Tag: Market

Categories
NS67 EN

Satisfied Customers

IN PANAMA, COSTA RICA, AND EL SALVADOR THE RMS HAVE BEEN A HUGE SUCCESS!

STIHL gasoline lawn mowers are gaining customers throughout Latin America. See testimonials.

VIDEO COSTA RICA

VIDEO PANAMA

VIDEO EL SALVADOR

COMMUNICATION MATERIAL TO BOOST NEW RELEASES

In the  Latam app, you can find the full communication package for new products. Use pictures, videos, and different pieces to advertise lawn mowers in your region.

ACESSE: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br

Categories
NS66 EN

Technology to make daily life easier

STIHL evolves more and more platforms which support the training and communication strategies.

STIHL makes a wide range of solutions available aiming at facilitating and streamlining the daily lives of its importers, subsidiaries, and dealers.

MediaCenter, for instance, is a new platform that offers marketing material, like videos and pictures, for importers. Subsidiaries can have access through DAM.

To centralize and help with social media content, Thumbstopper, is also made available, which automatically replicates STIHL posts to each profile account.

In addition, STIHL Training was recently replaced by the new STIHL Academy, aiming to offer training with more exchange of knowledge, providing much more resources and increasing the qualification experience.

“It is extremely quick and simple to access the MediaCenter and it is in compliance with STIHL Academy and STIHL Service Communication (SSC), providing a uniform experience through the platforms. In addition, the interface is more visually attractive and much more modern. The gallery relies on different display options, making it easier to search for what you are looking for, and also offers a wide range of pictures on how to use the machines. We are very pleased with the change that has been made; it made everything easier both for the Marketing team and our advertising agency.”

Cindy González, from Costa Rica

“Thumbstopper makes it possible to align the communication between STIHL and its network. With posts related to the brand and its products, stores can have their pages updated on a weekly basis, increasing the engagement and contact with customers. There are more than 370 stores connected and receiving STIHL content through the tool already.”

Taísa Sabei, from Brazil

“STIHL Academy has been an extremely useful tool, easy to use and with lots of important information. It allowed us to improve our knowledge and to efficiently prepare training courses for the internal team, as well as for our dealers. In addition, the conclusion of each content fosters continuous learning, motivating us increasingly more.”

Walter Gatica, from Chile

DO YOU HAVE ANY QUESTION?
CONTACT US!

Cindy González
+57 (4) 6148081
cindy.gonzalez@farmagro.co.cr

Taísa Sabei
+55 51 3579-9705
taisa.sabei@stihl.com.br

Walter Gatica
+56 2 2460 2165
wgatica@emaresa.cl

Categories
NS65-EN

Myths and truths about sustainability

THIS WORD IS BECOMING INCREASINGLY MORE IMPORTANT WORLDWIDE. AT STIHL, IT HAS ALWAYS BEEN PART OF THE CORPORATE CULTURE AND REMAINS A CONSTANT GOAL. BUT WHAT DOES IT MEAN AND WHAT ISSUES ARE INVOLVED? GET A BETTER UNDERSTANDING OF IT FINDING OUT WHETHER THE STATEMENTS BELOW ARE TRUE OF FALSE.
WHEN WE TALK ABOUT SUSTAINABILITY WE ARE REFERRING TO THE ENVIRONMENT

MYTH – Sustainability goes beyond concerns about nature. The concept is based on three pillars: social, environmental and economic. That is, to be sustainable, a company must be financially viable, socially fair and environmentally responsible.

THE GLOBAL REPORT PRESENTS THE COMPANY’S SUSTAINABILITY PRACTICES

TRUE – The STIHL Group decided to make a specific report on sustainability for the first time this year. Published on May 31st by the Head Office, the document relied on important participation from different departments, showing some of the initiatives developed in the countries.

STIHL IS BUYING CARBON CREDITS

TRUE – The movement is aligned with the Group’s global strategy, which announced in 2020 that it is targeting climate neutrality, in order to reduce and compensate the emissions of CO2.

DIVERSITY IS NOT AT ALL RELATED TO sustainability

MYTH – Since sustainability also includes the social pillar, diversity is – at its core – related to the topic. A sustainable business, in the long-run, inevitably needs to rely on an equality and inclusion policy.

SUSTAINABILITY ACTIONS CAN BE ACHIEVED COLLECTIVELY

TRUE – Together, actions in search of a better and more sustainable society become stronger. In addition to its internal work, STIHL has partnerships with several different institutions and acts intensely in the community. #TogetherWeAreStronger

Categories
NS64 EN

Thumbstopper:
3 reasons
to begin

PLATFORM ALLOWS GREATER REACH FOR THE TARGET-PUBLIC AND SAVES TIME FOR THE MARKETING TEAMS.

Since its early implementation days, the Thumbstopper platform has been shaking things up in the STIHL social media. Convenient and easy to use, it automates postings with STIHL content, generating increased organic reach. Check out 3 highlights of the new tool.

1

MANAGEMENT OF STIHL SPECIFIC CONTENT

Connecting STIHL with Facebook pages, the platform ensures the content flows directly into your dealers’ and your social media. The content shared is segmented, creating an extremely easy to use control panel.

2

DATA SUPPLY FOR ANALYSIS

Data analysis is very important for any online movement, and Thumbstopper provides information that can help in the decision making process, contributing for the business.

3

AUTONOMY

With the tool, posts are done in a native and organic way, which boosts the engagement on the page. You can also decide what and when you want to post.

TOOL APPROVED. CHECK OUT SOME TESTIMONIES:

“Thumbstopper is an app that will most definitely establish a ‘before and after’ in social media for our dealers. It has countless benefits for content planning, since it is an easy-to-use and very user-friendly platform. It is very important for a brand to have the same voice, and that is even more relevant in social media, since it represents a meeting and exchange point with the community.”

Ninoska Barrera, Executive Graphic Designer – Emaresa, Chile

“Mexico is very proud to be the first country to launch the Thumbstopper platform to dealers, during our convention. After the event, we sent a video and a guide with guidelines. The result was incredible, more than 50 joined already in the first few weeks. It was very important to promote followup meetings via WebEx, reducing the number of questions. Now they are all really happy with the performance of this tool.”

Daniela Menchaca, Marketing Specialist – STIHL Mexico

“Here in Nicaragua, we are very pleased with the results achieved with the platform already in the first few months of its implementation. We are positive that, with Thumbstopper, we are going to grow exponentially as far as visibility together with our consumers and, thus, as well as in our sales results. For that reason and much more, with STIHL, we have the POWER TO GROW!”

Roberto Rizo, Commercial Manager – Casa McGregor, Nicaragua

DO YOU HAVE ANY QUESTIONS? CONTACT ME!

Marcela Duca Martins
55 51 99151-1334
marcela@blackhillcge.com

LAUNCHING FOR DEALERS

In the Latam app, you can find the complete training to launch the platform to dealers.

TO ACCESS CLICK ON:
 LIBRARY > SOCIAL MEDIA
> THUMBSTOPPER