Tag: Best Practices

Categories
NS65-EN

GLOBAL GOAL, LOCAL ACTION

BRAZIL, COLOMBIA, PARAGUAY AND COSTA RICA:
LEARN ABOUT STIHL’S MAIN SUSTAINABILITY PRACTICES.
Support to community-based and preservation projects in the Amazon
PROUD OF BEING STIHL IN THE AMAZON

The Brazilian subsidiary supports a project in partnership with Instituto Floresta Tropical (IFT) – an entity acknowledged as a reference in sustainable forest management concepts and projects in the Amazon for more than 20 years. Through IFT, the Arióca Pruanã Project has been receiving support for two years; it was implemented together with the respective Extractive Reserve of the Amazon Fund Programme of the same name, south of the Marajó Island (PA). This foundation developed, approved and implemented projects for the harvest and commercialization of wood and acai, by the local community, through a cooperative which was also developed and implemented to be administered and operated by the community itself. In addition to the donation of equipment and a speedboat to help work in the region, the company also fosters community-based and sustainable forest management.

With the arrival of STIHL Brazil, approximately 20 reservation workers have already received technical capacitation to use and maintain the tools in a safe and efficient way, and now some new opportunities are being analyzed to keep on providing support and developing the community

Subsidiary invests in smart infrastructure
SUN AND WATER IN COLOMBIA

In Colombia, the use of solar energy photovoltaic panels is already a reality. Concluded in 2021, the project makes it possible to take one step further towards energetic autonomy and self-sufficiency, in addition to reducing costs by lowering the energy consumption and also taking advantage of the roof area and geographic location of the building. In 10 years’ time, the company intends to reduce its carbon footprint by 654 tons of CO2, which is equivalent to avoid burning 349 tons of coal, planting approximately 11 hectares of forest, avoid driving 2.5 million km by car or using 74 thousand gallons of fuel.

In 2022, the unit also started the Rainwater Treatment Station. The facility in Colombia is located in Rionegro Antioquia, a city close to Medellin. This specific area has a large volume of rainfall throughout the year, so they came up with the idea to collect water from the roof to use in the factory. The entire process is supervised by technicians who control the pH and chloride levels in the water.

Fapasisa participates in the event that annually plants thousands of trees
ASUNCIÓN: THE GREENEST CITY IN IBERO AMERICA

Asuncíon, in Paraguay, was declared the greenest city in Ibero America in 2014. And STIHL is proud to be part of it. Our importer Fapasisa is a partner of the Plantaton event, which has been taking place for six years now. It relies on more than a thousand volunteers and aims at planting trees in the city to increase green areas and generate awareness to take care of the environment among citizens. Since its first edition, more than 60 thousand trees have already been planted.

Certificate received by the Ministry of the Environment and Energy
COSTA RICA oN THE CARBON ZERO MISSION

In addition to being a STIHL Group objective at a global level, decarbonisation is also Costa Rica’s goal. One of the corporate values at FarmAgro is environmental awareness, reason why there is a series of actions in the company, such as the use of solar panels; fleet vehicles fuel control; direct emission of residual water through rational use of water and ecologically correct products; a sustainable procurement program that prioritizes Carbon Neutral local companies and the recycling of paper and plastic material.

These initiatives resulted in the Carbon Neutral certification, which FarmAgro has since 2016, and in 2021 it achieved the Carbon Neutral+ award*.

*Recognition from the  Ministry of Environment and Energy of Costa Rica for contributing to the country’s carbon neutrality program.

WHAT ARE YOUR ACTIVITIES?
WHAT DO YOU DO FOR THE ENVIRONMENT AND FOR THE SOCIETY?

We will be happy to hear from you. Write to suportelatam@stihl.com.br

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Raul Kriedte – Brazil
+55 51 99283-0273
raul.kriedte@stihl.com.br

Cindy González – Costa Rica
(506) 2547-9797
cindy.gonzalez@farmagro.co.cr

Andrea Chaverra – Colombia
+57-4 614 80 81 Ext. 116
Andrea.chaverra@stihl.co

Ever Achucarro – Paraguay
+595 021 283 320
publicidad@fapasisa.com.py

Categories
NS64 EN

The power
of marketing

BOLIVIA PROMOTES EXCLUSIVE MARKETING EVENT FOR DEALERS

Fabiola Mendivil, Head of Marketing, says it was a success. “It was the first time we talked about marketing topics to dealers, starting from the basics – what is marketing – to more complex issues, such as what are the existing tools and how we can take advantage of them to obtain the best results. All of it aiming at motivating dealers to go beyond what they are used to and learn new ways to explore their potential,” she stated.
According to her, one of the topics addressed was visual merchandising, the importance of having a good store presentation to provide customers with a satisfactory experience. “The return of the event as a whole was really good, on that same week we received several dealers interested in improving their store environments. Since the convention, three stores have already been renovated and there’s more to come,” she celebrated.
Fabiola also noticed greater interest from dealers to go digital, creating their pages on Facebook and profiles on Google My Business. “This is a project we started working on to get most of the dealers to rely on the geolocation of their stores and for them to learn how to manage both their Facebook pages and Google My Business, and there is much interest from them to learn,” she highlighted.

“Holding this kind of meeting is very advantageous, since the market and consumer behaviour are constantly changing. That is why it is important to be ready to deal with these transformations, and through several marketing tools and activities we can achieve that.”

Fabiola Mendivil, Head of Marketing

DO YOU HAVE ANY QUESTIONS?
CONTACT ME!

Fabiola Mendivil
(+591 3) 352-2520
fmendivil@hiller.com.bo

WOULD YOU LIKE TO HOLD A SIMILAR EVENT? CONTACT ME!

Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br