Month: September 2025

Power Anywhere

GENERATORS PLAY A VITAL ROLE IN SOCIETY TODAY.

In recent years, energy consumption has increased, driven by factors such as population growth and urbanization. In Latin America and the Caribbean, Brazil and Mexico lead the region’s total demand, while smaller countries face more infrastructure and access challenges.

In this context, power generators play a vital role, offering flexibility and practicality by ensuring a continuous supply anywhere. During the LATAM/Caribbean 2025 Convention – VISI:ON, the STIHL GR 40, GR 60, and GR 80 models were presented to participants. With high durability, they offer twice the resilience compared to other market models, providing up to a thousand hours of use.

Carlos Diego Maldonado Flores, Product Consultant, emphasizes that the equipment is suitable for both occasional and professional use, ensuring a backup power source in case of electricity supply interruptions. “Farms, remote work sites, rescue operations, and many other applications can benefit from STIHL generators. They allow essential tasks to be completed without interruptions,” he states.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Carlos Diego
Maldonado Flores

+55 51 99269-4556

carlos.flores@stihl.com.br

Tags Market

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CLICK BUZZ

STIHL BRAZIL ACHIEVES EXCELLENT PERFORMANCE WITH ITS TIKTOK PROFILE.

In the dynamic and competitive world of social media, Brazil stands out as one of the most significant markets for TikTok, with an impressive number of 105.3 million users. This ranks the country among the top three globally, only behind Indonesia and the United States.

Committed to innovation and creativity, the STIHL Brazil team sought to expand their presence on TikTok through entertainment, inspiring and connecting with an increasingly broad and diverse audience.

“One of the goals of creating STIHL Brazil’s account on the platform was to reach a younger audience (future buyers). Studies show that Generation Z uses TikTok for searches more than Google or any other platform. Additionally, we have increased the brand’s visibility through creative content, attracting new audiences and fostering new communities,” explains Taísa Sabei, Digital Marketing Analyst at STIHL Brazil.

In the first year, they managed to surpass the 140,000 follower mark, a remarkable growth that laid the foundation for an even more successful second year, culminating in 167,500 followers.

“We interact with followers and build a community on this social network. All comments on videos receive a reply or a like. We notice that people appreciate this and comment on several videos,” she highlights.

INVESTMENT AND STRATEGY

At the start of the project, about R$ 7,000 (equivalent to a thousand euros) per month were invested to promote presence on TikTok and highlight STIHL’s official account. “We also ran ads for strategic videos, but since October 2024, we decided to pause paid media to better understand the organic behavior of our followers and identify which content types perform best,” says Taísa.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Taísa Sabei

+55 51 99314-1878

taisa.sabei@stihl.com.br

Tags Best Practices

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Proven Excellence

BC 230, BT 230, FR 230, SG 230, and WP 230 offer high technology and performance.

The BC 230 (tillers), BT 230 (earth auger), FR 230 (brushcutter), SG 230 (sprayer), and WP 230 (water pump) products — belonging to the 4151 family but commercially known as the 230 line — stand out for their high technology and performance. To promote this range of equipment, STIHL Mexico shared photos and videos showing its applications.

“This line reinforces our power and excellence in the Latin American market. We needed materials to boost sales among our customers,” says Tamara Cano, Marketing Supervisor at STIHL Mexico.

The materials are available on Sharepoint for download by subsidiaries and importers in Latin America and the Caribbean. “The pieces were designed to highlight the features and benefits of each product, facilitating communication of their added value to the target audience,” explains.

Explore the resources of this line of excellence and strengthen your market presence with the visual support that underscores STIHL’s quality and innovation.

“This line reinforces our power and excellence in the Latin American market. We needed materials to boost sales among our customers,”

Tamara Cano,
Marketing Supervisor

EXAMPLES OF PHOTOS AND VIDEOS YOU WILL FIND:

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Tamara Cano

+52 8441361035

tamara.cano@stihl.com.mx

Tags Product

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One Stihl: From Many to one

Post author By newservicestihl
Post date 29/09/2025
No Comments on One Stihl: From Many to one

WHEN BUSINESS MEETS TECHNOLOGY, PROCESSES AND SYSTEMS CONNECT TO BUILD THE BEST SOLUTION FOR THE ENTIRE STIHL GROUP.

In December 2025, STIHL Brazil will transition to the innovative SAP S/4HANA platform!

This is a global project named ONE STIHL, aiming for the company to be increasingly unified worldwide.

“We are very motivated for this implementation, which will provide the standardization of our processes, making the Company increasingly unified among all its units worldwide. More than a system migration from SAP to the S/4HANA version, the initiative will take the STIHL Group to a new level in information technology,” says Tobias Diepold, Global Solutions Architecture Vice President at STIHL Group.