STIHL MEXICO AND FARMAGRO COSTA RICA ARE IMPLEMENTING A NEW STORE CONCEPT WITH A MODEL SHOWROOM FOR DISPLAYING PRODUCTS.
The new STIHL 5.0 display system is a global concept designed to transform the customer experience at points of sale. It was created to provide a more organized, intuitive environment that reflects the brand’s identity, bringing customers closer to STIHL solutions and making it easier for them to choose the equipment that best meets their needs.
In Costa Rica, FarmAgro has already opened a new showroom based on the STIHL 5.0 concept, marking an important milestone for the business. Cindy González, FarmAgro’s Commercial Strategy Manager, highlighted the project’s importance to the company. “It is a tremendous source of pride, as well as a great responsibility, that STIHL has trusted FarmAgro to implement one of the first ShopSystems 5.0 in Latin America. This reflects the strength of a relationship built over decades and our commitment to representing the brand to the highest standards of quality.”
FarmAgro Managing Partner Christian Schmidt also emphasized the shared vision of continuing to lead the market through innovation and quality in customer service. “We share the same vision of quality, innovation, and closeness to the customer. When both organizations work together toward a common goal, it is possible to deliver world-class experiences.”
THE FIRST GLOBAL STORE WITH THE STIHL 5.0 SYSTEM
STIHL Mexico also has a store in its network featuring the STIHL 5.0 display system. The project was implemented at the Power Equipment Monterrey location in Monterrey, Nuevo León. It brings together a wide range of the brand’s equipment and solutions in an updated environment designed to showcase the products and make the shopping experience simpler and more complete.
“We’re at a very exciting point. We’re delighted with the project, which is already delivering excellent results,” says Tamara Cano, Marketing Manager at STIHL Mexico.
