Categories
BATTERY FIRST
Month: October 2023
Categories
Winning customers
ARGENTINA AND GUATEMALA SHOW INITIATIVES THAT BOOST THE PROMOTION OF THE BATTERY LINE.
GET INSPIRED!
Win new customers, increase battery line sales, expand the sustainability theme. With these objectives, STIHL moves forward in all countries in the gardening segment. Check out recent initiatives promoted in Argentina and Guatemala.
ONE STEP TO DEMOCRATIZE GARDENING
STIHL Argentina participated in a fair promoted by the Garden magazine and La Nación Events which gathers landscape market trends, with lots of green areas and attractions related to sustainability. “We presented the brand’s products, especially the benefits from the battery line. It was a very special moment for us to get even closer to occasional users and to follow the role played by women in gardening,” tells Maria Mercedes Barbieri, from the country’s Marketing team. The event was promoted in the beginning of the spring and everyone that visited the STIHL stand received a plantable bookmark with the question “what is spring to you?”
GARDENER’S CLUB
In Guatemala, Comeca created a gardener’s club to better position STIHL in the residential segment and reach the 15% goal of extra sales in the battery line until the end of the year. “We started the first stage of this project in the capital city and in 2024 we will reach more cities in the country with environmental concern,” explains Alex Guzmán, brand Manager. Participants of the club receive technical and practical capacitation, landscaping tips and have the option to join a loyalty program that offers 10% discount in battery products. In five months, the results were already impressive: 10% sales increase in the segment and thousands of social media interactions.
YOU CAN WATCH A VIDEO ON THE GARDENER’S CLUB
DO YOU HAVE ANY QUESTION?
CONTACT US!
Alex Guzmán
+502 3721-3039
aguzman@comeca.com.gt
Mercedes Barbieri
+54 11 6637 1564
mercedes.barbieri@stihl.com.ar
Categories
SOUL GARDENER
UNDERSTANDING THE DEMANDS AND HABITS OF GARDENING LOVERS IS ESSENTIAL FOR THE BRAND’S SUCCESS IN THE SEGMENT.
Who’s the potential customer in the gardening segment? What are their needs, demands, attitudes, and purchasing habits? Unravelling these answers is crucial for the STIHL Group’s success in the present, and mainly into the future.
That is why a research with 12 thousand occasional gardeners from 10 different countries was held by the brand and presented this year during the Sales and Marketing Growth and Transformation Workshop, in July, in Brazil.
Let’s remember 5 important points of this study that classified four types of gardeners: soul, ostentatious, evasive and pragmatic.
DO YOU HAVE ANY QUESTION?
CONTACT US!
Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br
Categories
Maximum performance, maximum economy
CHAINSAWS, BRUSHCUTTERS, POLE PRUNERS, BLOWERS, TRIMMERS, SHREDDERS, VACUUM CLEANERS: THERE’S NO LACK OF BATTERY OPERATED OPTIONS IN THE STIHL PORTFOLIO.
STIHL’s battery products combine power, technology, mobility and convenience, all of it without any gas emissions and low noise level. They are ideal for those who wish to work easily, with comfort and excellent performance.
The portfolio is getting increasingly bigger, with options for all niches: from chainsaws to vacuum cleaners, customers’ demands are fully met, both for occasional and professional use.
Especially when compared to petrol models, the economy is guaranteed: the more STIHL’s battery products are used, the greater the economy.
Another highlight is the fact that STIHL has its own line of chargers and batteries. The tools are compatible with different batteries, and the choice will depend on its use and time of use. It’s the perfect solution to perform the work.
REMEMBERING THE SYSTEMS
DO YOU HAVE ANY QUESTION?
CONTACT US!
Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br
Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br
Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br
Categories
HIGH PRIORITY
THE RAPIDLY GROWING BATTERY LINE IS INCREASINGLY MORE IMPORTANT WITHIN THE GROUP.
One of the greatest highlights among all presentations of the Sales and Marketing Growth and Transformation Workshop, held in July in Brazil, was unquestionably the presentation from Mr Joachim Burandt, Senior Vice-President of Sales for the STIHL Group. He presented the Company’s “battery first” strategy. A significant growth in the battery line has already been identified in large portions of global markets in comparison to motor units, especially in North America, Europe, and Oceania. As of 2027, we expect even greater advances. “The technology changes, our new competitive environment, customers’ expectations, the digital transformation in the way we work and interact are constant challenges of the last few years. But we are confident that, with the level of experience and ambition of STIHL’s personnel, whether in the markets or in the Head Office, and with all the measures taken and planned, we are going to proceed in our successful journey,” he stated.
PROFESSIONAL VS CONSUMER
STIHL seeks to broaden the market of the battery line both in the professional segment and with consumers in general. However, the professional segment is a priority. To do so, its strategy is to increase the range of products in the AP system, focusing more on the sales teams and dealerships, among other initiatives. The main objective is to win new customers and keep the petrol line consumers during this change.
SHARE OF BATTERY UNITS IN TOTAL ENGINE UNITS
Q1 2023 / Q1 2022
DO YOU HAVE ANY QUESTION?
CONTACT US!
Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br