Category: NS 74 EN

Categories
NS 74 EN

Engaging point-of-sale experience

VISUAL MERCHANDISING ATTRACTS, CAPTIVATES, AND GUIDES CUSTOMERS TOWARD PURCHASE DECISIONS. STIHL PROVIDES COMPREHENSIVE MATERIAL TO SUPPORT THIS PROCESS.

Visual merchandising is an essential tool for the success of any point of sale. It goes far beyond simply organizing products, involving the creation of a sensory and emotional experience that draws in customers, helps them navigate the space, and influences their buying decisions.

At STIHL, the entire distribution network benefits from the ShopSystem, a standard set of furniture designed to provide a clear and attractive display of the brand’s products. Alongside innovative solutions that meet high-quality standards and specialized support, an excellent product arrangement in the store is crucial — a minimum requirement for successful sales.

“We know that good ambiance and attention to standardization are factors that influence sales. That’s why STIHL offers numerous merchandising items to support the network in this process,” says Luana Silva, STIHL’s Trade Marketing Analyst.

These items include mobile and wall displays, hooks, trimmers, and many others, all available for purchase through the international supplier Polimetal.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Luana Alves da Silva

+55 51 99851-3721

luana.silva@stihl.com.br

Categories
NS 74 EN

Great gifts, great business opportunities

COMMUNICATION MATERIALS ARE AVAILABLE TO BOOST SALES OF THE GTA 26 AND SEA 20 THIS HOLIDAY SEASON.

An excellent gift idea for this period is STIHL’s battery powered line, especially the GTA 26 cordless pruner and the SEA 20 handheld vacuum. These machines are extremely compact and practical, and both use the same battery (AS system), making life even easier for customers.

GTA 26 BATTERY-POWERED CORDLESS PRUNER

Perfect for simple tasks in residential gardens. It stands out for its excellent ergonomics, easy handling, and high cutting performance.

SEA 20 HANDHELD VACUUM

Ideal for cleaning small, dry surfaces and corners with ease. Its compact design, strong suction power, and versatile accessories make it standout.

COMMUNICATION
MATERIAL
AVAILABLE

In the Latam app, you’ll find various assets for social media and points of sale to promote these products in your region.

VISIT:LIBRARY >
COMMUNICATION CONTENT
> PRODUCT PACKAGE >
HOLIDAY SEASON

¿DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Categories
NS 74 EN

Many ways to achieve more

ACCESSORIES ENHANCE THE USE OF STIHL PRODUCTS, SUCH AS THE HIGH-PRESSURE WASHER LINE.

STIHL high-pressure washers offer convenience and efficiency, winning over customers worldwide with models for all segments — from domestic to professional. But did you know it’s possible to make customers even more satisfied?

With a complete range of accessories, these machines’ performance improves significantly, expanding their use and applications.

“Our portfolio includes many accessory options that enhance the efficiency of high- pressure washers, delivering even greater cleaning results,” highlights Carlos Wey, Product Manager.

According to him, these accessories include both new launches and well-established options. All should be presented to customers, as they are not always familiar with them.

Among the highlights is the RA 110 surface cleaning device, suitable for indoor use as it prevents lateral splashes. “It protects cabinets and other areas the customer might not want to get wet. When used for cleaning walls, for instance, it eliminates the risk of small particles of cement or paint bouncing back at the user,” he explains.

Another highly appealing accessory is the telescopic lance, ideal for cleaning facades, roofs, solar panels, and vehicles such as trucks and buses. It can extend up to 4 meters, reaching areas previously inaccessible without the use of ladders, making the task safer, faster, and more practical.

Other highlights include the foam nozzle, which allows detergent to be applied in an adjustable spray, and the angular spray lance, which facilitates the use of the washer in narrow or hard-to-reach areas.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Categories
NS 74 EN

Continuous Learning

IN 2024, PROFESSIONALS FROM VARIOUS COUNTRIES SEIZED DEVELOPMENT OPPORTUNITIES.

The world is moving at a fast pace, with changes happening across economic, social, and technological spheres, increasing competition among companies. In this context, qualification becomes even more crucial to prepare professionals to tackle current challenges and optimize results.

“At STIHL, this has always been a basic premise, focusing on the development of professionals who work with the brand. People’s qualification is part of our corporate culture,” highlights Raul Kriedte, Qualification Manager.

For the past two years, through the STIHL Academy platform, opportunities to expand technical and commercial knowledge have multiplied. In 2024 alone, representatives from 27 countries across Latin America and the Caribbean participated in distance, online, and in-person training sessions.

“We are proud to provide learning programs to support the careers of our subsidiaries and importers, boosting their careers and local performance. In 2025, we will continue this momentum with more new initiatives,” says Paulo Serpe, Training Specialist for the region.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Raul Kriedte
+55 51 99283-0273
raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474
paulo.serpe@stihl.com.br

Categories
NS 74 EN

A special Message for you

THERE ARE MANY DETAILS THAT MAKE CHRISTMAS SPECIAL. BUT WHAT TRULY MAKES THIS DATE UNFORGETTABLE?