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Myths and truths about sustainability

THIS WORD IS BECOMING INCREASINGLY MORE IMPORTANT WORLDWIDE. AT STIHL, IT HAS ALWAYS BEEN PART OF THE CORPORATE CULTURE AND REMAINS A CONSTANT GOAL. BUT WHAT DOES IT MEAN AND WHAT ISSUES ARE INVOLVED? GET A BETTER UNDERSTANDING OF IT FINDING OUT WHETHER THE STATEMENTS BELOW ARE TRUE OF FALSE.
WHEN WE TALK ABOUT SUSTAINABILITY WE ARE REFERRING TO THE ENVIRONMENT

MYTH – Sustainability goes beyond concerns about nature. The concept is based on three pillars: social, environmental and economic. That is, to be sustainable, a company must be financially viable, socially fair and environmentally responsible.

THE GLOBAL REPORT PRESENTS THE COMPANY’S SUSTAINABILITY PRACTICES

TRUE – The STIHL Group decided to make a specific report on sustainability for the first time this year. Published on May 31st by the Head Office, the document relied on important participation from different departments, showing some of the initiatives developed in the countries.

STIHL IS BUYING CARBON CREDITS

TRUE – The movement is aligned with the Group’s global strategy, which announced in 2020 that it is targeting climate neutrality, in order to reduce and compensate the emissions of CO2.

DIVERSITY IS NOT AT ALL RELATED TO sustainability

MYTH – Since sustainability also includes the social pillar, diversity is – at its core – related to the topic. A sustainable business, in the long-run, inevitably needs to rely on an equality and inclusion policy.

SUSTAINABILITY ACTIONS CAN BE ACHIEVED COLLECTIVELY

TRUE – Together, actions in search of a better and more sustainable society become stronger. In addition to its internal work, STIHL has partnerships with several different institutions and acts intensely in the community. #TogetherWeAreStronger

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Thumbstopper:
3 reasons
to begin

PLATFORM ALLOWS GREATER REACH FOR THE TARGET-PUBLIC AND SAVES TIME FOR THE MARKETING TEAMS.

Since its early implementation days, the Thumbstopper platform has been shaking things up in the STIHL social media. Convenient and easy to use, it automates postings with STIHL content, generating increased organic reach. Check out 3 highlights of the new tool.

1

MANAGEMENT OF STIHL SPECIFIC CONTENT

Connecting STIHL with Facebook pages, the platform ensures the content flows directly into your dealers’ and your social media. The content shared is segmented, creating an extremely easy to use control panel.

2

DATA SUPPLY FOR ANALYSIS

Data analysis is very important for any online movement, and Thumbstopper provides information that can help in the decision making process, contributing for the business.

3

AUTONOMY

With the tool, posts are done in a native and organic way, which boosts the engagement on the page. You can also decide what and when you want to post.

TOOL APPROVED. CHECK OUT SOME TESTIMONIES:

“Thumbstopper is an app that will most definitely establish a ‘before and after’ in social media for our dealers. It has countless benefits for content planning, since it is an easy-to-use and very user-friendly platform. It is very important for a brand to have the same voice, and that is even more relevant in social media, since it represents a meeting and exchange point with the community.”

Ninoska Barrera, Executive Graphic Designer – Emaresa, Chile

“Mexico is very proud to be the first country to launch the Thumbstopper platform to dealers, during our convention. After the event, we sent a video and a guide with guidelines. The result was incredible, more than 50 joined already in the first few weeks. It was very important to promote followup meetings via WebEx, reducing the number of questions. Now they are all really happy with the performance of this tool.”

Daniela Menchaca, Marketing Specialist – STIHL Mexico

“Here in Nicaragua, we are very pleased with the results achieved with the platform already in the first few months of its implementation. We are positive that, with Thumbstopper, we are going to grow exponentially as far as visibility together with our consumers and, thus, as well as in our sales results. For that reason and much more, with STIHL, we have the POWER TO GROW!”

Roberto Rizo, Commercial Manager – Casa McGregor, Nicaragua

DO YOU HAVE ANY QUESTIONS? CONTACT ME!

Marcela Duca Martins
55 51 99151-1334
marcela@blackhillcge.com

LAUNCHING FOR DEALERS

In the Latam app, you can find the complete training to launch the platform to dealers.

TO ACCESS CLICK ON:
LIBRARY > SOCIAL MEDIA
> THUMBSTOPPER