Month: August 2023

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2023 STIHL Oscar

ONCE AGAIN STIHL IMPORTERS AND SUBSIDIARIES IN LATIN AMERICA PUT ON A SHOW OF COMPETENCE AND CREATIVITY, SHOWING THE BEST PRACTICES THEY DEVELOPED IN FIVE DIFFERENT CATEGORIES.

The 2023 Best Practices Award, the STIHL “Oscar,” was held during the Marketing and Sales Workshop, with 38 practices from 15 different countries. This year, the participants themselves took part in voting for their preferred initiatives from a broader range of categories: Communication, Point of Sale, Workshop and After-Sales Service, Training and Qualification, and Strategic Theme Aftermarket.

Congratulations to the award winners in their respective categories:

Point of sale: Sensorial Marketing “Live the STIHL experience,” from Equator

The “Live the STIHL experience” project consisted of the installation of visual attractions in the shops, aroma diffusers with the STIHL fragrance, STIHL testing station, music and audio with the STIHL logo, and comfort area.

Inmeq worked in the progressive standardization of this experience in all authorized dealers, offering constant follow-up and consulting to maximize the results.

Workshop and After-Sales Service: Strong on the way, from El Salvador

The initiative sought to offer the following services to loyal UDP groups, mainly women:

  • Priority in STIHL workshops
  • Training and personalized follow-up plan
  • Special product discounts.
Training and Qualification: Orange points, from Mexico

Platform projected to reward the efforts of all salespeople from STIHL dealerships who register their sales to obtain points that will provide them with a place on the list of TOP salespeople and an extra monthly fee.

The communication is done through WhatsApp and Mailing to the salespeople community (STIHL Authorized Dealerships).

Communication: Cultivation campaign, from Colombia

Through the history of 4 cultures, the campaign established the brand as an ally, with which consumers can rely to overcome the challenges they face every day. Each crop includes videos, image database, digital pieces, among others.

Strategic Theme Aftermarket: Launching of a digital platform (APP) for dealer: “Orange Pro YOUR ORANGE PORTAL!,” from Honduras

The platform has a module to check product prices and stock availability at a national level, as well as the monitoring of the achievement of monthly and historical sales targets. In the app, the dealer can also load his request ticket in the categories of marketing, technical support, product support, which allows him to do a follow-up on each request.

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Congratulations to all participants for their dedicated efforts and hard work!
You can check the final presentation with all the Works in the Latam APP at Library/ Best Practices / Oscar 2023.
GET INSPIRED!

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Andrea Chaverra
Colômbia
+57 4 614 80 81 Ext. 116
andrea.chaverra@stihl.co

Diana Lizbeth Mejia Arriaga
Honduras
+504 25595899
dlmejia@cemcol.com

Darwin Mauricio Portillo
Honduras
+504 9980-4489
dmportillo@cemcol.com

Iver Paredes
Equador
+593 2250-0139
iparedes@gn-suferreteria.com.ec

Daniela Menchaca
México
+52 222 429 5422
daniela.Menchaca@stihl.com.mx

Oscar Rodriguez
El Salvador
+ 503 2231-2800
orodriguez@indupal.com

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Satisfaction above all

THE STIHL DEALERS’ NETWORK SATISFACTION THROUGH POSITIVE EXPERIENCES IS KEY TO GUARANTEE THE BRAND’S PROMISES.

The 2022 Dealers’ Satisfaction Survey in Latin America was presented and discussed throughout the 2023 Marketing and Sales Workshop, with many reasons to celebrate.

“The numbers reached are extraordinary. Our general grade was 8.9, outperforming the previous year of 8.6 and the world’s general goal of 8.0,” highlights Patriq Paines, Sales Manager for Latin America and the Caribbean, remembering that it was the first time that Spanish speaking importers participated in the survey.

According to him, the data obtained are very important because they show the work is being effective. “We are on the right track. The distribution channel is aligned with our strategy, developing the STIHL brand very well in its locations,” he says.

TOGETHER WE CAN GO BEYOND

In the event, action plans to keep and improve the region indicators were also aligned. “Everything we have done so far will be reflected in the future, but we have to continue with the activities, always seeking excellence. Together we can go beyond.”

“What we have done so far will be reflected in the future. Let’s proceed with our constant development.”

Patriq Paines, Sales manager for
Latin America and the Caribbean

HIGHLIGHTS

STIHL products are classified as excellent and contribute to high levels of satisfaction.

The field sales team is very qualified and the cooperation with STIHL is very pleasant.

POINTS TO BE IMPROVED

The handling of complaints is particularly relevant to the satisfaction of dealers.

Support to advertising and sales, especially announcements on the radio, printed materials and in message boards.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br

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A leap in performance and resistance

THE PROFESSIONAL BRUSHCUTTERS
FS 161, FS 221, FS 351, FS 291, FS 460 AND FR 410 REACH THE MARKET BRINGING EVEN MORE TECHNOLOGY FOR THE DAILY WORK ROUTINE.

The new family of STIHL brushcutters represents an evolution of traditional tools, with even more power and customer satisfaction. Among the main highlights of the products recently introduced to the market is the 2-MIX engine technology, with lower gas emissions and greater fuel economy.

“We are very proud of these six very important new products for our portfolio. The models FS 161, FS 221, FS 351, FS 291, FS 460 and FR 410 target intense use and provide even greater performance to professional users,” highlights Paulo Serpe, Market Specialist for Latin America and the Caribbean.

Braian Romero, who is also a Market Specialist, points out that the new 4147 family is the unification of brand efforts to offer a new generation of petrol brushcutters to consumers. “These machines combine STIHL outstanding features of power and reliability, tradition built from machines sold many years ago, in addition to the performance and technology of the 2-Mix engines,” he states.

He also highlights the wide variety of cutting applications, whether it is using nylon line, PolyCut, metal blade or circular saw. “Users will always find the ideal cutting tool for their terrain, which is a great advantage of the 4147 family.”

Carlos Diego Maldonado Flores, Product Consultant for Latin America, recalls the global consolidation that represents this family. “The new professional brushcutters are a STIHL Group worldwide release, strengthening the development of technologically advanced products, focusing mainly on the people – their safety and comfort – and the environment, with low consumption and low gas emissions equipment”, he says.

COMMUNICATION CONTENT TO BOOST MARKETING

In the Latam app, you can find the new products’ full communication package. In-use pictures, videos, and several different materials to promote brushcutters in your region.

VISIT: LIBRARY> COMMUNICATION CONTENT > PRODUCT PACKAGE

Professional gardening gets even better with FS 161
FS 221 and FS 351: perfect for diverse works on the field, gardens and roads
FS 291 and FS 460 are the most powerful brushcutters on STIHL’s portfolio
FR 410 is ideal for tough/angled terrain and road maintenance

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Paulo Serpe
+55 51 99288-6474
paulo.serpe@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br

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Together we are stronger

THE 2023 MARKETING AND SALES WORKSHOP WAS UNFORGETTABLE. WE WOULD LIKE TO THANK YOU ALL FOR PARTICIPATING. LET’S REMEMBER A FEW MOMENTS WHICH MAKES US CERTAIN THAT TOGETHER WE ARE STRONGER, TOGETHER WE ARE STIHL.

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Together we are stronger

THE MARKETING AND SALES WORKSHOP, HELD IN JULY, HIGHLIGHTED THE MAIN CHALLENGES FOR THE FUTURE. STIHL IS GROWTH AND TRANSFORMATION!

This year, the Marketing and Sales Workshop was a face-to-face event, gathering all participants in Bahia, Brazil, over the course of three dynamic days, attendees were immersed in a wealth of insightful content and collaborative synergy.

The Sales Director for Latin America and the Caribbean, Paul Strohm, opened the presentations with a market overview, an evaluation of 2022, and perspectives for the future. “We know the challenges ahead of us when faced with this scenario of many changes, but with our team of importers and subsidiaries in Latin America and the Caribbean we know we are still going much further,” he stated.

The first day also relied on the illustrious presence of Mr. Joachim Burandt, Senior Vice President of Sales of the STIHL Group, that, among other themes, shared the “Batteries first” strategy.

Straight from the Head Office, Lars Bergmann, Global Director of Support and Training of the STIHL Group, was another highlight.

Patriq Paines, Sales Manager for Latin America and the Caribbean, Sabine MacDonald, Marketing Manager for Latin America and the Caribbean, Carlos Wey, Product Manager, Carlos Diego Maldonado, Product Consultant, and Raul Kriedte, Manager of Qualification and Socio-Environmental Projects, wrapped up the program with their presentations and important discussions.

The feedback from the audience of the event was exceptional. In the satisfaction survey, the general average grade was 9.3, considering the range of satisfaction levels from 1 (did not like it) to 10 (exceeded my expectations). Congratulations to you all for another great achievement. STIHL is growth and transformation!

COMMENTS
RECEIVED IN THE SURVEY

“WE NEED TO HOLD THIS TYPE OF EVENT MORE OFTEN”.

“IT’S VERY GOOD TO LEARN ABOUT THE COUNTRIES’ BEST PRACTICES.”

“WE WANT MORE MARKETING TRENDS.”

“WE HAVE TO INTEGRATE DIGITALIZATION THEMES MORE.”

“LET’S SHARE CASES OF SUCCESS OF BATTERY PRODUCTS FROM DIFFERENT MARKETS WHICH ARE SIMILAR TO OURS.”

PRESS PLAY

Patriq Paines, Sales Manager, and Paulo Serpe, Market Specialist, left a message about the event

Eyes and ears focused on the speeches
Sabine MacDonald presented 10 Marketing Advices
Mr. Joachim Burandt was an illustrious presence representing the Head Office
Introduction of new products: highly expected moment
Oscar delivery: learning about the best practices in the region