Author: newservicestihl

Categories
NS64 EN

Thumbstopper:
3 reasons
to begin

PLATFORM ALLOWS GREATER REACH FOR THE TARGET-PUBLIC AND SAVES TIME FOR THE MARKETING TEAMS.

Since its early implementation days, the Thumbstopper platform has been shaking things up in the STIHL social media. Convenient and easy to use, it automates postings with STIHL content, generating increased organic reach. Check out 3 highlights of the new tool.

1

MANAGEMENT OF STIHL SPECIFIC CONTENT

Connecting STIHL with Facebook pages, the platform ensures the content flows directly into your dealers’ and your social media. The content shared is segmented, creating an extremely easy to use control panel.

2

DATA SUPPLY FOR ANALYSIS

Data analysis is very important for any online movement, and Thumbstopper provides information that can help in the decision making process, contributing for the business.

3

AUTONOMY

With the tool, posts are done in a native and organic way, which boosts the engagement on the page. You can also decide what and when you want to post.

TOOL APPROVED. CHECK OUT SOME TESTIMONIES:

“Thumbstopper is an app that will most definitely establish a ‘before and after’ in social media for our dealers. It has countless benefits for content planning, since it is an easy-to-use and very user-friendly platform. It is very important for a brand to have the same voice, and that is even more relevant in social media, since it represents a meeting and exchange point with the community.”

Ninoska Barrera, Executive Graphic Designer – Emaresa, Chile

“Mexico is very proud to be the first country to launch the Thumbstopper platform to dealers, during our convention. After the event, we sent a video and a guide with guidelines. The result was incredible, more than 50 joined already in the first few weeks. It was very important to promote followup meetings via WebEx, reducing the number of questions. Now they are all really happy with the performance of this tool.”

Daniela Menchaca, Marketing Specialist – STIHL Mexico

“Here in Nicaragua, we are very pleased with the results achieved with the platform already in the first few months of its implementation. We are positive that, with Thumbstopper, we are going to grow exponentially as far as visibility together with our consumers and, thus, as well as in our sales results. For that reason and much more, with STIHL, we have the POWER TO GROW!”

Roberto Rizo, Commercial Manager – Casa McGregor, Nicaragua

DO YOU HAVE ANY QUESTIONS? CONTACT ME!

Marcela Duca Martins
55 51 99151-1334
marcela@blackhillcge.com

LAUNCHING FOR DEALERS

In the Latam app, you can find the complete training to launch the platform to dealers.

TO ACCESS CLICK ON:
 LIBRARY > SOCIAL MEDIA
> THUMBSTOPPER

Categories
NS64 EN

The family
has grown

STIHL INCREASED ITS LINE OF PRESSURE WASHERS FOR DOMESTIC USE LAUNCHING FOUR NEW PRODUCTS IN THE MARKET WITH OUTSTANDING FEATURES AND BENEFITS.

With RE 80 X, RE 80, RE 90 and RE 90 Plus, customers find the greatest combination of water flow and pressure among pressure washers in the same segment, in addition to excellent finishing and ergonomics for cleaning tasks around the house, garden furniture, stairwells, sidewalks and to wash private cars.
“From the entry level equipment to the Plus version, we rely on solutions for different applications and needs of our customers, standing out from the competition,” emphasizes Tássia Canterle, Market Specialist.

Pressure
Washer

RE 80 X

Pressure
Washer

RE 80

Pressure
Washer

RE 90

Pressure
Washer

RE 90 PLUS

ACCESSORIES TO BOOST THE STIHL pressure WASHERS

STIHL pressure washers can be equipped with different accessories, especially designed to make the users’ lives easier. The equipment’s performance enhances significantly, in addition to having more applications and usage possibilities.

COMMUNICATION MATERIAL TO BOOST NEW RELEASES

In the Latam app, you can find the new products full communication package. Use photos, videos, and other different material to advertise pressure washers in your region.

TO ACCESS CLICK ON::
LIBRARY > COMMUNICATION CONTENT
> PRODUCT PACKAGE

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Tássia Canterle
+55 51 9984-50614
tassia.canterle@stihl.com.br

Raul Kriedte
+55 51 99283-0273 raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474 paulo.serpe@stihl.com.br

Categories
NS64 EN

The STIHL Injection – Booster

ONLINE REGIONAL EVENT, HELD ON MARCH 30TH, RETRIEVED THE WORK DEVELOPED IN 2021 AND THE MAIN CHALLENGES FOR THE FUTURE.

This semester, the online regional meeting was held in a single day, but it was worth almost an entire week’s work, such was the intensity of the relevant content presented.
The Sales Director for Latin America and the Caribbean, Paul Strohm, started the presentations with a market overview, the main challenges and achievements by STIHL. “2021 was once again a year of many challenges, a lot of work, process reassessments. As in any crisis, we have the opportunity to reinvent ourselves, identify new opportunities, as well as question some practices. The result of this joint effort ensured us once again a revenue record, breaking the 5 billion Euro barrier,” he celebrated.
The day continued with the presentation from Sabine MacDonald, Marketing Manager for Latin America and the Caribbean, who showed the advances in the area and what is ahead of us. A video summarizing a bit of the work developed was shown, drawing everyone’s attention.
Carlos Wey, Service Centre Supervisor, highlighted the importance of sharing technical information.
Tássia Canterle, Market Specialist, spoke on behalf of the entire Qualification team. In addition to bringing the results from the 2021 trainings, she presented new things such as the STIHL Academy.
Susanne Baur, Sales Manager, shared a study held to measure your satisfaction with all points of contact at the Head Office in the STIHL sales process, identifying improvement opportunities and developing a plan of action.
The event also relied on the distinguished presence of Mr Joachim Burandt, Senior Vice President Sales for the STIHL Group.

BOOK IT IN YOUR AGENDA

The next online regional meeting has already a scheduled date: it will be on July 5th to 7th.

The invitations have already been sent by e-mail,
we are waiting for you there!
Now, a few participants have the floor

“I learned that we continue being innovative and creative in all fields. Perseverance is essential to keep us on top in these tough times.”

Juan Ramon Masip Diaz, from Curacao, St. Maarten and Aruba

“It was really good to see how the region and the world are doing in these uncertain times.”

Agustin Albanell, from Uruguay

“The agenda management was really good. We hope to be able to hold face-to-face events again, but thanks to the virtual environment we managed to rely on the participation of a much larger number of people.”

Cindy Gonzalez, from Costa RicaRica

“We need to stay connected, paying attention to product development advances and market trends.”

Luciano Barberis, from Chile

Categories
NS64 EN

Power
to grow

CONTINUOUS TRANSFORMATION IS WHAT DRIVES US. STIHL NEVER STOPS. WE LAUNCH NEW PRODUCTS, PROJECTS, AND HOLD EVENTS. YOU ARE INVITED TO PARTICIPATE. TOGETHER WE GROW MORE.