Author: newservicestihl

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NS 73 EN

Important communication

Take a fresh look at the communication platforms STIHL offers exclusively for you.

STIHL relies on portals and communication channels to download photos, videos, share content, check news and guidelines, providing valuable assets. Let’s review what they are?

1. APP

The app was developed in 2020 and now has over 200 users. It is currently one of the main communication channels, featuring daily news in English and Spanish, and allowing users to make their own posts. It can be used on mobile devices or desktops.

Visit: www.screencorp.com.br

2. BRAND PORTAL

The Brand Portal is the official (channel / space) for this matters, containing essential information and important content. It is our “bible,” where we can find everything about STIHL’s corporate design. It has been recently updated with Adobe Experience Manager, enhancing the user experience.

Visit: www.brandportal.stihl.com

3. MEDIACENTER

MediaCenter is a content platform that replaced Mediapool, with many resources available for download in several different formats (photos, videos, illustrations, icons, and much more). Available via CRM and WebSSO. For importers to gain access, the local WebSSO administrator must authorize it.

Visit: https://mediacenter.stihl.com

4. NEWSLETTER

Available on the app and sent by e-mail every month, the newsletter provides a summary of activities conducted during the period and already shared on the app, as well as a preview of future plans — what’s coming up in terms of campaigns, new materials to promote products, etc.

Visit (library): www.screencorp.com.br

5. NEWSERVICE

E-magazine published every three months, featuring content on launches, best practices from different countries, market updates, events, and other current topics. It is sent by e-mail in Portuguese, English, and Spanish, and is also shared on the app.

Visit: https://newservicestihl.com

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Rafael Zanoni

+55 51 99234-8423

rafael.zanoni@stihl.com.br

Categories
NS 73 EN

Energizing the future

VERSATILE PRODUCTS FOR FARMS, REMOTE WORK SITES, RESCUE OPERATIONS, AND MORESTIHL

STIHL generators have entered the market to make life easier for thousands of customers worldwide.

“The GR 40, GR 60, and GR 80 models were designed to provide reliable power wherever it’s needed, ensuring that essential tasks can be completed without interruptions,” explains Product Supervisor Carlos Wey.

Farms, remote work sites, rescue operations, and many other locations will benefit from the assistance of STIHL generators.

- CONVENIENT AND ROBUST

- EASY TO USE, WITH DIGITAL DISPLAY PANEL

- RETRACTABLE CARRYING HANDLE.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

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NS 73 EN

STIHL’S PARTICIPATION IN TECHNICAL COMMITTEES IN CHILE

PRODUCT CERTIFICATION DEPARTMENT IS INVITED BY THE REGULATORY BODY RESPONSIBLE FOR STANDARDS IN THE ELECTRICITY AND FUEL SECTORS TO INTEGRATE THREE GROUPS.

The STIHL’s Product Certification department was invited by Chile’s Superintendence of Electricity and Fuels (SEC), the regulatory body responsible for overseeing standards in the electricity and fuel sectors, to participate in three technical committees. “This is the first time we have receive such an invitation, which demonstrates recognition of our efforts and the positive impact of our work in the country,” emphasizes Dr. Alexandra Janine Schuh, Product Certification Supervisor.

With this participation, STIHL will have the opportunity to contribute to the development and review of resolution projects submitted by the SEC. “We thank Emaresa for their support, which was essential in strengthening our relationship with the regulatory body and achieving such an opportunity,” adds Marcela Paim, LATAM Regulatory Affairs Analyst, who was present in the country.

THE IMPORTANCE OF PARTICIPATING IN TECHNICAL COMMITTEES

Alexandra explains that participating in technical committees is a significant milestone, as it positions STIHL as a key player in discussions that shape market regulation. “In these meetings, we have the opportunity to review, suggest modifications, and influence the formulation of regulations that will directly impact the sector and our product portfolio. This allows us not only to defend our interests but, also to ensure that the regulations are fair and technically feasible, minimizing risks and costs associated with future adjustments,” she states.

The current work in Chile addresses 26 combustion products, including chainsaws, brush cutters, and sprayers. “Our presence in the committees will be crucial to ensure that regulatory requirements take our perspectives and capabilities into account. Products like chainsaws, which already have certification, will have their resolution reviewed, while brush cutters and sprayers will require certification for the first time. STIHL’s participation will be essential to ensure that our views are considered from the beginning, helping us prepare for the new demands of the Chilean market,” highlights Alexandra.

“In these meetings, we have the opportunity to review, suggest modifications, and influence the formulation of regulations that will directly impact the sector and our product portfolio.”

Dr. Alexandra Janine Schuh, Product Certification Supervisor

AND IN YOUR COUNTRY?

You can also rely on the Certification department.

Contact the team to quickly introduce new products in compliance with the regulations of your region and the STIHL Group or to explore opportunities like this with the regulatory body in Chile.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Alexandra Janine Schuh
+55 51 35799380
alexandrajanine.schuh@stihl.com.br

Marcela Jochade Paim
+55 51 3579831
marcela.paim@stihl.com.br

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NS 73 EN

Products just a click

STIHL BRAZIL OFFERS A COMPLETE AND EFFICIENT PURCHASING EXPERIENCE IN PARTNERSHIP WITH THE DISTRIBUTION NETWORK.

Regardless of the channel, STIHL remains committed to excellence in all markets. STIHL’s online store was launched earlier this year in Brazil, initially in São Paulo, and is now expanding to assist more states. The new channel boosts the brand’s digital presence and increases sales opportunities for dealers, which are essential for the operation’s success.

“We are very pleased with this delivery. E-commerce represents another important step in our ongoing quest to provide the best experience for our customers. Furthermore, we are strengthening even more our relationship with the best distribution network in the country, generating additional revenue for our partner points of sale and benefits for all,” highlights Rafael Zanoni, Marketing Director.

“The entry of STIHL into e-commerce through our online store was carefully planned over more than five years. The question was never whether we should enter, but when the right moment would be.

The market is constantly evolving, just like our customers and competitors. We developed a business model that combines the best of the physical and digital worlds— allowing our points of sale to market through a platform backed by the authority of the leading brand,” adds Sven Laure, E-commerce and Marketing Systems Manager.

BRIEF EXPLANATION OF OUR BUSINESS MODEL:

STIHL’s online store is an e-commerce platform exclusive to authorized dealers, where STIHL acts as an intermediary in the sale of the brand’s products. Customer purchases are attributed to the nearest participating retailer in the backend to optimize delivery. While the entire shopping experience occurs entirely under the STIHL brand, invoicing is handled by the dealer, and orders are processed from their inventory.

This ensures that the existing B2B value flow, where dealers purchase products directly from the STIHL subsidiary, is not affected. The online platform serves as a complementary sales channel, allowing dealers to maintain their traditional purchasing processes while benefiting from the additional e commerce sales that STIHL generates on their behalf.

IT IS NOT DIRECT SALES!

STIHL does not sell directly to consumers. All transactions in the online store are intermediated by points of sale. In this model, the brand takes care of attracting customers, making sales, managing logistics, and handling customer service.

Dealers, in turn, can sell products in a practical and comfortable way, also reaching a new audience — those who prefer or shop exclusively online.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Rafael Zanoni

+55 51 99234–8423

rafael.zanoni@stihl.com.br

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NS 73 EN

Come explorer the latam app

Come explore the Latam APP

DISCOVER ALL THE FEATURES OF THE EXCLUSIVE APP FOR LATIN AMERICA AND THE CARIBBEAN SUBSIDIARIES AND IMPORTERS.

Categories
NS 72 EN

A love statement

DIGITAL CAMPAIGN IN MEXICO SHOWS STIHL LOVERS, CUSTOMERS FROM DIFFERENT SEGMENTS TALKING ABOUT HOW STIHL PRODUCTS HAVE AN IMPACT ON THEIR LIVES.

There is no lack of STIHL lovers in every working segment of the brand. To tell a bit about its routine and how products have an impact on their lives, STIHL Mexico created a campaign called STIHL Lovers. The initiative is fully digital and began this year in May.

“We post new episodes every Friday on our YouTube channel and, to generate traffic for the channel, we disclose fragments of the videos and images in our social media profiles: Facebook, Instagram and TikTok, which redirect the audience,” says Tamara Cano, from the subsidiary’s marketing team.

The results are very positive (see box), generating engagement and spreading love for the brand.

PRESS PLAY AND WATCH IT:

DO YOU HAVE ANY QUESTION? CONTACT US!

Daniela Menchaca

+52 222 429 5422

daniela.menchaca@sthil.com.mx

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NS 72 EN

6 questions to Roberto Girón

GUATEMALA HAS BEEN STANDING OUT IN THE GET IN THE RHYTHM CAMPAIGN RANKING. IN THI S INTERVIEW, COMECA’S DIRECTOR, ROBERTO GIRÓN, TALKS ABOUT STIHL’S SALES PERFORMANCE IN THE COUNTRY.

WHAT IS THE REASON FOR THE GOOD PERFORMANCE IN THE GET IN THE RHYTHM SALES CAMPAIGN?

Roberto Girón – We set growth as our goal in our planning. We made several direct purchases with bigger volumes, since this is our strategy. We are also motivated to attend the nice invitation we received to participate in Rio de Janeiro’s Carnival and visit the STIHL factory in Brazil.

WHAT IS COMECA’S STRATEGY TO BE AMONG THE TRAVELLERS? ?

Roberto Girón – We are going to try to have all the products we will need. We also take into consideration that, since we started with machines such as the FS 460, it is easy to notice the consumers’ preference; they always want us to have it. That is why these brushcutters is being ordered in larger volumes.

IN YOUR OPINION, WHAT IS THE SECRET TO SELLING WELL?

Roberto Girón – Try to satisfy the final customer through the distributor channel and always have the pipeline seeking satisfaction with the products the final customer needs per season and area.

TELL US ABOUT AN UNFORGETTABLE SALE IN YOUR COUNTRY.

Roberto Girón – Last year, we grew 700% in one month with a very focused marketing action. It doesn’t happen every month, but that time all marketing resources were aligned to try to reach each final customer.

WHAT PRODUCT SELLS MORE IN GUATEMALA AND WHAT ARGUMENTS DO YOU USE?

Roberto Girón – MS 382, FS 221 and SR 420. I can tell you that, for all this machines, we must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.

WHAT ADVICE WOULD YOU GIVE OTHER STIHL IMPORTERS AND SUBSIDIARIES?

Roberto Girón – Knowledge about the market is the basis to be able to meet its demand the best possible way. If we have that knowledge, we will have truly multifaceted agents at home to fight the competition. Knowledge, strategy and action according to plan.

“We must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.”

Roberto Girón,
Director of Comeca

DO YOU HAVE ANY QUESTION? CONTACT US!

Roberto Girón

+(502) 5704 3388

roberto.giron@comeca.gt

Categories
NS 72 EN

New items in the portfolio

STATIONARY ENGINES EHC 605 S AND EHC 705 S ARE NOW PART OF STIHL’S PRODUCT MIX. APPROVED BY USERS!

Power, versatility and efficiency – there are plenty of highlights for the stationary engines EHC 605 S and EHC 705 S, which joined STIHL’s portfolio in the beginning of the year, giving rise to a new product category.

The models were introduced at an exclusive event for approximately 70 dealerships in the Northern Region of Brazil, which was also broadcast live to all points of sale in the country.

With a wide variety of applications, they are strategic to farmers, contractors, fishermen and to the construction industry, since they can be used in several different activities, such as the generation of energy, the propelling of boats, spraying and manufacturing of flour.

They come with a four-stroke petrol engine, 3.6 and 4-liter fuel tanks and 6 HP and 7 HP. Another highlight is that these engines do not lose performance under adverse conditions, remaining easy to start and keeping their reinforced safety, essential features to optimize productivity and guarantee users’ protection.

DO YOU HAVE ANY QUESTION? CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@sthil.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@sthil.com.br

Carlos Diego Maldonado Flores
+55 51 3579-8368
carlos.flores@sthil.com.br

Categories
NS 72 EN

Get it done with battery

PROFESSIONAL BATTERY CAMPAIGN HIGHLIGHTS COMPETITIVE EDGES OF AP LINE PRODUCTS WITH ONLINE AND OFFLINE PIECES.

The battery-powered line represents convenience for everyday life, regardless of the challenge. Already admired and preferred by home users, there is still plenty of growth opportunities for professional users. Reason why a new communication campaign is available for STIHL’s importers and subsidiaries in Latin America and the Caribbean, with online and offline pieces.

With the concept “Get it Done with Battery”, the main goal is to boost identification with the line and foster the desire to do the work with it. After all, professionals can fully rely on the experience, quality and performance of a brand that works with nature since 1926.

CAMPAIGN PROPOSALS

DO YOU HAVE ANY QUESTION? CONTACT US!

Rafael Zanoni

+55 51 99234-8423

rafael.zanoni@sthil.com.br

Categories
NS 72 EN

Get into this rhythm

ARE YOU SELLING WELL IN YOUR COUNTRY? WINNERS OF THE INCENTIVE CAMPAIGN WILL ENJOY CARNIVAL IN RIO DE JANEIRO AND VISIT THE STIHL BRAZIL FACTORY.
We're in the final stretch! The last few months