HOW ARE THE 100 YEARS OF STIHL BEING PROMOTED IN YOUR COUNTRY?
In 2026, STIHL reached the historic milestone of 100 years of operations worldwide. This achievement should—and is being—highlighted at every opportunity, whether through initiatives specifically focused on the anniversary or as part of other events and communications.
The subsidiaries in Mexico, Peru, Colombia, Brazil, and Argentina have already celebrated the centennial with activities that bring the brand closer to their audiences and recognize the relationships built with customers, dealers, employees, and partners. These initiatives include a commemorative race, a themed convention, recognition for outstanding dealers, and participation in a special promotion to choose STIHL’s biggest fan.
AND IN YOUR COUNTRY?
To support celebrations across all regions of Latin America and the Caribbean, a comprehensive communications package has been made available, including point-of-sale materials, photos, and social media ideas.
