Tag: Moment

Categories
NS 74 EN

Continuous Learning

IN 2024, PROFESSIONALS FROM VARIOUS COUNTRIES SEIZED DEVELOPMENT OPPORTUNITIES.

The world is moving at a fast pace, with changes happening across economic, social, and technological spheres, increasing competition among companies. In this context, qualification becomes even more crucial to prepare professionals to tackle current challenges and optimize results.

“At STIHL, this has always been a basic premise, focusing on the development of professionals who work with the brand. People’s qualification is part of our corporate culture,” highlights Raul Kriedte, Qualification Manager.

For the past two years, through the STIHL Academy platform, opportunities to expand technical and commercial knowledge have multiplied. In 2024 alone, representatives from 27 countries across Latin America and the Caribbean participated in distance, online, and in-person training sessions.

“We are proud to provide learning programs to support the careers of our subsidiaries and importers, boosting their careers and local performance. In 2025, we will continue this momentum with more new initiatives,” says Paulo Serpe, Training Specialist for the region.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Raul Kriedte
+55 51 99283-0273
raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474
paulo.serpe@stihl.com.br

Categories
NS 73 EN

Important communication

Take a fresh look at the communication platforms STIHL offers exclusively for you.

STIHL relies on portals and communication channels to download photos, videos, share content, check news and guidelines, providing valuable assets. Let’s review what they are?

1. APP

The app was developed in 2020 and now has over 200 users. It is currently one of the main communication channels, featuring daily news in English and Spanish, and allowing users to make their own posts. It can be used on mobile devices or desktops.

Visit: www.screencorp.com.br

2. BRAND PORTAL

The Brand Portal is the official (channel / space) for this matters, containing essential information and important content. It is our “bible,” where we can find everything about STIHL’s corporate design. It has been recently updated with Adobe Experience Manager, enhancing the user experience.

Visit: www.brandportal.stihl.com

3. MEDIACENTER

MediaCenter is a content platform that replaced Mediapool, with many resources available for download in several different formats (photos, videos, illustrations, icons, and much more). Available via CRM and WebSSO. For importers to gain access, the local WebSSO administrator must authorize it.

Visit: https://mediacenter.stihl.com

4. NEWSLETTER

Available on the app and sent by e-mail every month, the newsletter provides a summary of activities conducted during the period and already shared on the app, as well as a preview of future plans — what’s coming up in terms of campaigns, new materials to promote products, etc.

Visit (library): www.screencorp.com.br

5. NEWSERVICE

E-magazine published every three months, featuring content on launches, best practices from different countries, market updates, events, and other current topics. It is sent by e-mail in Portuguese, English, and Spanish, and is also shared on the app.

Visit: https://newservicestihl.com

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Rafael Zanoni

+55 51 99234-8423

rafael.zanoni@stihl.com.br

Categories
NS 72 EN

Get it done with battery

PROFESSIONAL BATTERY CAMPAIGN HIGHLIGHTS COMPETITIVE EDGES OF AP LINE PRODUCTS WITH ONLINE AND OFFLINE PIECES.

The battery-powered line represents convenience for everyday life, regardless of the challenge. Already admired and preferred by home users, there is still plenty of growth opportunities for professional users. Reason why a new communication campaign is available for STIHL’s importers and subsidiaries in Latin America and the Caribbean, with online and offline pieces.

With the concept “Get it Done with Battery”, the main goal is to boost identification with the line and foster the desire to do the work with it. After all, professionals can fully rely on the experience, quality and performance of a brand that works with nature since 1926.

CAMPAIGN PROPOSALS

DO YOU HAVE ANY QUESTION? CONTACT US!

Rafael Zanoni

+55 51 99234-8423

rafael.zanoni@sthil.com.br

Categories
NS 71 EN

Products certification: our team is available to you

WOULD YOU LIKE TO SWIFTLY INTRODUCE NEW PRODUCTS IN COMPLIANCE WITH THE STIHL GROUP AND YOUR COUNTRY’S LOCAL REGULATIONS? YOU CAN RELY ON THE CERTIFICATION AREA.

 The Products Certification department, together with the Innovation, Development and Research Centre, located at the STIHL Brazil factory, represents the STIHL Group in regulatory affairs in Latin America and the Caribbean. The aim is to innovate with the swift introduction of new products, in compliance with the Group and local regulations.  

Marcela Paim, Analyst of Regulatory Affairs – LATAM, and Dra. Alexandra Schuh, Supervisor of Product Compliance, work with all products in the STIHL portfolio that demand product compliance to be imported or commercialized.

THEIR MAIN ACTIVITIES INCLUDE:

• Support to countries with the necessary documentation to comply with regulations and legislation, whether it is product manuals, technical specifications, wiring diagrams, certificates or test reports;

• Direct contact with subsidiaries and importers for certification issues, product regulation, analysis of new laws and necessary product compliance;

• Direct line with the head office in Germany for regular updates on compliance issues in different markets;

• Monitoring of new regulations and laws in the World Trade Organization;

• Management and assistance in factory audits;

• Study of regulatory standards and opportunities through technical committees in standardization agencies;

• Lobby in association and chambers of the sector.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Alexandra Janine Schuh
+55 51 35799380
alexandrajanine.schuh@stihl.com.br

Marcela Jochade Paim
+55 51 35798310
marcela.paim@stihl.com.br

Categories
NS70 EN

50 years well celebrated

THE 50TH ANNIVERSARY OF STIHL PRODUCTION IN BRAZIL WAS CELEBRATED THROUGHOUT 2023, WITH LOTS OF SPECIAL ACTIONS.

WHERE DOES YOUR STRENGTH COME FROM?

The manifest-video, released on January 11th, anniversary date of STIHL in Brazil, was the big driver of the 50 years campaign. The tagline “The strength to develop stories” was used in all brand communications in the country.

50 TIPS

Tips on the STIHL universe were also published in the Instagram profile @stihloficial. The objective was to enforce the brand’s purpose “To make people’s lives easier in nature” with recommendations on the use of products and accessories, in addition to curiosities and suggestions.

INTERVIEW MR HANS PETER STIHL

Mr Hans Peter Stihl, son of the brand’s founder, gave an exclusive interview on the beginning of the production in Brazil. You can watch it on video in English.

WEBSERIES

The webseries “Ideas that Flourish in the Amazon” portrayed the work of the program Community Forests, performed by the Tropical Forest Institute (IFT) with the support of STIHL, at the Arióca Pruanã Extractive Reserve. In 5 episodes, the content broadcast on the brand’s YouTube channel showed how sustainable handling can generate income while protecting the forest at the same time.

NOSTALGIA POSTS

It feels so good to remember striking moments, isn’t that right? A series with curiosities and memories was published in the Instagram profile @stihloficial. In addition to bringing aspects of the brand, it also listed historical facts that took place over this time in the country.

STORIES IN VIDEOS

In addition to the traditional stories of end customers, which are told on the brand’s YouTube channel, other audiences also told their trajectories this year, such as resellers, participants of social projects and collaborators.

50 YEARS SPECIAL COLLECTION

Exclusive items were produced to highlight the 50th anniversary of the brand in Brazil, becoming a success in fairs and stores countrywide.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br

Categories
NS69 EN

HIGH PRIORITY

THE RAPIDLY GROWING BATTERY LINE IS INCREASINGLY MORE IMPORTANT WITHIN THE GROUP.

One of the greatest highlights among all presentations of the Sales and Marketing Growth and Transformation Workshop, held in July in Brazil, was unquestionably the presentation from Mr Joachim Burandt, Senior Vice-President of Sales for the STIHL Group. He presented the Company’s “battery first” strategy. A significant growth in the battery line has already been identified in large portions of global markets in comparison to motor units, especially in North America, Europe, and Oceania. As of 2027, we expect even greater advances. “The technology changes, our new competitive environment, customers’ expectations, the digital transformation in the way we work and interact are constant challenges of the last few years. But we are confident that, with the level of experience and ambition of STIHL’s personnel, whether in the markets or in the Head Office, and with all the measures taken and planned, we are going to proceed in our successful journey,” he stated.

PROFESSIONAL VS CONSUMER

STIHL seeks to broaden the market of the battery line both in the professional segment and with consumers in general. However, the professional segment is a priority. To do so, its strategy is to increase the range of products in the AP system, focusing more on the sales teams and dealerships, among other initiatives. The main objective is to win new customers and keep the petrol line consumers during this change.

SHARE OF BATTERY UNITS IN TOTAL ENGINE UNITS
Q1 2023 / Q1 2022

Battery line is already established in Europe, North America and Oceania

DO YOU HAVE ANY QUESTION?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br

Categories
NS68 EN

Together we are stronger

THE MARKETING AND SALES WORKSHOP, HELD IN JULY, HIGHLIGHTED THE MAIN CHALLENGES FOR THE FUTURE. STIHL IS GROWTH AND TRANSFORMATION!

This year, the Marketing and Sales Workshop was a face-to-face event, gathering all participants in Bahia, Brazil, over the course of three dynamic days, attendees were immersed in a wealth of insightful content and collaborative synergy.

The Sales Director for Latin America and the Caribbean, Paul Strohm, opened the presentations with a market overview, an evaluation of 2022, and perspectives for the future. “We know the challenges ahead of us when faced with this scenario of many changes, but with our team of importers and subsidiaries in Latin America and the Caribbean we know we are still going much further,” he stated.

The first day also relied on the illustrious presence of Mr. Joachim Burandt, Senior Vice President of Sales of the STIHL Group, that, among other themes, shared the “Batteries first” strategy.

Straight from the Head Office, Lars Bergmann, Global Director of Support and Training of the STIHL Group, was another highlight.

Patriq Paines, Sales Manager for Latin America and the Caribbean, Sabine MacDonald, Marketing Manager for Latin America and the Caribbean, Carlos Wey, Product Manager, Carlos Diego Maldonado, Product Consultant, and Raul Kriedte, Manager of Qualification and Socio-Environmental Projects, wrapped up the program with their presentations and important discussions.

The feedback from the audience of the event was exceptional. In the satisfaction survey, the general average grade was 9.3, considering the range of satisfaction levels from 1 (did not like it) to 10 (exceeded my expectations). Congratulations to you all for another great achievement. STIHL is growth and transformation!

COMMENTS
RECEIVED IN THE SURVEY

“WE NEED TO HOLD THIS TYPE OF EVENT MORE OFTEN”.

“IT’S VERY GOOD TO LEARN ABOUT THE COUNTRIES’ BEST PRACTICES.”

“WE WANT MORE MARKETING TRENDS.”

“WE HAVE TO INTEGRATE DIGITALIZATION THEMES MORE.”

“LET’S SHARE CASES OF SUCCESS OF BATTERY PRODUCTS FROM DIFFERENT MARKETS WHICH ARE SIMILAR TO OURS.”

PRESS PLAY

Patriq Paines, Sales Manager, and Paulo Serpe, Market Specialist, left a message about the event

Eyes and ears focused on the speeches
Sabine MacDonald presented 10 Marketing Advices
Mr. Joachim Burandt was an illustrious presence representing the Head Office
Introduction of new products: highly expected moment
Oscar delivery: learning about the best practices in the region
Categories
NS67 EN

Showing our strength

THE YEAR OF 2022 ONCE AGAIN SHOWED ADVANCES IN THE AREAS OF QUALIFICATION, TECHNICAL SERVICE, SALES, AND MARKETING IN LATIN AMERICA AND THE CARIBBEAN.

There is much to say about 2022. The year was marked by the post-pandemic resumption and lots of work. The areas of Service Centre, Qualification, Sales, and Marketing worked tirelessly offering new and better services to importers and subsidiaries in Latin America and the Caribbean.

Let’s remember six great moments with pictures.

Service Centre team’s technical visit to Peru: the first one after lockdown. The event gathered approximately 100 people over two days. Each shift targeted one point of sale and its customers. The objective was to put high-power chainsaws back in evidence and get customers in touch with the different technologies of STIHL machines

Academy: one of the great legacies of the year in the area of qualification. More than 30 trainings were held in the platform in 2022, reaching more than 1,100 people in Bolivia, Equator, El Salvador, Chile, Honduras, Guatemala, Costa Rica, Panama, Paraguay and Uruguay

Oscar best practices: second edition mobilized even more participants. 36 good practices from 16 countries were entered

Many new releases were relevant to the market, like tillers MH 610 and MH 710 and the new water pumps WP 300, WP 600 and WP 900

ThumbStopper: the social media platform made the marketing teams’ life easier. The year ended with 13 active countries, organically reaching almost 3 million people and having approximately 600 dealers connected

Train the trainer: technical training held in August, in Colombia, relied on the participation of 12 Spanish speaking countries

ns67-momentos-icone

Congratulations to the teams of all countries that dedicated themselves to make it happen the best possible way. May the next few months bring us even more achievements to celebrate!

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br

Raul Kriedte
+55 51 99283-0273
raul.kriedte@stihl.com.br

Fernando Bergmann
+55 51 99799-9931
fernando.bergmann@stihl.com.br

Paul Strohm
+ 49 1515 803-2512
paul-gerhardt.strohm@stihl.de

Categories
NS66 EN

40 years well celebrated

CELEBRATION OF FOUR DECADES OF STIHL IN EQUATOR INCLUDED DIGITAL CAMPAIGN, CONTEST, DISCOUNTS AND A BIG PARTY.

This year was even more special to STIHL in Equator. To celebrate the brand’s 40 years in the country, the Inmeq team promoted a campaign throughout the entire year. “We used social media to launch the contest ‘Tell your STIHL story,’ we offered discounts in the anniversary month, special credit options, and hosted a big party with several customized gifts for our distribution network,” says Iver Paredes, INMEQ Sales and Marketing Manager. 
The event, held on September 15th, was called “STIHL, 40 years in the middle of the world” as it took place at the monument site where the Equator line is. In addition to dealers, domestic and foreign authorities participated in the event, such as Paul Strohm, representing  the STIHL headquarter in Germany.

Monument, where the equator line is, received STIHL colours.
Celebration with dealers, domestic and foreign authorities.

“There were many years of perseverance, dedication, and hard work. We kept our commitment to continuously develop STIHL with the same passion and orange blood.”

Iver Paredes, INMEQ Sales and Marketing Manager

WATCH THE
CELEBRATION VIDEO

DO YOU HAVE ANY QUESTION?
CONTACT US!

Iver Paredes             +59 3987734231              iparedes@gn-suferreteria.com.ec

Categories
NS65-EN

Sustainability is a marathon

In an interview, Dr. Michael Prochaska, STIHL AG Executive Board member for Human Resources and Legal Affairs, and Martin Schwarz, STIHL AG Executive Board member for Manufacturing and Materials, discuss sustainability at STIHL and why persistence is essential to achieving real change.

STIHL RECENTLY APPOINTED A SUSTAINABILITY OFFICER TO COORDINATE EVERYTHING RELATED TO SUSTAINABILITY. WHAT INSPIRED THIS MOVE?

DR. PROCHASKA. Nature and the environment are two things STIHL is inexorably linked to. We have already done quite a lot at STIHL to advance sustainability, but the activities were not sufficiently coordinated within the STIHL Group and the Executive Board. So we wanted to tie up the loose ends and give everything a strategic direction. That also means deciding the areas we want to emphasize and specifying activities that we will no longer promote or encourage going forward.

SCHWARZ. We, our customers, our employees, and society keep raising the bar – and rightfully so. The current pandemic has also demonstrated to us how important sustainable and resilient supply chains are in every aspect.

WHAT DO YOU AIM TO ACHIEVE THROUGH THE NEW SUSTAINABILITY STRATEGY?

DR. PROCHASKA. We have defined three strategic focal areas – ecosystems, circularity, and care – in which we have set ourselves ambitious targets for the time between now and 2030. Our goal in doing so is to become climate-neutral, more resource-efficient, and fairer. Through it all, we are focused on striking a balance between the three Ps: people, planet, and profit.

SCHWARZ. We will continue to incorporate, evaluate, and prioritize new topics in addition to the projects already in place. The sustainability strategy is a source of orientation and guidance in this regard. This way, we will go beyond merely enhancing our products and processes, and help the whole of STIHL advance while strengthening our ability to compete.

WHAT CHALLENGES DO YOU SEE WHEN IT COMES TO IMPLEMENTING THE SUSTAINABILITY STRATEGY?

SCHWARZ. Sustainability relates to all processes and products, as well as the organization as a whole. We want “real” sustainability. That means we will anchor sustainable criteria in all decision-making processes. We will incorporate sustainability aspects even more strongly into everything we do going forward, whether it’s buying new equipment, expanding buildings, awarding new contracts to suppliers, or developing new products. Doing so will cost money, of course, but it will pay off in the long term. Increasing energy efficiency, for example, initially means an expense. But apart from just reducing carbon emissions, it also helps us save on energy-¬related costs in the long run.

DR. PROCHASKA. We also want to kick off a cultural transformation within the Group and succeed in getting the people at STIHL excited about sustainability. To do so, we need role models. Those of us on the Executive Board need to embody a new spirit, as does everyone else in senior management. Sustainability is a marathon, not a sprint. We must not rest on our laurels. Instead, we need to keep learning as we go and keep setting ourselves new goals.

THE STRATEGY HAS BEEN DEFINED. WHAT’S NEXT?

SCHWARZ. We will continue the consistent and systematic implementation of our current projects on climate neutrality, sustainable supply chains, and protecting biodiversity. By 2023, we plan to have specific targets for the international STIHL production and sales companies in place.

DR. PROCHASKA. We are taking a step-by-step approach to implementation. Our sustainability strategy helps prevent us from getting bogged down in the process. The task for everyone is to be transparent and to communicate our sustainability targets, both inside and outside the STIHL Group. STIHL is a family-owned business that thinks in terms of generations rather than quarters. Sustainability is already in our DNA. That foresight and vision is what guides our actions.

“Sustainability is a marathon, not a sprint. We must not rest on our laurels.”.

Dr. Michael Prochaska, Executive Board member for Human Resources and Legal Affairs

“We want ‘real’ sustainability. That means we will anchor sustainable criteria in all decision-making processes.”.

Martin Schwarz, Executive Board member for Manufacturing and Materials