{"id":8398,"date":"2026-09-25T15:12:49","date_gmt":"2026-09-25T18:12:49","guid":{"rendered":"https:\/\/newservicestihl.com\/wpp\/?p=8398"},"modified":"2026-09-25T16:18:06","modified_gmt":"2026-09-25T19:18:06","slug":"conozca-al-equipo","status":"publish","type":"post","link":"https:\/\/newservicestihl.com\/wpp\/es\/conozca-al-equipo\/","title":{"rendered":"CONOZCA AL EQUIPO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8398\" class=\"elementor elementor-8398\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6cd2cb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a6cd2cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d062fc9\" data-id=\"d062fc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6bfd42 elementor-widget elementor-widget-heading\" data-id=\"d6bfd42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">PROFESIONALES ESPECIALIZADOS CONFORMAN EL \u00c1REA DE MARKETING DEL HUB LATAM Y FORTALECEN EL SEGMENTO EN LA REGI\u00d3N.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-025bfe4 elementor-widget elementor-widget-text-editor\" data-id=\"025bfe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">El equipo de Marketing del Hub STIHL Latam trabaja para acelerar el crecimiento de la marca en la regi\u00f3n. El equipo, integrado por siete profesionales (vea la foto), re\u00fane a especialistas responsables de \u00e1reas estrat\u00e9gicas:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d293b elementor-widget elementor-widget-text-editor\" data-id=\"95d293b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Estrategia Regional de Marketing, Planificaci\u00f3n Anual y Control de Gesti\u00f3n: <\/strong>coordinaci\u00f3n general de los pa\u00edses y alineaci\u00f3n de las prioridades de marketing en la regi\u00f3n, bajo la responsabilidad de Rafael Zanoni.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b374598 elementor-widget elementor-widget-text-editor\" data-id=\"b374598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> E-commerce: <\/strong>expansi\u00f3n regional de las ventas en l\u00ednea, apoyo a las plataformas locales y desarrollo de una presencia omnicanal integrada, bajo el liderazgo de Sven Laure.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-434c7bb elementor-widget elementor-widget-text-editor\" data-id=\"434c7bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong><span style=\"color: #f37a1f;\">\u2022<\/span> Sistemas de Marketing:  <\/strong>soporte para plataformas como CRM, automatizaci\u00f3n de marketing y PIM, adem\u00e1s de la implementaci\u00f3n de nuevas soluciones, capacitaciones y difusi\u00f3n de buenas pr\u00e1cticas. El \u00e1rea est\u00e1 a cargo de Vivian Maltha (durante su licencia de maternidad, Marcela Duca ocupa el cargo de manera interina).\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a26b77 elementor-widget elementor-widget-text-editor\" data-id=\"5a26b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Business Intelligence: <\/strong>generaci\u00f3n de datos, estudios de mercado e insights para respaldar las decisiones estrat\u00e9gicas y competitivas de los importadores. Esta \u00e1rea est\u00e1 liderada por Mariane Loureiro.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a84bd elementor-widget elementor-widget-text-editor\" data-id=\"69a84bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022 <\/span> Contenido y comunicaci\u00f3n: <\/strong>adaptaci\u00f3n y coordinaci\u00f3n de contenidos globales y producciones regionales, garantizando la coherencia de la marca, apoyando iniciativas de comunicaci\u00f3n y facilitando el acceso de los mercados a materiales listos para usar. riscila Schwanke est\u00e1 a cargo del \u00e1rea.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39e525 elementor-widget elementor-widget-text-editor\" data-id=\"e39e525\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Trade &amp; Retail Marketing: <\/strong>conexi\u00f3n entre la estrategia global y su ejecuci\u00f3n en los puntos de venta, con apoyo para campa\u00f1as, materiales, tiendas, showrooms y la implementaci\u00f3n de ShopSystem. El \u00e1rea est\u00e1 coordinada por Nat\u00e1lia Froner.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46c1a5 elementor-widget elementor-widget-text-editor\" data-id=\"d46c1a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><span style=\"color: #f37a1f;\">\u2022<\/span> Performance: <\/strong>apoyo para definir m\u00e9tricas e indicadores, analizar campa\u00f1as, crear dashboards e identificar oportunidades en\u00a0 SEO, GEO y medios pagos, bajo la responsabilidad de M\u00e9gui Moraes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4cf2a elementor-widget elementor-widget-text-editor\" data-id=\"0c4cf2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Para apoyar este trabajo, el grupo cuenta con diferentes portales y canales de comunicaci\u00f3n, como <strong><span class=\"s1\">APP LATAM<\/span><\/strong>, <strong><span class=\"s1\">Brand <\/span><span class=\"s1\">Portal<\/span><\/strong>, <strong><span class=\"s1\">MediaCenter<\/span><\/strong> y <strong><span class=\"s1\">SharePoint<\/span><\/strong>. Estas plataformas re\u00fanen noticias, directrices, campa\u00f1as, fotos, videos y otros materiales necesarios para las actividades de marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1495b24\" data-id=\"1495b24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-885f358 elementor-widget elementor-widget-text-editor\" data-id=\"885f358\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Adem\u00e1s de las plataformas, el \u00e1rea mantiene canales de actualizaci\u00f3n peri\u00f3dica. El <span class=\"s1\"><strong>bolet\u00edn mensual<\/strong>,<\/span> disponible en la aplicaci\u00f3n y enviado por correo electr\u00f3nico, re\u00fane los principales aspectos destacados del mes. Por su parte, la revista electr\u00f3nica <strong><span class=\"s1\">NewService<\/span><\/strong>, publicada trimestralmente, presenta novedades sobre productos, mejores pr\u00e1cticas y eventos relevantes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2b75b elementor-widget elementor-widget-image\" data-id=\"6e2b75b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"542\" height=\"872\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/momentoEs.png\" class=\"attachment-large size-large wp-image-8400\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/momentoEs.png 542w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/momentoEs-186x300.png 186w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da9022c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"da9022c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b58e2f1\" data-id=\"b58e2f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86c93bd elementor-widget elementor-widget-image\" data-id=\"86c93bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"412\" height=\"315\" src=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/3-1.png\" class=\"attachment-large size-large wp-image-8199\" alt=\"\" srcset=\"https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/3-1.png 412w, https:\/\/newservicestihl.com\/wpp\/wp-content\/uploads\/2026\/09\/3-1-300x229.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2b6f2f6\" data-id=\"2b6f2f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc0c394 elementor-widget elementor-widget-heading\" data-id=\"fc0c394\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTIENE ALGUNA PREGUNTA?<br \/> \u00a1CONT\u00c1CTENOS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c58172 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8c58172\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b7188f5\" data-id=\"b7188f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3269dc4 elementor-widget elementor-widget-text-editor\" data-id=\"3269dc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><strong>Rafael Zanoni<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b4d6f29\" data-id=\"b4d6f29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1708a7 elementor-widget elementor-widget-text-editor\" data-id=\"b1708a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><strong><a href=\"https:\/\/wa.me\/+5551992348423\">+ 55 51 99234-8423<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b0e2b5f\" data-id=\"b0e2b5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e7b32 elementor-widget elementor-widget-text-editor\" data-id=\"00e7b32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><strong><a href=\"mailto:rafael.zanoni@stihl.com.br\">rafael.zanoni@stihl.com.br<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PROFESIONALES ESPECIALIZADOS CONFORMAN EL \u00c1REA DE MARKETING DEL HUB LATAM Y FORTALECEN EL SEGMENTO EN LA REGI\u00d3N. El equipo de Marketing del Hub STIHL Latam trabaja para acelerar el crecimiento de la marca en la regi\u00f3n. El equipo, integrado por siete profesionales (vea la foto), re\u00fane a especialistas responsables de \u00e1reas estrat\u00e9gicas: \u2022 Estrategia Regional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254],"tags":[33],"class_list":["post-8398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ns79-es","tag-momento"],"_links":{"self":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/8398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/comments?post=8398"}],"version-history":[{"count":7,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/8398\/revisions"}],"predecessor-version":[{"id":8451,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/posts\/8398\/revisions\/8451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media\/8180"}],"wp:attachment":[{"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/media?parent=8398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/categories?post=8398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newservicestihl.com\/wpp\/wp-json\/wp\/v2\/tags?post=8398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}