Month: November 2024

Important communication

Take a fresh look at the communication platforms STIHL offers exclusively for you.

STIHL relies on portals and communication channels to download photos, videos, share content, check news and guidelines, providing valuable assets. Let’s review what they are?

1. APP

The app was developed in 2020 and now has over 200 users. It is currently one of the main communication channels, featuring daily news in English and Spanish, and allowing users to make their own posts. It can be used on mobile devices or desktops.

Visit: www.screencorp.com.br

2. BRAND PORTAL

The Brand Portal is the official (channel / space) for this matters, containing essential information and important content. It is our “bible,” where we can find everything about STIHL’s corporate design. It has been recently updated with Adobe Experience Manager, enhancing the user experience.

Visit: www.brandportal.stihl.com

3. MEDIACENTER

MediaCenter is a content platform that replaced Mediapool, with many resources available for download in several different formats (photos, videos, illustrations, icons, and much more). Available via CRM and WebSSO. For importers to gain access, the local WebSSO administrator must authorize it.

Visit: https://mediacenter.stihl.com

4. NEWSLETTER

Available on the app and sent by e-mail every month, the newsletter provides a summary of activities conducted during the period and already shared on the app, as well as a preview of future plans — what’s coming up in terms of campaigns, new materials to promote products, etc.

Visit (library): www.screencorp.com.br

5. NEWSERVICE

E-magazine published every three months, featuring content on launches, best practices from different countries, market updates, events, and other current topics. It is sent by e-mail in Portuguese, English, and Spanish, and is also shared on the app.

Visit: https://newservicestihl.com

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Rafael Zanoni

+55 51 99234-8423

rafael.zanoni@stihl.com.br

Tags Moment

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Energizing the future

VERSATILE PRODUCTS FOR FARMS, REMOTE WORK SITES, RESCUE OPERATIONS, AND MORESTIHL

STIHL generators have entered the market to make life easier for thousands of customers worldwide.

“The GR 40, GR 60, and GR 80 models were designed to provide reliable power wherever it’s needed, ensuring that essential tasks can be completed without interruptions,” explains Product Supervisor Carlos Wey.

Farms, remote work sites, rescue operations, and many other locations will benefit from the assistance of STIHL generators.

- CONVENIENT AND ROBUST

- EASY TO USE, WITH DIGITAL DISPLAY PANEL

- RETRACTABLE CARRYING HANDLE.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Tags Product

NS 73 EN

STIHL’S PARTICIPATION IN TECHNICAL COMMITTEES IN CHILE

Post author By newservicestihl
Post date 07/11/2024
No Comments on STIHL’S PARTICIPATION IN TECHNICAL COMMITTEES IN CHILE

PRODUCT CERTIFICATION DEPARTMENT IS INVITED BY THE REGULATORY BODY RESPONSIBLE FOR STANDARDS IN THE ELECTRICITY AND FUEL SECTORS TO INTEGRATE THREE GROUPS.

The STIHL’s Product Certification department was invited by Chile’s Superintendence of Electricity and Fuels (SEC), the regulatory body responsible for overseeing standards in the electricity and fuel sectors, to participate in three technical committees. “This is the first time we have receive such an invitation, which demonstrates recognition of our efforts and the positive impact of our work in the country,” emphasizes Dr. Alexandra Janine Schuh, Product Certification Supervisor.

With this participation, STIHL will have the opportunity to contribute to the development and review of resolution projects submitted by the SEC. “We thank Emaresa for their support, which was essential in strengthening our relationship with the regulatory body and achieving such an opportunity,” adds Marcela Paim, LATAM Regulatory Affairs Analyst, who was present in the country.

THE IMPORTANCE OF PARTICIPATING IN TECHNICAL COMMITTEES

Alexandra explains that participating in technical committees is a significant milestone, as it positions STIHL as a key player in discussions that shape market regulation. “In these meetings, we have the opportunity to review, suggest modifications, and influence the formulation of regulations that will directly impact the sector and our product portfolio. This allows us not only to defend our interests but, also to ensure that the regulations are fair and technically feasible, minimizing risks and costs associated with future adjustments,” she states.

The current work in Chile addresses 26 combustion products, including chainsaws, brush cutters, and sprayers. “Our presence in the committees will be crucial to ensure that regulatory requirements take our perspectives and capabilities into account. Products like chainsaws, which already have certification, will have their resolution reviewed, while brush cutters and sprayers will require certification for the first time. STIHL’s participation will be essential to ensure that our views are considered from the beginning, helping us prepare for the new demands of the Chilean market,” highlights Alexandra.

“In these meetings, we have the opportunity to review, suggest modifications, and influence the formulation of regulations that will directly impact the sector and our product portfolio.”

Dr. Alexandra Janine Schuh, Product Certification Supervisor

AND IN YOUR COUNTRY?

You can also rely on the Certification department.

Contact the team to quickly introduce new products in compliance with the regulations of your region and the STIHL Group or to explore opportunities like this with the regulatory body in Chile.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Alexandra Janine Schuh
+55 51 35799380
alexandrajanine.schuh@stihl.com.br

Marcela Jochade Paim
+55 51 3579831
marcela.paim@stihl.com.br

Tags Market

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Products just a click

STIHL BRAZIL OFFERS A COMPLETE AND EFFICIENT PURCHASING EXPERIENCE IN PARTNERSHIP WITH THE DISTRIBUTION NETWORK.

Regardless of the channel, STIHL remains committed to excellence in all markets. STIHL’s online store was launched earlier this year in Brazil, initially in São Paulo, and is now expanding to assist more states. The new channel boosts the brand’s digital presence and increases sales opportunities for dealers, which are essential for the operation’s success.

“We are very pleased with this delivery. E-commerce represents another important step in our ongoing quest to provide the best experience for our customers. Furthermore, we are strengthening even more our relationship with the best distribution network in the country, generating additional revenue for our partner points of sale and benefits for all,” highlights Rafael Zanoni, Marketing Director.

“The entry of STIHL into e-commerce through our online store was carefully planned over more than five years. The question was never whether we should enter, but when the right moment would be.

The market is constantly evolving, just like our customers and competitors. We developed a business model that combines the best of the physical and digital worlds— allowing our points of sale to market through a platform backed by the authority of the leading brand,” adds Sven Laure, E-commerce and Marketing Systems Manager.

BRIEF EXPLANATION OF OUR BUSINESS MODEL:

STIHL’s online store is an e-commerce platform exclusive to authorized dealers, where STIHL acts as an intermediary in the sale of the brand’s products. Customer purchases are attributed to the nearest participating retailer in the backend to optimize delivery. While the entire shopping experience occurs entirely under the STIHL brand, invoicing is handled by the dealer, and orders are processed from their inventory.

This ensures that the existing B2B value flow, where dealers purchase products directly from the STIHL subsidiary, is not affected. The online platform serves as a complementary sales channel, allowing dealers to maintain their traditional purchasing processes while benefiting from the additional e commerce sales that STIHL generates on their behalf.

IT IS NOT DIRECT SALES!

STIHL does not sell directly to consumers. All transactions in the online store are intermediated by points of sale. In this model, the brand takes care of attracting customers, making sales, managing logistics, and handling customer service.

Dealers, in turn, can sell products in a practical and comfortable way, also reaching a new audience — those who prefer or shop exclusively online.