Month: May 2023

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NS67 EN

Acknowledgement to technical support

STIHL BRAZIL CREATES EXCLUSIVE AWARD TO ACKNOWLEDGE THE TOP THREE TECHNICAL SUPPORT CENTRES IN THE COUNTRY.

STIHL quality goes beyond the excellence of its products and good consultative selling service; it also includes technical support for maintenance, as well as the supply of original spare parts and accessories. With that in mind, Brazil’s Technical Service team created a specific award to acknowledge the best support centres in the country.

“Our goal was to reinforce the importance of our assistance to the market, in addition to making the award winning store and support shop very proud. That helps foster the will to keep a good image and encourages other stores to also want to receive the award in the next years,” explains Fernando Bergmann, Service Centre Supervisor.

He says the project was presented in a marketing convention for managers and consultants and was very well received, causing “good” competition in order to have the region awarded. “An announcement was released in the network and we soon started to receive questions about the award, which shows us people’s engagement and acceptance,” he highlights.

The award ceremony will take place soon, and the winners will be invited to visit the STIHL Brazil factory in São Leopoldo (RS).

CRITERIA USED TO CHOOSE THE HIGHLIGHTS

– APPROVAL OF 100% IN THE SERVICE SHOP AUDIT

– MUST NOT HAVE ANY AUDITS DISAPPROVED THROUGHOUT THE ASSESSED PERIOD (YEAR OF 2022)

– MUST NOT HAVE ANY LEGAL PROCEEDINGS INVOLVING CUSTOMERS

– AFTERMARKET ANALYSIS (RATE OF SPARE PARTS PURCHASE IN RELATION TO THE REVENUE)

– PICTURES OF THE SHOP

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The top three technical support centres of each region in Brazil will be awarded with bronze, silver and gold trophies, totalling 15 highlights. The assessment considers the year of 2022 from January to December

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Fernando Bergmann
+55 51 99799-9931
fernando.bergmann@stihl.com.br

Pedro Wink Guaragna
+55 51 99989-3385
pedro.guaragna@stihl.com.br

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NS67 EN

Satisfied Customers

IN PANAMA, COSTA RICA, AND EL SALVADOR THE RMS HAVE BEEN A HUGE SUCCESS!

STIHL gasoline lawn mowers are gaining customers throughout Latin America. See testimonials.

VIDEO COSTA RICA

VIDEO PANAMA

VIDEO EL SALVADOR

COMMUNICATION MATERIAL TO BOOST NEW RELEASES

In the  Latam app, you can find the full communication package for new products. Use pictures, videos, and different pieces to advertise lawn mowers in your region.

ACESSE: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br

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NS67 EN

Why choose a STIHL lawn mower?

STIHL HAS THE BEST MACHINE FOR AREAS UP TO 1800M² IN THE CATEGORY! THE MOWERS OF THE RM LINE ARE A GREAT DIFFERENTIAL IN THE MARKET, BRINGING GREATER EASE OF OPERATION.

Automation and ease of use are two words that characterize the STIHL combustion range of lawn mowers very well.

The products have an automatic choke system that, when the machine is cold, is partially closed, and as the engine warms up, the throttle opens gradually until fully open, so that the motor warms up to 100%. That is, after machine filled with fuel just pull the starter handle and the machine starts very easily.

Customers can choose the most suitable machine for their needs, from the RM 2R model to RM 448TC model, seeking to facilitate their work in nature.

EFFICIENCY –  STIHL petrol mowers also have a higher working speed than the competition, which allows a greater cutting production per area (m2).

COMMUNICATION CONTENT TO BOOST MARKETING

In the Latam app, you can find the full communication package for new products. Use pictures, videos, and different pieces to advertise lawn mowers in your region.

ACCESS: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

“Why choose a RM? The first and most important reason is the STIHL brand, which always offers the best product quality and original spare parts in any authorized dealership. In addition, customers are already aware of our fast and reliable guarantee system.”

Paulo Serpe, Latin America Market Specialist

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Raul Kriedte
+55 51 99283-0273
 raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474
 paulo.serpe@stihl.com.br

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NS67 EN

Showing our strength

THE YEAR OF 2022 ONCE AGAIN SHOWED ADVANCES IN THE AREAS OF QUALIFICATION, TECHNICAL SERVICE, SALES, AND MARKETING IN LATIN AMERICA AND THE CARIBBEAN.

There is much to say about 2022. The year was marked by the post-pandemic resumption and lots of work. The areas of Service Centre, Qualification, Sales, and Marketing worked tirelessly offering new and better services to importers and subsidiaries in Latin America and the Caribbean.

Let’s remember six great moments with pictures.

Service Centre team’s technical visit to Peru: the first one after lockdown. The event gathered approximately 100 people over two days. Each shift targeted one point of sale and its customers. The objective was to put high-power chainsaws back in evidence and get customers in touch with the different technologies of STIHL machines

Academy: one of the great legacies of the year in the area of qualification. More than 30 trainings were held in the platform in 2022, reaching more than 1,100 people in Bolivia, Equator, El Salvador, Chile, Honduras, Guatemala, Costa Rica, Panama, Paraguay and Uruguay

Oscar best practices: second edition mobilized even more participants. 36 good practices from 16 countries were entered

Many new releases were relevant to the market, like tillers MH 610 and MH 710 and the new water pumps WP 300, WP 600 and WP 900

ThumbStopper: the social media platform made the marketing teams’ life easier. The year ended with 13 active countries, organically reaching almost 3 million people and having approximately 600 dealers connected

Train the trainer: technical training held in August, in Colombia, relied on the participation of 12 Spanish speaking countries

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Congratulations to the teams of all countries that dedicated themselves to make it happen the best possible way. May the next few months bring us even more achievements to celebrate!

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br

Raul Kriedte
+55 51 99283-0273
raul.kriedte@stihl.com.br

Fernando Bergmann
+55 51 99799-9931
fernando.bergmann@stihl.com.br

Paul Strohm
+ 49 1515 803-2512
paul-gerhardt.strohm@stihl.de

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NS67 EN

What to expect of 2023?

UNDERSTAND THE CHALLENGES FOR THE NEXT MONTHS, IN THE VUCA WORLD WE ARE LIVING IN.