Tag: Moment

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NS67 EN

Showing our strength

THE YEAR OF 2022 ONCE AGAIN SHOWED ADVANCES IN THE AREAS OF QUALIFICATION, TECHNICAL SERVICE, SALES, AND MARKETING IN LATIN AMERICA AND THE CARIBBEAN.

There is much to say about 2022. The year was marked by the post-pandemic resumption and lots of work. The areas of Service Centre, Qualification, Sales, and Marketing worked tirelessly offering new and better services to importers and subsidiaries in Latin America and the Caribbean.

Let’s remember six great moments with pictures.

Service Centre team’s technical visit to Peru: the first one after lockdown. The event gathered approximately 100 people over two days. Each shift targeted one point of sale and its customers. The objective was to put high-power chainsaws back in evidence and get customers in touch with the different technologies of STIHL machines

Academy: one of the great legacies of the year in the area of qualification. More than 30 trainings were held in the platform in 2022, reaching more than 1,100 people in Bolivia, Equator, El Salvador, Chile, Honduras, Guatemala, Costa Rica, Panama, Paraguay and Uruguay

Oscar best practices: second edition mobilized even more participants. 36 good practices from 16 countries were entered

Many new releases were relevant to the market, like tillers MH 610 and MH 710 and the new water pumps WP 300, WP 600 and WP 900

ThumbStopper: the social media platform made the marketing teams’ life easier. The year ended with 13 active countries, organically reaching almost 3 million people and having approximately 600 dealers connected

Train the trainer: technical training held in August, in Colombia, relied on the participation of 12 Spanish speaking countries

ns67-momentos-icone

Congratulations to the teams of all countries that dedicated themselves to make it happen the best possible way. May the next few months bring us even more achievements to celebrate!

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br

Raul Kriedte
+55 51 99283-0273
raul.kriedte@stihl.com.br

Fernando Bergmann
+55 51 99799-9931
fernando.bergmann@stihl.com.br

Paul Strohm
+ 49 1515 803-2512
paul-gerhardt.strohm@stihl.de

Categories
NS66 EN

40 years well celebrated

CELEBRATION OF FOUR DECADES OF STIHL IN EQUATOR INCLUDED DIGITAL CAMPAIGN, CONTEST, DISCOUNTS AND A BIG PARTY.

This year was even more special to STIHL in Equator. To celebrate the brand’s 40 years in the country, the Inmeq team promoted a campaign throughout the entire year. “We used social media to launch the contest ‘Tell your STIHL story,’ we offered discounts in the anniversary month, special credit options, and hosted a big party with several customized gifts for our distribution network,” says Iver Paredes, INMEQ Sales and Marketing Manager. 
The event, held on September 15th, was called “STIHL, 40 years in the middle of the world” as it took place at the monument site where the Equator line is. In addition to dealers, domestic and foreign authorities participated in the event, such as Paul Strohm, representing  the STIHL headquarter in Germany.

Monument, where the equator line is, received STIHL colours.
Celebration with dealers, domestic and foreign authorities.

“There were many years of perseverance, dedication, and hard work. We kept our commitment to continuously develop STIHL with the same passion and orange blood.”

Iver Paredes, INMEQ Sales and Marketing Manager

WATCH THE
CELEBRATION VIDEO

DO YOU HAVE ANY QUESTION?
CONTACT US!

Iver Paredes             +59 3987734231              iparedes@gn-suferreteria.com.ec

Categories
NS65-EN

Sustainability is a marathon

In an interview, Dr. Michael Prochaska, STIHL AG Executive Board member for Human Resources and Legal Affairs, and Martin Schwarz, STIHL AG Executive Board member for Manufacturing and Materials, discuss sustainability at STIHL and why persistence is essential to achieving real change.

STIHL RECENTLY APPOINTED A SUSTAINABILITY OFFICER TO COORDINATE EVERYTHING RELATED TO SUSTAINABILITY. WHAT INSPIRED THIS MOVE?

DR. PROCHASKA. Nature and the environment are two things STIHL is inexorably linked to. We have already done quite a lot at STIHL to advance sustainability, but the activities were not sufficiently coordinated within the STIHL Group and the Executive Board. So we wanted to tie up the loose ends and give everything a strategic direction. That also means deciding the areas we want to emphasize and specifying activities that we will no longer promote or encourage going forward.

SCHWARZ. We, our customers, our employees, and society keep raising the bar – and rightfully so. The current pandemic has also demonstrated to us how important sustainable and resilient supply chains are in every aspect.

WHAT DO YOU AIM TO ACHIEVE THROUGH THE NEW SUSTAINABILITY STRATEGY?

DR. PROCHASKA. We have defined three strategic focal areas – ecosystems, circularity, and care – in which we have set ourselves ambitious targets for the time between now and 2030. Our goal in doing so is to become climate-neutral, more resource-efficient, and fairer. Through it all, we are focused on striking a balance between the three Ps: people, planet, and profit.

SCHWARZ. We will continue to incorporate, evaluate, and prioritize new topics in addition to the projects already in place. The sustainability strategy is a source of orientation and guidance in this regard. This way, we will go beyond merely enhancing our products and processes, and help the whole of STIHL advance while strengthening our ability to compete.

WHAT CHALLENGES DO YOU SEE WHEN IT COMES TO IMPLEMENTING THE SUSTAINABILITY STRATEGY?

SCHWARZ. Sustainability relates to all processes and products, as well as the organization as a whole. We want “real” sustainability. That means we will anchor sustainable criteria in all decision-making processes. We will incorporate sustainability aspects even more strongly into everything we do going forward, whether it’s buying new equipment, expanding buildings, awarding new contracts to suppliers, or developing new products. Doing so will cost money, of course, but it will pay off in the long term. Increasing energy efficiency, for example, initially means an expense. But apart from just reducing carbon emissions, it also helps us save on energy-¬related costs in the long run.

DR. PROCHASKA. We also want to kick off a cultural transformation within the Group and succeed in getting the people at STIHL excited about sustainability. To do so, we need role models. Those of us on the Executive Board need to embody a new spirit, as does everyone else in senior management. Sustainability is a marathon, not a sprint. We must not rest on our laurels. Instead, we need to keep learning as we go and keep setting ourselves new goals.

THE STRATEGY HAS BEEN DEFINED. WHAT’S NEXT?

SCHWARZ. We will continue the consistent and systematic implementation of our current projects on climate neutrality, sustainable supply chains, and protecting biodiversity. By 2023, we plan to have specific targets for the international STIHL production and sales companies in place.

DR. PROCHASKA. We are taking a step-by-step approach to implementation. Our sustainability strategy helps prevent us from getting bogged down in the process. The task for everyone is to be transparent and to communicate our sustainability targets, both inside and outside the STIHL Group. STIHL is a family-owned business that thinks in terms of generations rather than quarters. Sustainability is already in our DNA. That foresight and vision is what guides our actions.

“Sustainability is a marathon, not a sprint. We must not rest on our laurels.”.

Dr. Michael Prochaska, Executive Board member for Human Resources and Legal Affairs

“We want ‘real’ sustainability. That means we will anchor sustainable criteria in all decision-making processes.”.

Martin Schwarz, Executive Board member for Manufacturing and Materials

Categories
NS64 EN

The STIHL Injection – Booster

ONLINE REGIONAL EVENT, HELD ON MARCH 30TH, RETRIEVED THE WORK DEVELOPED IN 2021 AND THE MAIN CHALLENGES FOR THE FUTURE.

This semester, the online regional meeting was held in a single day, but it was worth almost an entire week’s work, such was the intensity of the relevant content presented.
The Sales Director for Latin America and the Caribbean, Paul Strohm, started the presentations with a market overview, the main challenges and achievements by STIHL. “2021 was once again a year of many challenges, a lot of work, process reassessments. As in any crisis, we have the opportunity to reinvent ourselves, identify new opportunities, as well as question some practices. The result of this joint effort ensured us once again a revenue record, breaking the 5 billion Euro barrier,” he celebrated.
The day continued with the presentation from Sabine MacDonald, Marketing Manager for Latin America and the Caribbean, who showed the advances in the area and what is ahead of us. A video summarizing a bit of the work developed was shown, drawing everyone’s attention.
Carlos Wey, Service Centre Supervisor, highlighted the importance of sharing technical information.
Tássia Canterle, Market Specialist, spoke on behalf of the entire Qualification team. In addition to bringing the results from the 2021 trainings, she presented new things such as the STIHL Academy.
Susanne Baur, Sales Manager, shared a study held to measure your satisfaction with all points of contact at the Head Office in the STIHL sales process, identifying improvement opportunities and developing a plan of action.
The event also relied on the distinguished presence of Mr Joachim Burandt, Senior Vice President Sales for the STIHL Group.

BOOK IT IN YOUR AGENDA

The next online regional meeting has already a scheduled date: it will be on July 5th to 7th.

The invitations have already been sent by e-mail,
we are waiting for you there!
Now, a few participants have the floor

“I learned that we continue being innovative and creative in all fields. Perseverance is essential to keep us on top in these tough times.”

Juan Ramon Masip Diaz, from Curacao, St. Maarten and Aruba

“It was really good to see how the region and the world are doing in these uncertain times.”

Agustin Albanell, from Uruguay

“The agenda management was really good. We hope to be able to hold face-to-face events again, but thanks to the virtual environment we managed to rely on the participation of a much larger number of people.”

Cindy Gonzalez, from Costa RicaRica

“We need to stay connected, paying attention to product development advances and market trends.”

Luciano Barberis, from Chile