Tag: Market

Categories
NS 74 EN

Great gifts, great business opportunities

COMMUNICATION MATERIALS ARE AVAILABLE TO BOOST SALES OF THE GTA 26 AND SEA 20 THIS HOLIDAY SEASON.

An excellent gift idea for this period is STIHL’s battery powered line, especially the GTA 26 cordless pruner and the SEA 20 handheld vacuum. These machines are extremely compact and practical, and both use the same battery (AS system), making life even easier for customers.

GTA 26 BATTERY-POWERED CORDLESS PRUNER

Perfect for simple tasks in residential gardens. It stands out for its excellent ergonomics, easy handling, and high cutting performance.

SEA 20 HANDHELD VACUUM

Ideal for cleaning small, dry surfaces and corners with ease. Its compact design, strong suction power, and versatile accessories make it standout.

COMMUNICATION
MATERIAL
AVAILABLE

In the Latam app, you’ll find various assets for social media and points of sale to promote these products in your region.

VISIT:LIBRARY >
COMMUNICATION CONTENT
> PRODUCT PACKAGE >
HOLIDAY SEASON

¿DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Categories
NS 73 EN

STIHL’S PARTICIPATION IN TECHNICAL COMMITTEES IN CHILE

PRODUCT CERTIFICATION DEPARTMENT IS INVITED BY THE REGULATORY BODY RESPONSIBLE FOR STANDARDS IN THE ELECTRICITY AND FUEL SECTORS TO INTEGRATE THREE GROUPS.

The STIHL’s Product Certification department was invited by Chile’s Superintendence of Electricity and Fuels (SEC), the regulatory body responsible for overseeing standards in the electricity and fuel sectors, to participate in three technical committees. “This is the first time we have receive such an invitation, which demonstrates recognition of our efforts and the positive impact of our work in the country,” emphasizes Dr. Alexandra Janine Schuh, Product Certification Supervisor.

With this participation, STIHL will have the opportunity to contribute to the development and review of resolution projects submitted by the SEC. “We thank Emaresa for their support, which was essential in strengthening our relationship with the regulatory body and achieving such an opportunity,” adds Marcela Paim, LATAM Regulatory Affairs Analyst, who was present in the country.

THE IMPORTANCE OF PARTICIPATING IN TECHNICAL COMMITTEES

Alexandra explains that participating in technical committees is a significant milestone, as it positions STIHL as a key player in discussions that shape market regulation. “In these meetings, we have the opportunity to review, suggest modifications, and influence the formulation of regulations that will directly impact the sector and our product portfolio. This allows us not only to defend our interests but, also to ensure that the regulations are fair and technically feasible, minimizing risks and costs associated with future adjustments,” she states.

The current work in Chile addresses 26 combustion products, including chainsaws, brush cutters, and sprayers. “Our presence in the committees will be crucial to ensure that regulatory requirements take our perspectives and capabilities into account. Products like chainsaws, which already have certification, will have their resolution reviewed, while brush cutters and sprayers will require certification for the first time. STIHL’s participation will be essential to ensure that our views are considered from the beginning, helping us prepare for the new demands of the Chilean market,” highlights Alexandra.

“In these meetings, we have the opportunity to review, suggest modifications, and influence the formulation of regulations that will directly impact the sector and our product portfolio.”

Dr. Alexandra Janine Schuh, Product Certification Supervisor

AND IN YOUR COUNTRY?

You can also rely on the Certification department.

Contact the team to quickly introduce new products in compliance with the regulations of your region and the STIHL Group or to explore opportunities like this with the regulatory body in Chile.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Alexandra Janine Schuh
+55 51 35799380
alexandrajanine.schuh@stihl.com.br

Marcela Jochade Paim
+55 51 3579831
marcela.paim@stihl.com.br

Categories
NS 72 EN

6 questions to Roberto Girón

GUATEMALA HAS BEEN STANDING OUT IN THE GET IN THE RHYTHM CAMPAIGN RANKING. IN THI S INTERVIEW, COMECA’S DIRECTOR, ROBERTO GIRÓN, TALKS ABOUT STIHL’S SALES PERFORMANCE IN THE COUNTRY.

WHAT IS THE REASON FOR THE GOOD PERFORMANCE IN THE GET IN THE RHYTHM SALES CAMPAIGN?

Roberto Girón – We set growth as our goal in our planning. We made several direct purchases with bigger volumes, since this is our strategy. We are also motivated to attend the nice invitation we received to participate in Rio de Janeiro’s Carnival and visit the STIHL factory in Brazil.

WHAT IS COMECA’S STRATEGY TO BE AMONG THE TRAVELLERS? ?

Roberto Girón – We are going to try to have all the products we will need. We also take into consideration that, since we started with machines such as the FS 460, it is easy to notice the consumers’ preference; they always want us to have it. That is why these brushcutters is being ordered in larger volumes.

IN YOUR OPINION, WHAT IS THE SECRET TO SELLING WELL?

Roberto Girón – Try to satisfy the final customer through the distributor channel and always have the pipeline seeking satisfaction with the products the final customer needs per season and area.

TELL US ABOUT AN UNFORGETTABLE SALE IN YOUR COUNTRY.

Roberto Girón – Last year, we grew 700% in one month with a very focused marketing action. It doesn’t happen every month, but that time all marketing resources were aligned to try to reach each final customer.

WHAT PRODUCT SELLS MORE IN GUATEMALA AND WHAT ARGUMENTS DO YOU USE?

Roberto Girón – MS 382, FS 221 and SR 420. I can tell you that, for all this machines, we must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.

WHAT ADVICE WOULD YOU GIVE OTHER STIHL IMPORTERS AND SUBSIDIARIES?

Roberto Girón – Knowledge about the market is the basis to be able to meet its demand the best possible way. If we have that knowledge, we will have truly multifaceted agents at home to fight the competition. Knowledge, strategy and action according to plan.

“We must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.”

Roberto Girón,
Director of Comeca

DO YOU HAVE ANY QUESTION? CONTACT US!

Roberto Girón

+(502) 5704 3388

roberto.giron@comeca.gt

Categories
NS 71 EN

Get into this rhythm!

FIRST SALES CAMPAIGN PROMOTED BY STIHL BRAZIL TO IMPORTERS AND SUBSIDIARIES IN LATIN AMERICA AND THE CARIBBEAN!

Get ready for an unforgettable experience! The campaign Get into this rhythm! is on. Our first Sales Campaign for importers and subsidiaries in Latin America and the Caribbean. To celebrate, we will award 8 guests from each group with a trip for two to our factory in Brazil, followed by a show of colours, rhythm, and joy in the Carnaval of Rio de Janeiro.

You are all invited to be part of this exciting challenge! Check the complete rules below. To take part, you have to fulfil two requirements: meet the budget and reach a minimum turnover of $520,000 between March and October 2024. The winners will be announced in November and the trip will take place in March 2025.

Together, let’s turn this campaign into a major success!

CLASSIFICATION CRITERIA

• Biggest billing of engines, in percentage points, between March and October 2024, compared to the same period of the previous year;

• Biggest billing volume of family 4147 compared to the billing of family 4119 in 2023, during the campaign;

• Biggest growth, in billing volume, of MS 382, between March and October 2024, compared to the same period in 2023.

* Valid only for orders billed up to October 31st, 2024.

“We are excited to launch STIHL Brazil’s first sales campaign for importers and subsidiaries. We want to boost sales and strengthen our presence in the market, but we also want to offer this unique experience to our customers”.

Silvana Carvalho,
Director of Distribution and Logistics

DO YOU HAVE ANY QUESTION? CONTACT US!

Export team

+55 51 3579-8118 

exportacao@stihl.com.br

Categories
NS70 EN

Plan to grow

WITH THE END OF YEAR APPROACHING, THIS IS THE IDEAL MOMENT TO LOOK BACK TO PLAN FOR THE NEXT CYCLE.

Outlining goals and objectives for 2024 can make the difference to have a great year, filled with positive results. With good planning, you not only foresee eventual hardships but you also know how to act when they appear.

CHECK OUT SOME TIPS ON HOW TO DO A GREAT JOB IN 2024:

FIELDS OF ACTION STIHL 2024

Remember the brand strategy for the next year:

MARKETING PLAN
Keep a good marketing plan.

CUSTOMERS’ JOURNEY
Understand increasingly more the customers’ journey, getting their attention and engagement.

PREPARATION FOR THE OMNICHANNEL
Establish better relationships in points of contact with customers.

FOCUS ON PERFORMANCE
Focus on media performance, building a monitoring dashboard and following metrics and KPI´s.

DIGITAL MARKETING
Improve communication, winning new customers.

COMMUNICATION CHANNELS
Promote content that adds value to the brand in the different available channels.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br

Categories
NS69 EN

SOUL GARDENER

UNDERSTANDING THE DEMANDS AND HABITS OF GARDENING LOVERS IS ESSENTIAL FOR THE BRAND’S SUCCESS IN THE SEGMENT.

Who’s the potential customer in the gardening segment? What are their needs, demands, attitudes, and purchasing habits? Unravelling these answers is crucial for the STIHL Group’s success in the present, and mainly into the future.

That is why a research with 12 thousand occasional gardeners from 10 different countries was held by the brand and presented this year during the Sales and Marketing Growth and Transformation Workshop, in July, in Brazil.

Let’s remember 5 important points of this study that classified four types of gardeners: soul, ostentatious, evasive and pragmatic.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br

Categories
NS68 EN

Satisfaction above all

THE STIHL DEALERS’ NETWORK SATISFACTION THROUGH POSITIVE EXPERIENCES IS KEY TO GUARANTEE THE BRAND’S PROMISES.

The 2022 Dealers’ Satisfaction Survey in Latin America was presented and discussed throughout the 2023 Marketing and Sales Workshop, with many reasons to celebrate.

“The numbers reached are extraordinary. Our general grade was 8.9, outperforming the previous year of 8.6 and the world’s general goal of 8.0,” highlights Patriq Paines, Sales Manager for Latin America and the Caribbean, remembering that it was the first time that Spanish speaking importers participated in the survey.

According to him, the data obtained are very important because they show the work is being effective. “We are on the right track. The distribution channel is aligned with our strategy, developing the STIHL brand very well in its locations,” he says.

TOGETHER WE CAN GO BEYOND

In the event, action plans to keep and improve the region indicators were also aligned. “Everything we have done so far will be reflected in the future, but we have to continue with the activities, always seeking excellence. Together we can go beyond.”

“What we have done so far will be reflected in the future. Let’s proceed with our constant development.”

Patriq Paines, Sales manager for
Latin America and the Caribbean

HIGHLIGHTS

STIHL products are classified as excellent and contribute to high levels of satisfaction.

The field sales team is very qualified and the cooperation with STIHL is very pleasant.

POINTS TO BE IMPROVED

The handling of complaints is particularly relevant to the satisfaction of dealers.

Support to advertising and sales, especially announcements on the radio, printed materials and in message boards.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br

Categories
NS67 EN

Satisfied Customers

IN PANAMA, COSTA RICA, AND EL SALVADOR THE RMS HAVE BEEN A HUGE SUCCESS!

STIHL gasoline lawn mowers are gaining customers throughout Latin America. See testimonials.

VIDEO COSTA RICA

VIDEO PANAMA

VIDEO EL SALVADOR

COMMUNICATION MATERIAL TO BOOST NEW RELEASES

In the  Latam app, you can find the full communication package for new products. Use pictures, videos, and different pieces to advertise lawn mowers in your region.

ACESSE: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br

Categories
NS66 EN

Technology to make daily life easier

STIHL evolves more and more platforms which support the training and communication strategies.

STIHL makes a wide range of solutions available aiming at facilitating and streamlining the daily lives of its importers, subsidiaries, and dealers.

MediaCenter, for instance, is a new platform that offers marketing material, like videos and pictures, for importers. Subsidiaries can have access through DAM.

To centralize and help with social media content, Thumbstopper, is also made available, which automatically replicates STIHL posts to each profile account.

In addition, STIHL Training was recently replaced by the new STIHL Academy, aiming to offer training with more exchange of knowledge, providing much more resources and increasing the qualification experience.

“It is extremely quick and simple to access the MediaCenter and it is in compliance with STIHL Academy and STIHL Service Communication (SSC), providing a uniform experience through the platforms. In addition, the interface is more visually attractive and much more modern. The gallery relies on different display options, making it easier to search for what you are looking for, and also offers a wide range of pictures on how to use the machines. We are very pleased with the change that has been made; it made everything easier both for the Marketing team and our advertising agency.”

Cindy González, from Costa Rica

“Thumbstopper makes it possible to align the communication between STIHL and its network. With posts related to the brand and its products, stores can have their pages updated on a weekly basis, increasing the engagement and contact with customers. There are more than 370 stores connected and receiving STIHL content through the tool already.”

Taísa Sabei, from Brazil

“STIHL Academy has been an extremely useful tool, easy to use and with lots of important information. It allowed us to improve our knowledge and to efficiently prepare training courses for the internal team, as well as for our dealers. In addition, the conclusion of each content fosters continuous learning, motivating us increasingly more.”

Walter Gatica, from Chile

DO YOU HAVE ANY QUESTION?
CONTACT US!

Cindy González
+57 (4) 6148081
cindy.gonzalez@farmagro.co.cr

Taísa Sabei
+55 51 3579-9705
taisa.sabei@stihl.com.br

Walter Gatica
+56 2 2460 2165
wgatica@emaresa.cl

Categories
NS65-EN

Myths and truths about sustainability

THIS WORD IS BECOMING INCREASINGLY MORE IMPORTANT WORLDWIDE. AT STIHL, IT HAS ALWAYS BEEN PART OF THE CORPORATE CULTURE AND REMAINS A CONSTANT GOAL. BUT WHAT DOES IT MEAN AND WHAT ISSUES ARE INVOLVED? GET A BETTER UNDERSTANDING OF IT FINDING OUT WHETHER THE STATEMENTS BELOW ARE TRUE OF FALSE.
WHEN WE TALK ABOUT SUSTAINABILITY WE ARE REFERRING TO THE ENVIRONMENT

MYTH – Sustainability goes beyond concerns about nature. The concept is based on three pillars: social, environmental and economic. That is, to be sustainable, a company must be financially viable, socially fair and environmentally responsible.

THE GLOBAL REPORT PRESENTS THE COMPANY’S SUSTAINABILITY PRACTICES

TRUE – The STIHL Group decided to make a specific report on sustainability for the first time this year. Published on May 31st by the Head Office, the document relied on important participation from different departments, showing some of the initiatives developed in the countries.

STIHL IS BUYING CARBON CREDITS

TRUE – The movement is aligned with the Group’s global strategy, which announced in 2020 that it is targeting climate neutrality, in order to reduce and compensate the emissions of CO2.

DIVERSITY IS NOT AT ALL RELATED TO sustainability

MYTH – Since sustainability also includes the social pillar, diversity is – at its core – related to the topic. A sustainable business, in the long-run, inevitably needs to rely on an equality and inclusion policy.

SUSTAINABILITY ACTIONS CAN BE ACHIEVED COLLECTIVELY

TRUE – Together, actions in search of a better and more sustainable society become stronger. In addition to its internal work, STIHL has partnerships with several different institutions and acts intensely in the community. #TogetherWeAreStronger