{"id":8341,"date":"2026-09-25T11:28:14","date_gmt":"2026-09-25T14:28:14","guid":{"rendered":"https:\/\/newservicestihl.com\/wpp\/?p=8341"},"modified":"2026-09-25T16:03:13","modified_gmt":"2026-09-25T19:03:13","slug":"meet-the-team","status":"publish","type":"post","link":"https:\/\/newservicestihl.com\/wpp\/en\/meet-the-team\/","title":{"rendered":"MEET THE team"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8341\" class=\"elementor elementor-8341\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6cd2cb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a6cd2cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d062fc9\" data-id=\"d062fc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6bfd42 elementor-widget elementor-widget-heading\" data-id=\"d6bfd42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">SPECIALIZED PROFESSIONALS MAKE UP THE MARKETING TEAM AT THE LATAM HUB, STRENGTHENING THE SEGMENT ACROSS THE REGION.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-025bfe4 elementor-widget elementor-widget-text-editor\" data-id=\"025bfe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">The Marketing team at the STIHL Latam Hub works to accelerate the brand\u2019s growth across the region. The team, made up of seven professionals (see photo), brings together specialists responsible for strategic areas:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d293b elementor-widget elementor-widget-text-editor\" data-id=\"95d293b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Regional Marketing Strategy, Annual Planning, and Controlling: <\/strong>overall coordination across countries and alignment of marketing priorities in the region, under the responsibility of Rafael Zanoni.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b374598 elementor-widget elementor-widget-text-editor\" data-id=\"b374598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> E-commerce: <\/strong>regional expansion of online sales, support for local platforms, and development of an integrated omnichannel presence, led by Sven Laure.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-434c7bb elementor-widget elementor-widget-text-editor\" data-id=\"434c7bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Marketing Systems: <\/strong>support for platforms such as CRM, marketing automation, and PIM, as well as the implementation of new solutions, training, and the sharing of best practices. The area is managed by Vivian Maltha (while she is on maternity leave, Marcela Duca is serving as interim lead).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a26b77 elementor-widget elementor-widget-text-editor\" data-id=\"5a26b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Business Intelligence: <\/strong>generating data, market research, and insights to support importers\u2019 strategic and competitive decisions. This area is led by Mariane Loureiro.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a84bd elementor-widget elementor-widget-text-editor\" data-id=\"69a84bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022 <\/span>Content and Communications: <\/strong>adapting and coordinating global content and regional productions, ensuring brand consistency, supporting communications initiatives, and giving markets access to ready-to-use materials. Priscila Schwanke is responsible for this area.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39e525 elementor-widget elementor-widget-text-editor\" data-id=\"e39e525\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Trade &amp; Retail Marketing: <\/strong>connecting global strategy with execution at points of sale, supporting campaigns, materials, stores, showrooms, and the implementation of ShopSystem. The area is coordinated by Nat\u00e1lia Froner.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46c1a5 elementor-widget elementor-widget-text-editor\" data-id=\"d46c1a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Performance: <\/strong>supporting the definition of metrics and indicators, campaign analysis, dashboard creation, and the identification of opportunities in SEO, GEO, and paid media, under the responsibility of M\u00e9gui Moraes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4cf2a elementor-widget elementor-widget-text-editor\" data-id=\"0c4cf2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">To support this work, the team uses a range of communication portals and channels, including <strong>APP LATAM<\/strong>, the <strong>Brand Portal<\/strong>, <strong>MediaCenter<\/strong>, and <strong>SharePoint<\/strong>. These platforms bring together news, guidelines, campaigns, photos, videos, and other materials needed for marketing activities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1495b24\" data-id=\"1495b24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-885f358 elementor-widget elementor-widget-text-editor\" data-id=\"885f358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">In addition to these platforms, the team maintains regular update channels. The <strong>Monthly Newsletter<\/strong>, available in the app and sent by email, brings together the month\u2019s main highlights. The <strong>NewService<\/strong> digital magazine, published quarterly, features product news, best practices, and relevant events.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2b75b elementor-widget elementor-widget-image\" data-id=\"6e2b75b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"544\" height=\"888\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/momentoEn.png\" class=\"attachment-large size-large wp-image-8343\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/momentoEn.png 544w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/momentoEn-184x300.png 184w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da9022c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"da9022c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b58e2f1\" data-id=\"b58e2f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86c93bd elementor-widget elementor-widget-image\" data-id=\"86c93bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"412\" height=\"315\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/3-1.png\" class=\"attachment-large size-large wp-image-8199\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/3-1.png 412w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/3-1-300x229.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2b6f2f6\" data-id=\"2b6f2f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc0c394 elementor-widget elementor-widget-heading\" data-id=\"fc0c394\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HAVE A QUESTION? GET IN TOUCH!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c58172 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8c58172\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b7188f5\" data-id=\"b7188f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3269dc4 elementor-widget elementor-widget-text-editor\" data-id=\"3269dc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><strong>Rafael Zanoni<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b4d6f29\" data-id=\"b4d6f29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1708a7 elementor-widget elementor-widget-text-editor\" data-id=\"b1708a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><strong><a href=\"https:\/\/wa.me\/+5551992348423\">+ 55 51 99234-8423<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b0e2b5f\" data-id=\"b0e2b5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7b32 elementor-widget elementor-widget-text-editor\" data-id=\"00e7b32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><strong><a href=\"mailto:rafael.zanoni@stihl.com.br\">rafael.zanoni@stihl.com.br<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SPECIALIZED PROFESSIONALS MAKE UP THE MARKETING TEAM AT THE LATAM HUB, STRENGTHENING THE SEGMENT ACROSS THE REGION. The Marketing team at the STIHL Latam Hub works to accelerate the brand\u2019s growth across the region. The team, made up of seven professionals (see photo), brings together specialists responsible for strategic areas: \u2022 Regional Marketing Strategy, Annual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252],"tags":[43],"class_list":["post-8341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ns79-en","tag-moment"],"_links":{"self":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/8341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/comments?post=8341"}],"version-history":[{"count":10,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/8341\/revisions"}],"predecessor-version":[{"id":8441,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/8341\/revisions\/8441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media\/8180"}],"wp:attachment":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media?parent=8341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/categories?post=8341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/tags?post=8341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}