Category: NS 72 EN

Categories
NS 72 EN

A love statement

DIGITAL CAMPAIGN IN MEXICO SHOWS STIHL LOVERS, CUSTOMERS FROM DIFFERENT SEGMENTS TALKING ABOUT HOW STIHL PRODUCTS HAVE AN IMPACT ON THEIR LIVES.

There is no lack of STIHL lovers in every working segment of the brand. To tell a bit about its routine and how products have an impact on their lives, STIHL Mexico created a campaign called STIHL Lovers. The initiative is fully digital and began this year in May.

“We post new episodes every Friday on our YouTube channel and, to generate traffic for the channel, we disclose fragments of the videos and images in our social media profiles: Facebook, Instagram and TikTok, which redirect the audience,” says Tamara Cano, from the subsidiary’s marketing team.

The results are very positive (see box), generating engagement and spreading love for the brand.

PRESS PLAY AND WATCH IT:

DO YOU HAVE ANY QUESTION? CONTACT US!

Daniela Menchaca

+52 222 429 5422

daniela.menchaca@sthil.com.mx

Categories
NS 72 EN

6 questions to Roberto Girón

GUATEMALA HAS BEEN STANDING OUT IN THE GET IN THE RHYTHM CAMPAIGN RANKING. IN THI S INTERVIEW, COMECA’S DIRECTOR, ROBERTO GIRÓN, TALKS ABOUT STIHL’S SALES PERFORMANCE IN THE COUNTRY.

WHAT IS THE REASON FOR THE GOOD PERFORMANCE IN THE GET IN THE RHYTHM SALES CAMPAIGN?

Roberto Girón – We set growth as our goal in our planning. We made several direct purchases with bigger volumes, since this is our strategy. We are also motivated to attend the nice invitation we received to participate in Rio de Janeiro’s Carnival and visit the STIHL factory in Brazil.

WHAT IS COMECA’S STRATEGY TO BE AMONG THE TRAVELLERS? ?

Roberto Girón – We are going to try to have all the products we will need. We also take into consideration that, since we started with machines such as the FS 460, it is easy to notice the consumers’ preference; they always want us to have it. That is why these brushcutters is being ordered in larger volumes.

IN YOUR OPINION, WHAT IS THE SECRET TO SELLING WELL?

Roberto Girón – Try to satisfy the final customer through the distributor channel and always have the pipeline seeking satisfaction with the products the final customer needs per season and area.

TELL US ABOUT AN UNFORGETTABLE SALE IN YOUR COUNTRY.

Roberto Girón – Last year, we grew 700% in one month with a very focused marketing action. It doesn’t happen every month, but that time all marketing resources were aligned to try to reach each final customer.

WHAT PRODUCT SELLS MORE IN GUATEMALA AND WHAT ARGUMENTS DO YOU USE?

Roberto Girón – MS 382, FS 221 and SR 420. I can tell you that, for all this machines, we must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.

WHAT ADVICE WOULD YOU GIVE OTHER STIHL IMPORTERS AND SUBSIDIARIES?

Roberto Girón – Knowledge about the market is the basis to be able to meet its demand the best possible way. If we have that knowledge, we will have truly multifaceted agents at home to fight the competition. Knowledge, strategy and action according to plan.

“We must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.”

Roberto Girón,
Director of Comeca

DO YOU HAVE ANY QUESTION? CONTACT US!

Roberto Girón

+(502) 5704 3388

roberto.giron@comeca.gt

Categories
NS 72 EN

New items in the portfolio

STATIONARY ENGINES EHC 605 S AND EHC 705 S ARE NOW PART OF STIHL’S PRODUCT MIX. APPROVED BY USERS!

Power, versatility and efficiency – there are plenty of highlights for the stationary engines EHC 605 S and EHC 705 S, which joined STIHL’s portfolio in the beginning of the year, giving rise to a new product category.

The models were introduced at an exclusive event for approximately 70 dealerships in the Northern Region of Brazil, which was also broadcast live to all points of sale in the country.

With a wide variety of applications, they are strategic to farmers, contractors, fishermen and to the construction industry, since they can be used in several different activities, such as the generation of energy, the propelling of boats, spraying and manufacturing of flour.

They come with a four-stroke petrol engine, 3.6 and 4-liter fuel tanks and 6 HP and 7 HP. Another highlight is that these engines do not lose performance under adverse conditions, remaining easy to start and keeping their reinforced safety, essential features to optimize productivity and guarantee users’ protection.

DO YOU HAVE ANY QUESTION? CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@sthil.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@sthil.com.br

Carlos Diego Maldonado Flores
+55 51 3579-8368
carlos.flores@sthil.com.br

Categories
NS 72 EN

Get it done with battery

PROFESSIONAL BATTERY CAMPAIGN HIGHLIGHTS COMPETITIVE EDGES OF AP LINE PRODUCTS WITH ONLINE AND OFFLINE PIECES.

The battery-powered line represents convenience for everyday life, regardless of the challenge. Already admired and preferred by home users, there is still plenty of growth opportunities for professional users. Reason why a new communication campaign is available for STIHL’s importers and subsidiaries in Latin America and the Caribbean, with online and offline pieces.

With the concept “Get it Done with Battery”, the main goal is to boost identification with the line and foster the desire to do the work with it. After all, professionals can fully rely on the experience, quality and performance of a brand that works with nature since 1926.

CAMPAIGN PROPOSALS

DO YOU HAVE ANY QUESTION? CONTACT US!

Rafael Zanoni

+55 51 99234-8423

rafael.zanoni@sthil.com.br

Categories
NS 72 EN

Get into this rhythm

ARE YOU SELLING WELL IN YOUR COUNTRY? WINNERS OF THE INCENTIVE CAMPAIGN WILL ENJOY CARNIVAL IN RIO DE JANEIRO AND VISIT THE STIHL BRAZIL FACTORY.
We're in the final stretch! The last few months