Category: NS66 EN

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NS66 EN

STIHL 2022 Oscar

AWARD WINNERS TELL ABOUT THEIR SUCCESSFUL PROJECTS.

The 2022 Best Practices Award, the STIHL Marketing “Oscar,” was held on October 18th, with 36 practices from 16 countries. The participants themselves voted on the initiatives that convinced them the most in the categories: Communication that stands out, Remarkable activities, and Excellence in customer excellence.

THE WINNERS WERE:

COMMUNICATION THAT
STANDS OUT:

HONDURAS STIHL TERRITORY
- HONDURAS

REMARKABLE
ACTIVITIES:

DEALER’S MARKETING CONFERENCE
- BOLIVIA

CUSTOMER excellence:

STIHL CHATBOT
- HONDURAS

CONGRATULATIONS TO ALL AWARD PARTICIPANTS
FOR YOUR incredible ideas!

You can watch the webinar recording and the presentation in the Latam APP in the Library / Best Practices / Oscar

DO YOU HAVE ANY QUESTION?
CONTACT US!

Darwin Mauricio Portillo
+504 9980-4489
dmportillo@cemcol.com

Diana Lizbeth Mejia Arriaga
+504 2559-5899
dlmejia@cemcol.com

Fabiola Mendivil
+591 3352-2520
fmendivil@hiller.com.bo

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NS66 EN

Technology to make daily life easier

STIHL evolves more and more platforms which support the training and communication strategies.

STIHL makes a wide range of solutions available aiming at facilitating and streamlining the daily lives of its importers, subsidiaries, and dealers.

MediaCenter, for instance, is a new platform that offers marketing material, like videos and pictures, for importers. Subsidiaries can have access through DAM.

To centralize and help with social media content, Thumbstopper, is also made available, which automatically replicates STIHL posts to each profile account.

In addition, STIHL Training was recently replaced by the new STIHL Academy, aiming to offer training with more exchange of knowledge, providing much more resources and increasing the qualification experience.

“It is extremely quick and simple to access the MediaCenter and it is in compliance with STIHL Academy and STIHL Service Communication (SSC), providing a uniform experience through the platforms. In addition, the interface is more visually attractive and much more modern. The gallery relies on different display options, making it easier to search for what you are looking for, and also offers a wide range of pictures on how to use the machines. We are very pleased with the change that has been made; it made everything easier both for the Marketing team and our advertising agency.”

Cindy González, from Costa Rica

“Thumbstopper makes it possible to align the communication between STIHL and its network. With posts related to the brand and its products, stores can have their pages updated on a weekly basis, increasing the engagement and contact with customers. There are more than 370 stores connected and receiving STIHL content through the tool already.”

Taísa Sabei, from Brazil

“STIHL Academy has been an extremely useful tool, easy to use and with lots of important information. It allowed us to improve our knowledge and to efficiently prepare training courses for the internal team, as well as for our dealers. In addition, the conclusion of each content fosters continuous learning, motivating us increasingly more.”

Walter Gatica, from Chile

DO YOU HAVE ANY QUESTION?
CONTACT US!

Cindy González
+57 (4) 6148081
cindy.gonzalez@farmagro.co.cr

Taísa Sabei
+55 51 3579-9705
taisa.sabei@stihl.com.br

Walter Gatica
+56 2 2460 2165
wgatica@emaresa.cl

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NS66 EN

Welcome to the portfolio

YOU REQUESTED, WE DELIVER. STIHL IS LAUNCHING THE NEW STIHL WP 300, WP 600 AND WP 900 WATER PUMP LINE TO THE PRODUCT PORTFOLIO, TO ENHANCE THE BRAND’S PERFORMANCE IN THE AGRO MARKET.

The WP 300, WP 600 and WP 900 water pumps are one of the highlights of the new product introductions in the STIHL portfolio this year. The new products carry a traditional 4-stroke engine and target the civil construction and agricultural and livestock segments.
“These machines were developed considering the following core applications: water transportation from rivers, wells, and other reservoirs for irrigation purposes or to flood farming areas”, states Tássia Canterle, STIHL Market Specialist.
 The water pumps have 2”, 3”, and 4” hoses are able to transfer between 600, 1,000 and 1,500 litters of water per minute, according to the application and model. They are equipped with powerful and robust gasoline engines, providing high performance. They are also easy to operate, maintain, and transport, besides the already worldwide well-known high quality of STIHL.
Choose the option that better suits your needs and ensure greater performance transferring water.

COMMUNICATION
MATERIAL TO SUPPORT
your launch

In the Latam app, you can find the full communication package for new products. Use pictures, videos, and more to advertise water pumps in your region.

CLICK ON: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

DO YOU HAVE ANY QUESTION?
CONTACT US!

Tássia Canterle
+55 51 9984-50614
tassia.canterle@stihl.com.br

Raul Kriedte
+55 51 99283-0273 raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474 paulo.serpe@stihl.com.br

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NS66 EN

40 years well celebrated

CELEBRATION OF FOUR DECADES OF STIHL IN EQUATOR INCLUDED DIGITAL CAMPAIGN, CONTEST, DISCOUNTS AND A BIG PARTY.

This year was even more special to STIHL in Equator. To celebrate the brand’s 40 years in the country, the Inmeq team promoted a campaign throughout the entire year. “We used social media to launch the contest ‘Tell your STIHL story,’ we offered discounts in the anniversary month, special credit options, and hosted a big party with several customized gifts for our distribution network,” says Iver Paredes, INMEQ Sales and Marketing Manager. 
The event, held on September 15th, was called “STIHL, 40 years in the middle of the world” as it took place at the monument site where the Equator line is. In addition to dealers, domestic and foreign authorities participated in the event, such as Paul Strohm, representing  the STIHL headquarter in Germany.

Monument, where the equator line is, received STIHL colours.
Celebration with dealers, domestic and foreign authorities.

“There were many years of perseverance, dedication, and hard work. We kept our commitment to continuously develop STIHL with the same passion and orange blood.”

Iver Paredes, INMEQ Sales and Marketing Manager

WATCH THE
CELEBRATION VIDEO

DO YOU HAVE ANY QUESTION?
CONTACT US!

Iver Paredes             +59 3987734231              iparedes@gn-suferreteria.com.ec

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NS66 EN

An unforgettable story