\u00e7\u00e3o de dashboards e identifica\u00e7\u00e3o de oportunidades em SEO, GEO e m\u00eddia paga, sob responsabilidade de M\u00e9gui Moraes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4cf2a elementor-widget elementor-widget-text-editor\" data-id=\"0c4cf2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para apoiar esse trabalho, o grupo conta com diferentes portais e canais de comunica\u00e7\u00e3o, como o <strong>APP LATAM<\/strong>, o <strong>Brand Portal<\/strong>, o <strong>MediaCenter<\/strong> e o <strong>SharePoint<\/strong>. Essas plataformas re\u00fanem not\u00edcias, diretrizes, campanhas, fotos, v\u00eddeos e outros materiais necess\u00e1rios para as atividades de marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1495b24\" data-id=\"1495b24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-885f358 elementor-widget elementor-widget-text-editor\" data-id=\"885f358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Al\u00e9m das plataformas, a \u00e1rea mant\u00e9m canais de atualiza\u00e7\u00e3o peri\u00f3dica. A <strong>Newsletter Mensal<\/strong>, dispon\u00edvel no aplicativo e enviada por e-mail, re\u00fane os principais destaques do m\u00eas. J\u00e1 a revista eletr\u00f4nica <strong>NewService<\/strong>, publicada trimestralmente, apresenta novidades sobre produtos, melhores pr\u00e1ticas e eventos relevantes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2b75b elementor-widget elementor-widget-image\" data-id=\"6e2b75b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"943\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/2-1.png\" class=\"attachment-large size-large wp-image-8192\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/2-1.png 583w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/2-1-184x300.png 184w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da9022c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"da9022c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b58e2f1\" data-id=\"b58e2f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86c93bd elementor-widget elementor-widget-image\" data-id=\"86c93bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"412\" height=\"315\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/3-1.png\" class=\"attachment-large size-large wp-image-8199\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/3-1.png 412w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/3-1-300x229.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2b6f2f6\" data-id=\"2b6f2f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc0c394 elementor-widget elementor-widget-heading\" data-id=\"fc0c394\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VOC\u00ca TEM ALGUMA PERGUNTA? <br \/>ENTRE EM CONTATO!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c58172 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8c58172\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b7188f5\" data-id=\"b7188f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3269dc4 elementor-widget elementor-widget-text-editor\" data-id=\"3269dc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><strong>Rafael Zanoni<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b4d6f29\" data-id=\"b4d6f29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1708a7 elementor-widget elementor-widget-text-editor\" data-id=\"b1708a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><strong><a href=\"https:\/\/wa.me\/+5551992348423\">+ 55 51 99234-8423<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b0e2b5f\" data-id=\"b0e2b5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7b32 elementor-widget elementor-widget-text-editor\" data-id=\"00e7b32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><strong><a href=\"mailto:rafael.zanoni@stihl.com.br\">rafael.zanoni@stihl.com.br<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PROFISSIONAIS ESPECIALIZADOS COMP\u00d5EM A \u00c1REA DE MARKETING DO HUB LATAM, FORTALECENDO O SEGMENTO NA REGI\u00c3O. O time de Marketing do Hub STIHL Latam atua para acelerar o crescimento da marca na\u00a0 regi\u00e3o. A equipe, formada por sete profissionais (veja foto), re\u00fane especialistas respons\u00e1veis por \u00e1reas estrat\u00e9gicas: \u2022 Estrat\u00e9gia Regional de Marketing, Planejamento Anual e Controladoria: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[25],"class_list":["post-8155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ns79","tag-momentos"],"_links":{"self":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/8155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/comments?post=8155"}],"version-history":[{"count":27,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/8155\/revisions"}],"predecessor-version":[{"id":8311,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/8155\/revisions\/8311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media\/8180"}],"wp:attachment":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media?parent=8155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/categories?post=8155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/tags?post=8155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}