Category: NS64 EN

The power
of marketing

BOLIVIA PROMOTES EXCLUSIVE MARKETING EVENT FOR DEALERS

Fabiola Mendivil, Head of Marketing, says it was a success. “It was the first time we talked about marketing topics to dealers, starting from the basics – what is marketing – to more complex issues, such as what are the existing tools and how we can take advantage of them to obtain the best results. All of it aiming at motivating dealers to go beyond what they are used to and learn new ways to explore their potential,” she stated.
According to her, one of the topics addressed was visual merchandising, the importance of having a good store presentation to provide customers with a satisfactory experience. “The return of the event as a whole was really good, on that same week we received several dealers interested in improving their store environments. Since the convention, three stores have already been renovated and there’s more to come,” she celebrated.
Fabiola also noticed greater interest from dealers to go digital, creating their pages on Facebook and profiles on Google My Business. “This is a project we started working on to get most of the dealers to rely on the geolocation of their stores and for them to learn how to manage both their Facebook pages and Google My Business, and there is much interest from them to learn,” she highlighted.

“Holding this kind of meeting is very advantageous, since the market and consumer behaviour are constantly changing. That is why it is important to be ready to deal with these transformations, and through several marketing tools and activities we can achieve that.”

Fabiola Mendivil, Head of Marketing

DO YOU HAVE ANY QUESTIONS?
CONTACT ME!

Fabiola Mendivil
(+591 3) 352-2520
fmendivil@hiller.com.bo

WOULD YOU LIKE TO HOLD A SIMILAR EVENT? CONTACT ME!

Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br

Tags Best Practices

NS64 EN

Thumbstopper:
3 reasons
to begin

Post author By newservicestihl
Post date 20/06/2022
No Comments on Thumbstopper:
3 reasons
to begin

PLATFORM ALLOWS GREATER REACH FOR THE TARGET-PUBLIC AND SAVES TIME FOR THE MARKETING TEAMS.

Since its early implementation days, the Thumbstopper platform has been shaking things up in the STIHL social media. Convenient and easy to use, it automates postings with STIHL content, generating increased organic reach. Check out 3 highlights of the new tool.

1

MANAGEMENT OF STIHL SPECIFIC CONTENT

Connecting STIHL with Facebook pages, the platform ensures the content flows directly into your dealers’ and your social media. The content shared is segmented, creating an extremely easy to use control panel.

2

DATA SUPPLY FOR ANALYSIS

Data analysis is very important for any online movement, and Thumbstopper provides information that can help in the decision making process, contributing for the business.

3

AUTONOMY

With the tool, posts are done in a native and organic way, which boosts the engagement on the page. You can also decide what and when you want to post.

TOOL APPROVED. CHECK OUT SOME TESTIMONIES:

“Thumbstopper is an app that will most definitely establish a ‘before and after’ in social media for our dealers. It has countless benefits for content planning, since it is an easy-to-use and very user-friendly platform. It is very important for a brand to have the same voice, and that is even more relevant in social media, since it represents a meeting and exchange point with the community.”

Ninoska Barrera, Executive Graphic Designer – Emaresa, Chile

“Mexico is very proud to be the first country to launch the Thumbstopper platform to dealers, during our convention. After the event, we sent a video and a guide with guidelines. The result was incredible, more than 50 joined already in the first few weeks. It was very important to promote followup meetings via WebEx, reducing the number of questions. Now they are all really happy with the performance of this tool.”

Daniela Menchaca, Marketing Specialist – STIHL Mexico

“Here in Nicaragua, we are very pleased with the results achieved with the platform already in the first few months of its implementation. We are positive that, with Thumbstopper, we are going to grow exponentially as far as visibility together with our consumers and, thus, as well as in our sales results. For that reason and much more, with STIHL, we have the POWER TO GROW!”

Roberto Rizo, Commercial Manager – Casa McGregor, Nicaragua

DO YOU HAVE ANY QUESTIONS? CONTACT ME!

Marcela Duca Martins
55 51 99151-1334
marcela@blackhillcge.com

LAUNCHING FOR DEALERS

In the Latam app, you can find the complete training to launch the platform to dealers.

TO ACCESS CLICK ON:
LIBRARY > SOCIAL MEDIA
> THUMBSTOPPER

Tags Market

NS64 EN

The family
has grown

STIHL INCREASED ITS LINE OF PRESSURE WASHERS FOR DOMESTIC USE LAUNCHING FOUR NEW PRODUCTS IN THE MARKET WITH OUTSTANDING FEATURES AND BENEFITS.

With RE 80 X, RE 80, RE 90 and RE 90 Plus, customers find the greatest combination of water flow and pressure among pressure washers in the same segment, in addition to excellent finishing and ergonomics for cleaning tasks around the house, garden furniture, stairwells, sidewalks and to wash private cars.
“From the entry level equipment to the Plus version, we rely on solutions for different applications and needs of our customers, standing out from the competition,” emphasizes Tássia Canterle, Market Specialist.

Pressure
Washer

RE 80 X

Pressure
Washer

RE 80

Pressure
Washer

RE 90

Pressure
Washer

RE 90 PLUS

ACCESSORIES TO BOOST THE STIHL pressure WASHERS

STIHL pressure washers can be equipped with different accessories, especially designed to make the users’ lives easier. The equipment’s performance enhances significantly, in addition to having more applications and usage possibilities.

COMMUNICATION MATERIAL TO BOOST NEW RELEASES

In the Latam app, you can find the new products full communication package. Use photos, videos, and other different material to advertise pressure washers in your region.

TO ACCESS CLICK ON::
LIBRARY > COMMUNICATION CONTENT
> PRODUCT PACKAGE

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Tássia Canterle
+55 51 9984-50614
tassia.canterle@stihl.com.br

Raul Kriedte
+55 51 99283-0273 raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474 paulo.serpe@stihl.com.br

Tags Product

NS64 EN

The STIHL Injection – Booster

Post author By newservicestihl
Post date 20/06/2022
No Comments on The STIHL Injection – Booster

ONLINE REGIONAL EVENT, HELD ON MARCH 30TH, RETRIEVED THE WORK DEVELOPED IN 2021 AND THE MAIN CHALLENGES FOR THE FUTURE.

This semester, the online regional meeting was held in a single day, but it was worth almost an entire week’s work, such was the intensity of the relevant content presented.
The Sales Director for Latin America and the Caribbean, Paul Strohm, started the presentations with a market overview, the main challenges and achievements by STIHL. “2021 was once again a year of many challenges, a lot of work, process reassessments. As in any crisis, we have the opportunity to reinvent ourselves, identify new opportunities, as well as question some practices. The result of this joint effort ensured us once again a revenue record, breaking the 5 billion Euro barrier,” he celebrated.
The day continued with the presentation from Sabine MacDonald, Marketing Manager for Latin America and the Caribbean, who showed the advances in the area and what is ahead of us. A video summarizing a bit of the work developed was shown, drawing everyone’s attention.
Carlos Wey, Service Centre Supervisor, highlighted the importance of sharing technical information.
Tássia Canterle, Market Specialist, spoke on behalf of the entire Qualification team. In addition to bringing the results from the 2021 trainings, she presented new things such as the STIHL Academy.
Susanne Baur, Sales Manager, shared a study held to measure your satisfaction with all points of contact at the Head Office in the STIHL sales process, identifying improvement opportunities and developing a plan of action.
The event also relied on the distinguished presence of Mr Joachim Burandt, Senior Vice President Sales for the STIHL Group.

BOOK IT IN YOUR AGENDA

The next online regional meeting has already a scheduled date: it will be on July 5th to 7th.

Now, a few participants have the floor

“I learned that we continue being innovative and creative in all fields. Perseverance is essential to keep us on top in these tough times.”

Juan Ramon Masip Diaz, from Curacao, St. Maarten and Aruba

“It was really good to see how the region and the world are doing in these uncertain times.”

Agustin Albanell, from Uruguay

“The agenda management was really good. We hope to be able to hold face-to-face events again, but thanks to the virtual environment we managed to rely on the participation of a much larger number of people.”

Cindy Gonzalez, from Costa RicaRica

“We need to stay connected, paying attention to product development advances and market trends.”

Luciano Barberis, from Chile

Tags Moment

NS64 EN

Power
to grow