Tag: Market

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NS 77 EN

Brandshop: new STIHL collection

BRAND ITEMS ARE DESIGNED FOR WOMEN, MEN AND CHILDREN, WITH ACCESSORIES THAT COMPLEMENT EVERY STYLE.

STIHL offers a product line that allows its fans to carry their admiration for the brand both at work and during leisure time. This is also an excellent opportunity to boost sales when serving customers.

There are several new clothing items and accessories in the STIHL Collection, all of high quality and full of versatility, providing comfort and style at every step. Among the accessories – more than 30 – are watches, caps, belts, bags and backpacks, as well as special everyday items such as mugs, bottles, suitcases, beach products and kitchen items.

DO YOU HAVE ANY QUESTIONS? GET IN TOUCH!

Silvana de Carvalho

+55 (51) 99311-4723

silvana.carvalho@stihl.com.br

Categories
NS 76 EN

Power Anywhere

GENERATORS PLAY A VITAL ROLE IN SOCIETY TODAY.

In recent years, energy consumption has increased, driven by factors such as population growth and urbanization. In Latin America and the Caribbean, Brazil and Mexico lead the region’s total demand, while smaller countries face more infrastructure and access challenges.

In this context, power generators play a vital role, offering flexibility and practicality by ensuring a continuous supply anywhere. During the LATAM/Caribbean 2025 Convention – VISI:ON, the STIHL GR 40, GR 60, and GR 80 models were presented to participants. With high durability, they offer twice the resilience compared to other market models, providing up to a thousand hours of use.

Carlos Diego Maldonado Flores, Product Consultant, emphasizes that the equipment is suitable for both occasional and professional use, ensuring a backup power source in case of electricity supply interruptions. “Farms, remote work sites, rescue operations, and many other applications can benefit from STIHL generators. They allow essential tasks to be completed without interruptions,” he states.

STIHL models presented at VISI:ON
GR 40, 60, and 80: ready to ease the lives of thousands of customers

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Carlos Diego
Maldonado Flores

+55 51 99269-4556

carlos.flores@stihl.com.br

Categories
NS 75 EN

Together We Are Stronger

THE HUB LATAM STRUCTURE ANNOUNCED IN THE FIRST SEMESTER RESULTS IN MORE FOCUS, COLLABORATION, AND DELIVERY.

The implementation of the HUB Latam is more than a structural change; it’s a journey to a promising future.

LEADERS’ VISION:

“What I value most about this model is that it allows us to be closer to people, our clients, and our teams. This closeness helps us better understand their needs, their context, and their culture, to build trust, know them, and connect with them. That’s how we manage to accelerate execution with committed teams that share a common vision and goal.”
Juan González, Senior Vice President of STIHL HUB Latam

“Collaboration among subsidiaries and importers is not a new subject. We have always seen our colleagues from other countries as a reference to improve our processes and increase our competitiveness. The HUB Latam adopts this philosophy of continuous collaboration, allowing us to evaluate and improve by incorporating different market scenarios. Let’s take this unique opportunity to be an active part of this organizational context!”
Cesar Flores, Regional Director of Products, Training, and Technical Services at HUB Latam

“The STIHL Group is focusing on regionalization and everyone should take advantage of this new scenario, working together to make the transition as smooth as possible for everyone involved. Be prepared and present ideas to improve our processes and seek more market opportunities. Together, we’ll strengthen the brand, increase market share, but above all, we’ll grow the business as a whole.”
Paul Strohm, Sales Director at STIHL Latam HUB

“The HUB Latam brings many collaboration opportunities in the region. Let us use the local people’s knowledge and experience as a force to drive the region’s growth. The regional center is a strategic advance for strengthening the STIHL brand’s presence, reinforcing marketing initiatives. Especially in our area, the new structure further facilitates the sharing of best practices, adds more services to our importers, and improves processes among subsidiaries.”
Rafael Zanoni, Marketing Director of STIHL HUB Latam

“Regionalization is a strategy to accelerate the sustainable growth of the brand in markets, adapting global standards to the particularities of each region. Our goal is to operate as a coordinated and collaborative unit, promoting the integration of logistical processes, synergy among teams, and active support for countries. The efficiency of the supply chain and distribution is fundamental to support sales growth.”
Silvana de Carvalho, Logistics Distribution Director

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Juan González
juan.arango@stihl.com.br

Cesar Flores
cesar.flores@stihl.com.mx

Paul Strohm
paul-gerhardt.strohm@stihl.de

Rafael Zanoni
rafael.zanoni@stihl.com.br

Silvana de Carvalho
silvana.carvalho@stihl.com.br

Categories
NS 74 EN

Great gifts, great business opportunities

COMMUNICATION MATERIALS ARE AVAILABLE TO BOOST SALES OF THE GTA 26 AND SEA 20 THIS HOLIDAY SEASON.

An excellent gift idea for this period is STIHL’s battery powered line, especially the GTA 26 cordless pruner and the SEA 20 handheld vacuum. These machines are extremely compact and practical, and both use the same battery (AS system), making life even easier for customers.

GTA 26 BATTERY-POWERED CORDLESS PRUNER

Perfect for simple tasks in residential gardens. It stands out for its excellent ergonomics, easy handling, and high cutting performance.

SEA 20 HANDHELD VACUUM

Ideal for cleaning small, dry surfaces and corners with ease. Its compact design, strong suction power, and versatile accessories make it standout.

COMMUNICATION
MATERIAL
AVAILABLE

In the Latam app, you’ll find various assets for social media and points of sale to promote these products in your region.

VISIT:LIBRARY >
COMMUNICATION CONTENT
> PRODUCT PACKAGE >
HOLIDAY SEASON

¿DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Categories
NS 73 EN

STIHL’S PARTICIPATION IN TECHNICAL COMMITTEES IN CHILE

PRODUCT CERTIFICATION DEPARTMENT IS INVITED BY THE REGULATORY BODY RESPONSIBLE FOR STANDARDS IN THE ELECTRICITY AND FUEL SECTORS TO INTEGRATE THREE GROUPS.

The STIHL’s Product Certification department was invited by Chile’s Superintendence of Electricity and Fuels (SEC), the regulatory body responsible for overseeing standards in the electricity and fuel sectors, to participate in three technical committees. “This is the first time we have receive such an invitation, which demonstrates recognition of our efforts and the positive impact of our work in the country,” emphasizes Dr. Alexandra Janine Schuh, Product Certification Supervisor.

With this participation, STIHL will have the opportunity to contribute to the development and review of resolution projects submitted by the SEC. “We thank Emaresa for their support, which was essential in strengthening our relationship with the regulatory body and achieving such an opportunity,” adds Marcela Paim, LATAM Regulatory Affairs Analyst, who was present in the country.

THE IMPORTANCE OF PARTICIPATING IN TECHNICAL COMMITTEES

Alexandra explains that participating in technical committees is a significant milestone, as it positions STIHL as a key player in discussions that shape market regulation. “In these meetings, we have the opportunity to review, suggest modifications, and influence the formulation of regulations that will directly impact the sector and our product portfolio. This allows us not only to defend our interests but, also to ensure that the regulations are fair and technically feasible, minimizing risks and costs associated with future adjustments,” she states.

The current work in Chile addresses 26 combustion products, including chainsaws, brush cutters, and sprayers. “Our presence in the committees will be crucial to ensure that regulatory requirements take our perspectives and capabilities into account. Products like chainsaws, which already have certification, will have their resolution reviewed, while brush cutters and sprayers will require certification for the first time. STIHL’s participation will be essential to ensure that our views are considered from the beginning, helping us prepare for the new demands of the Chilean market,” highlights Alexandra.

“In these meetings, we have the opportunity to review, suggest modifications, and influence the formulation of regulations that will directly impact the sector and our product portfolio.”

Dr. Alexandra Janine Schuh, Product Certification Supervisor

AND IN YOUR COUNTRY?

You can also rely on the Certification department.

Contact the team to quickly introduce new products in compliance with the regulations of your region and the STIHL Group or to explore opportunities like this with the regulatory body in Chile.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Alexandra Janine Schuh
+55 51 35799380
alexandrajanine.schuh@stihl.com.br

Marcela Jochade Paim
+55 51 3579831
marcela.paim@stihl.com.br

Categories
NS 72 EN

6 questions to Roberto Girón

GUATEMALA HAS BEEN STANDING OUT IN THE GET IN THE RHYTHM CAMPAIGN RANKING. IN THI S INTERVIEW, COMECA’S DIRECTOR, ROBERTO GIRÓN, TALKS ABOUT STIHL’S SALES PERFORMANCE IN THE COUNTRY.

WHAT IS THE REASON FOR THE GOOD PERFORMANCE IN THE GET IN THE RHYTHM SALES CAMPAIGN?

Roberto Girón – We set growth as our goal in our planning. We made several direct purchases with bigger volumes, since this is our strategy. We are also motivated to attend the nice invitation we received to participate in Rio de Janeiro’s Carnival and visit the STIHL factory in Brazil.

WHAT IS COMECA’S STRATEGY TO BE AMONG THE TRAVELLERS? ?

Roberto Girón – We are going to try to have all the products we will need. We also take into consideration that, since we started with machines such as the FS 460, it is easy to notice the consumers’ preference; they always want us to have it. That is why these brushcutters is being ordered in larger volumes.

IN YOUR OPINION, WHAT IS THE SECRET TO SELLING WELL?

Roberto Girón – Try to satisfy the final customer through the distributor channel and always have the pipeline seeking satisfaction with the products the final customer needs per season and area.

TELL US ABOUT AN UNFORGETTABLE SALE IN YOUR COUNTRY.

Roberto Girón – Last year, we grew 700% in one month with a very focused marketing action. It doesn’t happen every month, but that time all marketing resources were aligned to try to reach each final customer.

WHAT PRODUCT SELLS MORE IN GUATEMALA AND WHAT ARGUMENTS DO YOU USE?

Roberto Girón – MS 382, FS 221 and SR 420. I can tell you that, for all this machines, we must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.

WHAT ADVICE WOULD YOU GIVE OTHER STIHL IMPORTERS AND SUBSIDIARIES?

Roberto Girón – Knowledge about the market is the basis to be able to meet its demand the best possible way. If we have that knowledge, we will have truly multifaceted agents at home to fight the competition. Knowledge, strategy and action according to plan.

“We must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.”

Roberto Girón,
Director of Comeca

DO YOU HAVE ANY QUESTION? CONTACT US!

Roberto Girón

+(502) 5704 3388

roberto.giron@comeca.gt

Categories
NS 71 EN

Get into this rhythm!

FIRST SALES CAMPAIGN PROMOTED BY STIHL BRAZIL TO IMPORTERS AND SUBSIDIARIES IN LATIN AMERICA AND THE CARIBBEAN!

Get ready for an unforgettable experience! The campaign Get into this rhythm! is on. Our first Sales Campaign for importers and subsidiaries in Latin America and the Caribbean. To celebrate, we will award 8 guests from each group with a trip for two to our factory in Brazil, followed by a show of colours, rhythm, and joy in the Carnaval of Rio de Janeiro.

You are all invited to be part of this exciting challenge! Check the complete rules below. To take part, you have to fulfil two requirements: meet the budget and reach a minimum turnover of $520,000 between March and October 2024. The winners will be announced in November and the trip will take place in March 2025.

Together, let’s turn this campaign into a major success!

CLASSIFICATION CRITERIA

• Biggest billing of engines, in percentage points, between March and October 2024, compared to the same period of the previous year;

• Biggest billing volume of family 4147 compared to the billing of family 4119 in 2023, during the campaign;

• Biggest growth, in billing volume, of MS 382, between March and October 2024, compared to the same period in 2023.

* Valid only for orders billed up to October 31st, 2024.

“We are excited to launch STIHL Brazil’s first sales campaign for importers and subsidiaries. We want to boost sales and strengthen our presence in the market, but we also want to offer this unique experience to our customers”.

Silvana Carvalho,
Director of Distribution and Logistics

DO YOU HAVE ANY QUESTION? CONTACT US!

Export team

+55 51 3579-8118 

exportacao@stihl.com.br

Categories
NS70 EN

Plan to grow

WITH THE END OF YEAR APPROACHING, THIS IS THE IDEAL MOMENT TO LOOK BACK TO PLAN FOR THE NEXT CYCLE.

Outlining goals and objectives for 2024 can make the difference to have a great year, filled with positive results. With good planning, you not only foresee eventual hardships but you also know how to act when they appear.

CHECK OUT SOME TIPS ON HOW TO DO A GREAT JOB IN 2024:

FIELDS OF ACTION STIHL 2024

Remember the brand strategy for the next year:

MARKETING PLAN
Keep a good marketing plan.

CUSTOMERS’ JOURNEY
Understand increasingly more the customers’ journey, getting their attention and engagement.

PREPARATION FOR THE OMNICHANNEL
Establish better relationships in points of contact with customers.

FOCUS ON PERFORMANCE
Focus on media performance, building a monitoring dashboard and following metrics and KPI´s.

DIGITAL MARKETING
Improve communication, winning new customers.

COMMUNICATION CHANNELS
Promote content that adds value to the brand in the different available channels.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br

Categories
NS69 EN

SOUL GARDENER

UNDERSTANDING THE DEMANDS AND HABITS OF GARDENING LOVERS IS ESSENTIAL FOR THE BRAND’S SUCCESS IN THE SEGMENT.

Who’s the potential customer in the gardening segment? What are their needs, demands, attitudes, and purchasing habits? Unravelling these answers is crucial for the STIHL Group’s success in the present, and mainly into the future.

That is why a research with 12 thousand occasional gardeners from 10 different countries was held by the brand and presented this year during the Sales and Marketing Growth and Transformation Workshop, in July, in Brazil.

Let’s remember 5 important points of this study that classified four types of gardeners: soul, ostentatious, evasive and pragmatic.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br

Categories
NS68 EN

Satisfaction above all

THE STIHL DEALERS’ NETWORK SATISFACTION THROUGH POSITIVE EXPERIENCES IS KEY TO GUARANTEE THE BRAND’S PROMISES.

The 2022 Dealers’ Satisfaction Survey in Latin America was presented and discussed throughout the 2023 Marketing and Sales Workshop, with many reasons to celebrate.

“The numbers reached are extraordinary. Our general grade was 8.9, outperforming the previous year of 8.6 and the world’s general goal of 8.0,” highlights Patriq Paines, Sales Manager for Latin America and the Caribbean, remembering that it was the first time that Spanish speaking importers participated in the survey.

According to him, the data obtained are very important because they show the work is being effective. “We are on the right track. The distribution channel is aligned with our strategy, developing the STIHL brand very well in its locations,” he says.

TOGETHER WE CAN GO BEYOND

In the event, action plans to keep and improve the region indicators were also aligned. “Everything we have done so far will be reflected in the future, but we have to continue with the activities, always seeking excellence. Together we can go beyond.”

“What we have done so far will be reflected in the future. Let’s proceed with our constant development.”

Patriq Paines, Sales manager for
Latin America and the Caribbean

HIGHLIGHTS

STIHL products are classified as excellent and contribute to high levels of satisfaction.

The field sales team is very qualified and the cooperation with STIHL is very pleasant.

POINTS TO BE IMPROVED

The handling of complaints is particularly relevant to the satisfaction of dealers.

Support to advertising and sales, especially announcements on the radio, printed materials and in message boards.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br