Tag: Moment

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NS 77 EN

Congrats, Argentina and Peru

STIHL ARGENTINA AND STIHL PERU SUBSIDIARIES CELEBRATED 25 YEARS AND 5 YEARS, RESPECTIVELY, IN 2025.

Celebrating important corporate milestones is a strategic opportunity to recognize achievements, value people, and drive the future forward. That’s exactly what STIHL Argentina and STIHL Peru did when completing 25 and 5 years of operations, respectively, in the second half of 2025.

Under the motto “A new perspective to drive growth together,” STIHL Argentina brought together its dealer network to reaffirm its commitment to innovation and joint development. The event featured the presence of key figures from the company at global and regional levels, such as Dr. Nikolas Stihl, President of the Supervisory Board and STIHL shareholder; Dr. Rüdiger Stihl, Member of the Supervisory Board and STIHL shareholder; and Michael Traub, President of the Executive Board of STIHL.

Additionally, it featured the participation of LATAM HUB leaders: Cláudio Guenther, President of STIHL Brazil and LATAM HUB, and Juan Alejandro González Arango, Senior Vice President of Marketing and Sales LATAM.

STIHL Peru celebrated its 5 years with a special awards ceremony recognizing the work of its authorized dealers. With varied categories, including some voted on by the dealers themselves, the celebration highlighted achievements that reinforce the importance of continuing to work collaboratively, showcasing the commitment, dedication, and accomplishments of the entire network.

STIHL Peru celebrated its 5 years with a special awards ceremony recognizing the work of its dealers.

DO YOU HAVE ANY QUESTIONS? GET IN TOUCH!

Lucciano Lescano

Luis Macri

+51 938 373 021

+54 11 7078 0840

lucciano.lescano@stihl.pe

luis.macri@stihl.com.ar

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NS 76 EN

One Stihl: From Many to one

WHEN BUSINESS MEETS TECHNOLOGY, PROCESSES AND SYSTEMS CONNECT TO BUILD THE BEST SOLUTION FOR THE ENTIRE STIHL GROUP.

In December 2025, STIHL Brazil will transition to the innovative SAP S/4HANA platform!

This is a global project named ONE STIHL, aiming for the company to be increasingly unified worldwide.

“We are very motivated for this implementation, which will provide the standardization of our processes, making the Company increasingly unified among all its units worldwide. More than a system migration from SAP to the S/4HANA version, the initiative will take the STIHL Group to a new level in information technology,” says Tobias Diepold, Global Solutions Architecture Vice President at STIHL Group.

Romário Britto, Vice President of Marketing and Sales, Tobias Diepold, Global Solutions Architecture Vice President and Ricardo Nizoli, IT Director

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Rafael Zanoni

+55 51 99234–8423

rafael.zanoni@stihl.com.br

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NS 75 EN

Celebrations Around the World

THIS YEAR, STIHL IS CELEBRATING IMPORTANT MILESTONES OF ITS OPERATION WORLDWIDE THROUGH IMPORTERS AND ONE OF ITS SUBSIDIARIES.

GUATEMALA – 50 YEARS

“We have closely followed the brand’s trajectory and have constantly aimed to learn the best practices and knowledge gained in our training and negotiations. We are grateful to STIHL for its willingness to share its experience and for enabling our mutual growth. There is truly orange blood running through our veins.”
Roberto Girón, Director of Comeca

COSTA RICA – 50 YEARS

“STIHL is synonymous with quality, heritage, service, support, solutions, loyalty, strength, innovation, and progress. We see it every time we are in the field, when we walk in our uniform and are recognized. When we travel in  vehicles with the STIHL brand and hear a customer’s greeting. In every technical delivery, in every consultation, in every connection we have with nature, there is no other brand like STIHL.”
Christian Schmidt, Director of FarmAgro

HONDURAS – 45 YEARS

“Cemcol has been building numerous stories based on hard work and dedication. We believe that part of the success of STIHL’s 45 years in Honduras lies mainly in our distributor network, which has been a fundamental part of our success over the years, thanks to their effort, dedication, and commitment.”
Suyapa Corrales, Marketing Manager of Cemcol

MEXICO – 30 YEARS

“We celebrate three decades of commitment, growth, and teamwork with an unforgettable gala dinner at the Ex-Hacienda de Chautla, in Puebla. The night was marked by a vibrant atmosphere of celebration, engaging music, and moments of gratitude, recalling the great achievements over the years and reinforcing the energy for upcoming challenges and conquests.”
Tamara Cano, Marketing Supervisor of STIHL Mexico

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Cindy González
(506) 2547-9797
cindy.gonzalez@farmagro.co.cr

Suyapa Corrales
+504 2559-5899
smcorrales@cemcol.com

Roberto Girón
(502) 2200-3500
Roberto.giron@comeca.com.gt

Tamara Cano
+52 8441361035
tamara.cano@stihl.com.mx

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NS 74 EN

Continuous Learning

IN 2024, PROFESSIONALS FROM VARIOUS COUNTRIES SEIZED DEVELOPMENT OPPORTUNITIES.

The world is moving at a fast pace, with changes happening across economic, social, and technological spheres, increasing competition among companies. In this context, qualification becomes even more crucial to prepare professionals to tackle current challenges and optimize results.

“At STIHL, this has always been a basic premise, focusing on the development of professionals who work with the brand. People’s qualification is part of our corporate culture,” highlights Raul Kriedte, Qualification Manager.

For the past two years, through the STIHL Academy platform, opportunities to expand technical and commercial knowledge have multiplied. In 2024 alone, representatives from 27 countries across Latin America and the Caribbean participated in distance, online, and in-person training sessions.

“We are proud to provide learning programs to support the careers of our subsidiaries and importers, boosting their careers and local performance. In 2025, we will continue this momentum with more new initiatives,” says Paulo Serpe, Training Specialist for the region.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Raul Kriedte
+55 51 99283-0273
raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474
paulo.serpe@stihl.com.br

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NS 73 EN

Important communication

Take a fresh look at the communication platforms STIHL offers exclusively for you.

STIHL relies on portals and communication channels to download photos, videos, share content, check news and guidelines, providing valuable assets. Let’s review what they are?

1. APP

The app was developed in 2020 and now has over 200 users. It is currently one of the main communication channels, featuring daily news in English and Spanish, and allowing users to make their own posts. It can be used on mobile devices or desktops.

Visit: www.screencorp.com.br

2. BRAND PORTAL

The Brand Portal is the official (channel / space) for this matters, containing essential information and important content. It is our “bible,” where we can find everything about STIHL’s corporate design. It has been recently updated with Adobe Experience Manager, enhancing the user experience.

Visit: www.brandportal.stihl.com

3. MEDIACENTER

MediaCenter is a content platform that replaced Mediapool, with many resources available for download in several different formats (photos, videos, illustrations, icons, and much more). Available via CRM and WebSSO. For importers to gain access, the local WebSSO administrator must authorize it.

Visit: https://mediacenter.stihl.com

4. NEWSLETTER

Available on the app and sent by e-mail every month, the newsletter provides a summary of activities conducted during the period and already shared on the app, as well as a preview of future plans — what’s coming up in terms of campaigns, new materials to promote products, etc.

Visit (library): www.screencorp.com.br

5. NEWSERVICE

E-magazine published every three months, featuring content on launches, best practices from different countries, market updates, events, and other current topics. It is sent by e-mail in Portuguese, English, and Spanish, and is also shared on the app.

Visit: https://newservicestihl.com

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Rafael Zanoni

+55 51 99234-8423

rafael.zanoni@stihl.com.br

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NS 72 EN

Get it done with battery

PROFESSIONAL BATTERY CAMPAIGN HIGHLIGHTS COMPETITIVE EDGES OF AP LINE PRODUCTS WITH ONLINE AND OFFLINE PIECES.

The battery-powered line represents convenience for everyday life, regardless of the challenge. Already admired and preferred by home users, there is still plenty of growth opportunities for professional users. Reason why a new communication campaign is available for STIHL’s importers and subsidiaries in Latin America and the Caribbean, with online and offline pieces.

With the concept “Get it Done with Battery”, the main goal is to boost identification with the line and foster the desire to do the work with it. After all, professionals can fully rely on the experience, quality and performance of a brand that works with nature since 1926.

CAMPAIGN PROPOSALS

DO YOU HAVE ANY QUESTION? CONTACT US!

Rafael Zanoni

+55 51 99234-8423

rafael.zanoni@sthil.com.br

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NS 71 EN

Products certification: our team is available to you

WOULD YOU LIKE TO SWIFTLY INTRODUCE NEW PRODUCTS IN COMPLIANCE WITH THE STIHL GROUP AND YOUR COUNTRY’S LOCAL REGULATIONS? YOU CAN RELY ON THE CERTIFICATION AREA.

 The Products Certification department, together with the Innovation, Development and Research Centre, located at the STIHL Brazil factory, represents the STIHL Group in regulatory affairs in Latin America and the Caribbean. The aim is to innovate with the swift introduction of new products, in compliance with the Group and local regulations.  

Marcela Paim, Analyst of Regulatory Affairs – LATAM, and Dra. Alexandra Schuh, Supervisor of Product Compliance, work with all products in the STIHL portfolio that demand product compliance to be imported or commercialized.

THEIR MAIN ACTIVITIES INCLUDE:

• Support to countries with the necessary documentation to comply with regulations and legislation, whether it is product manuals, technical specifications, wiring diagrams, certificates or test reports;

• Direct contact with subsidiaries and importers for certification issues, product regulation, analysis of new laws and necessary product compliance;

• Direct line with the head office in Germany for regular updates on compliance issues in different markets;

• Monitoring of new regulations and laws in the World Trade Organization;

• Management and assistance in factory audits;

• Study of regulatory standards and opportunities through technical committees in standardization agencies;

• Lobby in association and chambers of the sector.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Alexandra Janine Schuh
+55 51 35799380
alexandrajanine.schuh@stihl.com.br

Marcela Jochade Paim
+55 51 35798310
marcela.paim@stihl.com.br

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NS70 EN

50 years well celebrated

THE 50TH ANNIVERSARY OF STIHL PRODUCTION IN BRAZIL WAS CELEBRATED THROUGHOUT 2023, WITH LOTS OF SPECIAL ACTIONS.

WHERE DOES YOUR STRENGTH COME FROM?

The manifest-video, released on January 11th, anniversary date of STIHL in Brazil, was the big driver of the 50 years campaign. The tagline “The strength to develop stories” was used in all brand communications in the country.

50 TIPS

Tips on the STIHL universe were also published in the Instagram profile @stihloficial. The objective was to enforce the brand’s purpose “To make people’s lives easier in nature” with recommendations on the use of products and accessories, in addition to curiosities and suggestions.

INTERVIEW MR HANS PETER STIHL

Mr Hans Peter Stihl, son of the brand’s founder, gave an exclusive interview on the beginning of the production in Brazil. You can watch it on video in English.

WEBSERIES

The webseries “Ideas that Flourish in the Amazon” portrayed the work of the program Community Forests, performed by the Tropical Forest Institute (IFT) with the support of STIHL, at the Arióca Pruanã Extractive Reserve. In 5 episodes, the content broadcast on the brand’s YouTube channel showed how sustainable handling can generate income while protecting the forest at the same time.

NOSTALGIA POSTS

It feels so good to remember striking moments, isn’t that right? A series with curiosities and memories was published in the Instagram profile @stihloficial. In addition to bringing aspects of the brand, it also listed historical facts that took place over this time in the country.

STORIES IN VIDEOS

In addition to the traditional stories of end customers, which are told on the brand’s YouTube channel, other audiences also told their trajectories this year, such as resellers, participants of social projects and collaborators.

50 YEARS SPECIAL COLLECTION

Exclusive items were produced to highlight the 50th anniversary of the brand in Brazil, becoming a success in fairs and stores countrywide.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br

Categories
NS69 EN

HIGH PRIORITY

THE RAPIDLY GROWING BATTERY LINE IS INCREASINGLY MORE IMPORTANT WITHIN THE GROUP.

One of the greatest highlights among all presentations of the Sales and Marketing Growth and Transformation Workshop, held in July in Brazil, was unquestionably the presentation from Mr Joachim Burandt, Senior Vice-President of Sales for the STIHL Group. He presented the Company’s “battery first” strategy. A significant growth in the battery line has already been identified in large portions of global markets in comparison to motor units, especially in North America, Europe, and Oceania. As of 2027, we expect even greater advances. “The technology changes, our new competitive environment, customers’ expectations, the digital transformation in the way we work and interact are constant challenges of the last few years. But we are confident that, with the level of experience and ambition of STIHL’s personnel, whether in the markets or in the Head Office, and with all the measures taken and planned, we are going to proceed in our successful journey,” he stated.

PROFESSIONAL VS CONSUMER

STIHL seeks to broaden the market of the battery line both in the professional segment and with consumers in general. However, the professional segment is a priority. To do so, its strategy is to increase the range of products in the AP system, focusing more on the sales teams and dealerships, among other initiatives. The main objective is to win new customers and keep the petrol line consumers during this change.

SHARE OF BATTERY UNITS IN TOTAL ENGINE UNITS
Q1 2023 / Q1 2022

Battery line is already established in Europe, North America and Oceania

DO YOU HAVE ANY QUESTION?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br

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NS68 EN

Together we are stronger

THE MARKETING AND SALES WORKSHOP, HELD IN JULY, HIGHLIGHTED THE MAIN CHALLENGES FOR THE FUTURE. STIHL IS GROWTH AND TRANSFORMATION!

This year, the Marketing and Sales Workshop was a face-to-face event, gathering all participants in Bahia, Brazil, over the course of three dynamic days, attendees were immersed in a wealth of insightful content and collaborative synergy.

The Sales Director for Latin America and the Caribbean, Paul Strohm, opened the presentations with a market overview, an evaluation of 2022, and perspectives for the future. “We know the challenges ahead of us when faced with this scenario of many changes, but with our team of importers and subsidiaries in Latin America and the Caribbean we know we are still going much further,” he stated.

The first day also relied on the illustrious presence of Mr. Joachim Burandt, Senior Vice President of Sales of the STIHL Group, that, among other themes, shared the “Batteries first” strategy.

Straight from the Head Office, Lars Bergmann, Global Director of Support and Training of the STIHL Group, was another highlight.

Patriq Paines, Sales Manager for Latin America and the Caribbean, Sabine MacDonald, Marketing Manager for Latin America and the Caribbean, Carlos Wey, Product Manager, Carlos Diego Maldonado, Product Consultant, and Raul Kriedte, Manager of Qualification and Socio-Environmental Projects, wrapped up the program with their presentations and important discussions.

The feedback from the audience of the event was exceptional. In the satisfaction survey, the general average grade was 9.3, considering the range of satisfaction levels from 1 (did not like it) to 10 (exceeded my expectations). Congratulations to you all for another great achievement. STIHL is growth and transformation!

COMMENTS
RECEIVED IN THE SURVEY

“WE NEED TO HOLD THIS TYPE OF EVENT MORE OFTEN”.

“IT’S VERY GOOD TO LEARN ABOUT THE COUNTRIES’ BEST PRACTICES.”

“WE WANT MORE MARKETING TRENDS.”

“WE HAVE TO INTEGRATE DIGITALIZATION THEMES MORE.”

“LET’S SHARE CASES OF SUCCESS OF BATTERY PRODUCTS FROM DIFFERENT MARKETS WHICH ARE SIMILAR TO OURS.”

PRESS PLAY

Patriq Paines, Sales Manager, and Paulo Serpe, Market Specialist, left a message about the event

Eyes and ears focused on the speeches
Sabine MacDonald presented 10 Marketing Advices
Mr. Joachim Burandt was an illustrious presence representing the Head Office
Introduction of new products: highly expected moment
Oscar delivery: learning about the best practices in the region