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Happy holidays
Month: December 2023
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Bring it on,2024
STIHL COLOMBIA MAKES CALENDAR FOR THE NEXT YEAR AVAILABLE WITH IMAGES GENERATED BY ARTIFICIAL INTELLIGENCE.
The sunrise, the promise of a new day, remembering how beautiful nature is in these first moments of the day were the inspiration for the STIHL 2024 calendar made available by Colombia to all countries that wish to use it.
All images were created using artificial intelligence – becoming the first project in Latin America with this technology.
“We were very pleased with the result. I hope everybody enjoys it as much as we did,” said Madelen Marín Restrepo, Marketing Coordinator.
You can choose planner, table or wall calendar, just download the art for local printing in this link, adjusting the data from your country, such as website, telephone number and holidays.
CHRISTMAS CARD
The Head Office also made available a file to print a Christmas Card. The guideline is to print the card on uncoated and dull paper. It was designed with a central fold so that a personalized text can be inserted in the internal pages.
DO YOU HAVE ANY QUESTION? CONTACT US!
Madelen Marín Restrepo
+57 310 880 82 69
madelen.marin@stihl.co
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Plan to grow
WITH THE END OF YEAR APPROACHING, THIS IS THE IDEAL MOMENT TO LOOK BACK TO PLAN FOR THE NEXT CYCLE.
Outlining goals and objectives for 2024 can make the difference to have a great year, filled with positive results. With good planning, you not only foresee eventual hardships but you also know how to act when they appear.
CHECK OUT SOME TIPS ON HOW TO DO A GREAT JOB IN 2024:
FIELDS OF ACTION STIHL 2024
Remember the brand strategy for the next year:
MARKETING PLAN
Keep a good marketing plan.
CUSTOMERS’ JOURNEY
Understand increasingly more the customers’ journey, getting their attention and engagement.
PREPARATION FOR THE OMNICHANNEL
Establish better relationships in points of contact with customers.
FOCUS ON PERFORMANCE
Focus on media performance, building a monitoring dashboard and following metrics and KPI´s.
DIGITAL MARKETING
Improve communication, winning new customers.
COMMUNICATION CHANNELS
Promote content that adds value to the brand in the different available channels.
DO YOU HAVE ANY QUESTION?
CONTACT US!
Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br
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Perfect gift
GTA 26 AND HSA 26 ARE GREAT TIPS FOR CHRISTMAS GIFTS, AND CONSUMERS CAN USE THE SAME BATTERY.
STIHL battery products combine power, technology, mobility and convenience, with zero gas emissions and low noise level. They are ideal for those who wish to work easy and comfortably with excellent performance.
The combo GTA 26 garden pruner and the HSA 26 shrub cutter is an excellent tip for a Christmas gift. They use the same battery and complement each other to perform the gardening work.
battery-powered garden shears
HSA 26
With outstanding handling balance, it relies on high cutting power and longer-lasting battery (when compared to the previous model HSA 25), not requiring any tool to change blades during its use.
BATTERY-POWERED
GARDEN PRUNER
GTA 26
It makes it easier for home users to perform simple tasks in residential gardens. With great ergonomics and easy to handle, it stands out for its high cutting performance.
COMMUNICATION MATERIAL AVAILABLE
In the Latam app, you can find web banners of different sizes and a post for social media to advertise the GTA 26 and HSA 26 duo in your region.
DO YOU HAVE ANY QUESTION? CONTACT US!
Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br
Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br
Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br
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50 years well celebrated
THE 50TH ANNIVERSARY OF STIHL PRODUCTION IN BRAZIL WAS CELEBRATED THROUGHOUT 2023, WITH LOTS OF SPECIAL ACTIONS.
WHERE DOES YOUR STRENGTH COME FROM?
The manifest-video, released on January 11th, anniversary date of STIHL in Brazil, was the big driver of the 50 years campaign. The tagline “The strength to develop stories” was used in all brand communications in the country.
50 TIPS
Tips on the STIHL universe were also published in the Instagram profile @stihloficial. The objective was to enforce the brand’s purpose “To make people’s lives easier in nature” with recommendations on the use of products and accessories, in addition to curiosities and suggestions.
INTERVIEW MR HANS PETER STIHL
Mr Hans Peter Stihl, son of the brand’s founder, gave an exclusive interview on the beginning of the production in Brazil. You can watch it on video in English.
WEBSERIES
The webseries “Ideas that Flourish in the Amazon” portrayed the work of the program Community Forests, performed by the Tropical Forest Institute (IFT) with the support of STIHL, at the Arióca Pruanã Extractive Reserve. In 5 episodes, the content broadcast on the brand’s YouTube channel showed how sustainable handling can generate income while protecting the forest at the same time.
NOSTALGIA POSTS
It feels so good to remember striking moments, isn’t that right? A series with curiosities and memories was published in the Instagram profile @stihloficial. In addition to bringing aspects of the brand, it also listed historical facts that took place over this time in the country.
STORIES IN VIDEOS
In addition to the traditional stories of end customers, which are told on the brand’s YouTube channel, other audiences also told their trajectories this year, such as resellers, participants of social projects and collaborators.
50 YEARS SPECIAL COLLECTION
Exclusive items were produced to highlight the 50th anniversary of the brand in Brazil, becoming a success in fairs and stores countrywide.
DO YOU HAVE ANY QUESTION?
CONTACT US!
Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br