Author: newservicestihl

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100 years of STIHL: let’s celebrate

A HISTORIC MILESTONE WITH COMMUNICATION TO MATCH ALL AROUND THE WORLD.

In 2026, STIHL joins a select group of centenary brands such as Coca- Cola, Mercedes-Benz and Louis Vuitton, which continue to generate positive and relevant impact in the global market.

“STIHL was founded by Andreas Stihl in 1926 with a clear purpose: to empower people to work with and in nature. It is not only about how long we have been in the market, but about the legacy we leave,” says Rafael Zanoni, Marketing Director for the HUB Latam.

To celebrate this historic achievement, a special communication package was created, designed to highlight the centennial in stores and create a shopping experience connected to this celebration. There is a logo, historical photos, point-of-sale materials, and even stickers, temporary tattoos and tablecloths. Everything is available for download, editing and adaptation according to the needs of each country!

Celebrating STIHL’s 100 years at the points of sale.

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Rafael Zanoni

+ 55 51 99234-8423

rafael.zanoni@stihl.com.br

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Dressing for the centennial

NEW BRAND ITEMS CELEBRATE STIHL’S 100 YEARS.

Over the past century, STIHL has built a trajectory marked by innovation, quality and proximity to its customers in several countries, becoming a benchmark in its segment. To celebrate this historic milestone, in addition to a special communication campaign, a new line of brand items was launched. It is ideal to accompany customers at different moments of their day, whether at work, during leisure time or in other activities.

Trousers, T-shirts, hoodies, caps, socks… each item has been developed with attention to detail to reflect STIHL’s legacy, its values and the passion for what it has been doing since 1926. The pieces combine comfort, style and authenticity, bringing elements that refer to the brand’s 100 year history and the bond built with its customers over time.

The catalog is very comprehensive and offers several purchasing options, but each importer or subsidiary can also produce items locally to celebrate STIHL’s centennial, as long as they are approved in advance, ensuring the excellence of all items that carry the brand.

Cap commemorating STIHL’s centennial.

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Priscila Schwanke

+ 55 51 98333-5553

priscila.schwanke@stihl.com.br

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Versatility and performance

THE LINE OF STATIONARY ENGINES OFFERS MODELS RANGING FROM 4 TO 15 HP, MAKING IT POSSIBLE TO PROVIDE THE EXACT SOLUTION FOR EACH CUSTOMER.

STIHL stationary engines make it possible to meet a wide range of demands with six different models – EHC 405 S,EHC 505 S,  EHC 605 S, EHC 705 S, EHC 905 S, EHC 1105 S and EHC 1505 S – combining versatility, durability and high performance: from 4 to 15 HP.

Designed to ensure maximum reliability even under the most adverse weather conditions, the equipment features differentiators such as an oil sensor, an ignition spark plug with moisture protection and a dual air filter. Another highlight is the ease of maintenance, ideal for professional users.

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Carlos Diego Maldonado Flores

+ 55 (51) 3579-8368

carlos.flores@stihl.com.br

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1, 2, 3… ROLLING!

LIVE SESSIONS REINFORCE STIHL’S COMMITMENT TO BUILDING A SOLID, WELL INFORMED GLOBAL NETWORK ALIGNED WITH THE BRAND’S OBJECTIVES.

STIHL has been investing in a new way of connecting with its importers and subsidiaries through a series of exclusive live sessions. The goal is to bring Latin American partners even closer, offering relevant content and direct alignment with the brand’s global strategy.

“These live sessions are essentially directed to each country’s dealer network, with the objective of strengthening communication with the market in an agile and standardized way. It is a new channel for direct contact between the brand and the distribution networks in each location, which helps reinforce the execution of the regional strategy,” highlights Rafael Zanoni, Marketing Director for the Hub Latam.

These live broadcasts cover topics such as product launches, markets of operation, clarifying questions, sales initiatives and other highly relevant subjects. In addition to presentations by Hub Latam leadership, the lives also feature specialists in the portfolio and in the segments we serve, creating a space for sharing challenges, results and learnings.

Another differentiator is the interactive format: during the lives, participants can send questions, respond to polls and comment in real time, making the sessions more dynamic and collaborative. Afterwards, the content remains available for those who could not attend live, ensuring the information reaches more people.

“We are very pleased to offer this new way of interacting with our partners in the region. It adds to all the other resources we provide – app, newsletter, portals – to maintain close and effective communication, boosting our results,” says Rafael Zanoni, Marketing Director for the Hub Latam.

Initially, the live sessions are being held only for Spanish speaking audiences, but they will soon be extended to the Caribbean audience in English.

First “STIHL En Vivo”: César Flores, Paul Strohm, Juan Gonzalez, Rafael Zanoni and Silvana Carvalho

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GET IN TOUCH!

Rafael Zanoni

+ 55 51 99234-8423

rafael.zanoni@stihl.com.br

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NS 78 EN

MANIFESTO –100 YEARS

HOW LONG DO YOU NEED TO STAY IN A PLACE TO TRULY GET TO KNOW IT? ONE YEAR? TEN YEARS? TWENTY? STIHL HAS BEEN IN NATURE FOR 100 YEARS.

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NS 77 EN

Service Workshop LATAM 2025

A STRATEGIC MEETING HELD IN BRAZIL WITH EXTENSIVE EXCHANGE OF EXPERIENCES AMONG PARTICIPANTS.

The Service Workshop LATAM is a strategic event that takes place every two years, right after the Global Workshop held at the headquarters in Germany. Its objective is to align service and business strategies for the entire region, promoting integration and collaboration among subsidiaries and importers.

In 2025, the event was held in Brazil, at the STIHL factory in São Leopoldo, bringing together participants for four days of  intense experience exchange. During the first two days, the focus was on service strategy, addressing trends, innovation and operational excellence. In the last two days, discussions shifted toward business strategies, strengthening the regional vision and exploring growth opportunities.

The workshop featured the presence of headquarters representatives from the Service, Accessories and Sales areas, as well as participation from the president, vice presidents and professionals from other areas of the company, who contributed through interaction and strategic discussions. This diversity of perspectives reinforced the importance of collaboration among different areas to drive results. Another group activity was the Collaboration, which involved two mini motorbikes in a team-building dynamic, promoting cooperation, creativity and team spirit.

The Service Workshop LATAM reaffirms STIHL’s commitment to service excellence and to delivering solutions that add value to customers and partners throughout the region.

Service and business strategy in focus

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Fernando Bergmann

+55 (51) 99799-9931

fernando.bergmann@stihl.com.br

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Brandshop: new STIHL collection

BRAND ITEMS ARE DESIGNED FOR WOMEN, MEN AND CHILDREN, WITH ACCESSORIES THAT COMPLEMENT EVERY STYLE.

STIHL offers a product line that allows its fans to carry their admiration for the brand both at work and during leisure time. This is also an excellent opportunity to boost sales when serving customers.

There are several new clothing items and accessories in the STIHL Collection, all of high quality and full of versatility, providing comfort and style at every step. Among the accessories – more than 30 – are watches, caps, belts, bags and backpacks, as well as special everyday items such as mugs, bottles, suitcases, beach products and kitchen items.

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Silvana de Carvalho

+55 (51) 99311-4723

silvana.carvalho@stihl.com.br

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More than mowers, supermowers!

THE NEW RM LINE OF PETROL-POWERED LAWN MOWERS ARRIVES BRINGING POWER, COMFORT AND PRACTICALITY ON ANY TERRAIN.

Impressive in every detail, the petrol-powered lawn mowers RM 2 R, RM 248, RM 253 and RM 253 T were the major highlights of STIHL’s portfolio in 2025.

Normally lawn mowers are called “mowers,” but STIHL’s models, with so many attributes, represent true supermowers, as they were developed to deliver maximum performance and practicality to overcome any challenge.

Offer your country’s customers the ideal combination of power, performance and STIHL quality for an impeccable lawn on the most diverse terrains. With the new petrol-powered lawn mowers, the brand’s gardening portfolio becomes even stronger.

Impressive in every detail, they combine technology and innovation for the best user experience

The mowers offer excellent autonomy for large lawns

With STIHL’s innovative lawn mowers, lawn maintenance is easy and practical

DO YOU HAVE ANY QUESTIONS? GET IN TOUCH!

Carlos Diego Maldonado Flores

+ 55 (51) 3579-8368

carlos.flores@stihl.com.br

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Congrats, Argentina and Peru

STIHL ARGENTINA AND STIHL PERU SUBSIDIARIES CELEBRATED 25 YEARS AND 5 YEARS, RESPECTIVELY, IN 2025.

Celebrating important corporate milestones is a strategic opportunity to recognize achievements, value people, and drive the future forward. That’s exactly what STIHL Argentina and STIHL Peru did when completing 25 and 5 years of operations, respectively, in the second half of 2025.

Under the motto “A new perspective to drive growth together,” STIHL Argentina brought together its dealer network to reaffirm its commitment to innovation and joint development. The event featured the presence of key figures from the company at global and regional levels, such as Dr. Nikolas Stihl, President of the Supervisory Board and STIHL shareholder; Dr. Rüdiger Stihl, Member of the Supervisory Board and STIHL shareholder; and Michael Traub, President of the Executive Board of STIHL.

Additionally, it featured the participation of LATAM HUB leaders: Cláudio Guenther, President of STIHL Brazil and LATAM HUB, and Juan Alejandro González Arango, Senior Vice President of Marketing and Sales LATAM.

STIHL Peru celebrated its 5 years with a special awards ceremony recognizing the work of its authorized dealers. With varied categories, including some voted on by the dealers themselves, the celebration highlighted achievements that reinforce the importance of continuing to work collaboratively, showcasing the commitment, dedication, and accomplishments of the entire network.

STIHL Peru celebrated its 5 years with a special awards ceremony recognizing the work of its dealers.

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Lucciano Lescano

Luis Macri

+51 938 373 021

+54 11 7078 0840

lucciano.lescano@stihl.pe

luis.macri@stihl.com.ar

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HAPPY HOLIDAYS

STIHL WISHES YOU A MERRY CHRISTMAS AND A WONDERFUL 2026. MAY IT BE A TIME OF GREAT STRENGTH TO CREATE STORIES AND CELEBRATE MOMENTS.