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NS 72 EN

A love statement

DIGITAL CAMPAIGN IN MEXICO SHOWS STIHL LOVERS, CUSTOMERS FROM DIFFERENT SEGMENTS TALKING ABOUT HOW STIHL PRODUCTS HAVE AN IMPACT ON THEIR LIVES.

There is no lack of STIHL lovers in every working segment of the brand. To tell a bit about its routine and how products have an impact on their lives, STIHL Mexico created a campaign called STIHL Lovers. The initiative is fully digital and began this year in May.

“We post new episodes every Friday on our YouTube channel and, to generate traffic for the channel, we disclose fragments of the videos and images in our social media profiles: Facebook, Instagram and TikTok, which redirect the audience,” says Tamara Cano, from the subsidiary’s marketing team.

The results are very positive (see box), generating engagement and spreading love for the brand.

PRESS PLAY AND WATCH IT:

DO YOU HAVE ANY QUESTION? CONTACT US!

Daniela Menchaca

+52 222 429 5422

daniela.menchaca@sthil.com.mx

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NS 72 EN

6 questions to Roberto Girón

GUATEMALA HAS BEEN STANDING OUT IN THE GET IN THE RHYTHM CAMPAIGN RANKING. IN THI S INTERVIEW, COMECA’S DIRECTOR, ROBERTO GIRÓN, TALKS ABOUT STIHL’S SALES PERFORMANCE IN THE COUNTRY.

WHAT IS THE REASON FOR THE GOOD PERFORMANCE IN THE GET IN THE RHYTHM SALES CAMPAIGN?

Roberto Girón – We set growth as our goal in our planning. We made several direct purchases with bigger volumes, since this is our strategy. We are also motivated to attend the nice invitation we received to participate in Rio de Janeiro’s Carnival and visit the STIHL factory in Brazil.

WHAT IS COMECA’S STRATEGY TO BE AMONG THE TRAVELLERS? ?

Roberto Girón – We are going to try to have all the products we will need. We also take into consideration that, since we started with machines such as the FS 460, it is easy to notice the consumers’ preference; they always want us to have it. That is why these brushcutters is being ordered in larger volumes.

IN YOUR OPINION, WHAT IS THE SECRET TO SELLING WELL?

Roberto Girón – Try to satisfy the final customer through the distributor channel and always have the pipeline seeking satisfaction with the products the final customer needs per season and area.

TELL US ABOUT AN UNFORGETTABLE SALE IN YOUR COUNTRY.

Roberto Girón – Last year, we grew 700% in one month with a very focused marketing action. It doesn’t happen every month, but that time all marketing resources were aligned to try to reach each final customer.

WHAT PRODUCT SELLS MORE IN GUATEMALA AND WHAT ARGUMENTS DO YOU USE?

Roberto Girón – MS 382, FS 221 and SR 420. I can tell you that, for all this machines, we must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.

WHAT ADVICE WOULD YOU GIVE OTHER STIHL IMPORTERS AND SUBSIDIARIES?

Roberto Girón – Knowledge about the market is the basis to be able to meet its demand the best possible way. If we have that knowledge, we will have truly multifaceted agents at home to fight the competition. Knowledge, strategy and action according to plan.

“We must make sure the pipeline is full, and we never run out of it, because the most expensive spare part is the one we cannot deliver immediately.”

Roberto Girón,
Director of Comeca

DO YOU HAVE ANY QUESTION? CONTACT US!

Roberto Girón

+(502) 5704 3388

roberto.giron@comeca.gt

Categories
NS 72 EN

New items in the portfolio

STATIONARY ENGINES EHC 605 S AND EHC 705 S ARE NOW PART OF STIHL’S PRODUCT MIX. APPROVED BY USERS!

Power, versatility and efficiency – there are plenty of highlights for the stationary engines EHC 605 S and EHC 705 S, which joined STIHL’s portfolio in the beginning of the year, giving rise to a new product category.

The models were introduced at an exclusive event for approximately 70 dealerships in the Northern Region of Brazil, which was also broadcast live to all points of sale in the country.

With a wide variety of applications, they are strategic to farmers, contractors, fishermen and to the construction industry, since they can be used in several different activities, such as the generation of energy, the propelling of boats, spraying and manufacturing of flour.

They come with a four-stroke petrol engine, 3.6 and 4-liter fuel tanks and 6 HP and 7 HP. Another highlight is that these engines do not lose performance under adverse conditions, remaining easy to start and keeping their reinforced safety, essential features to optimize productivity and guarantee users’ protection.

DO YOU HAVE ANY QUESTION? CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@sthil.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@sthil.com.br

Carlos Diego Maldonado Flores
+55 51 3579-8368
carlos.flores@sthil.com.br

Categories
NS 72 EN

Get it done with battery

PROFESSIONAL BATTERY CAMPAIGN HIGHLIGHTS COMPETITIVE EDGES OF AP LINE PRODUCTS WITH ONLINE AND OFFLINE PIECES.

The battery-powered line represents convenience for everyday life, regardless of the challenge. Already admired and preferred by home users, there is still plenty of growth opportunities for professional users. Reason why a new communication campaign is available for STIHL’s importers and subsidiaries in Latin America and the Caribbean, with online and offline pieces.

With the concept “Get it Done with Battery”, the main goal is to boost identification with the line and foster the desire to do the work with it. After all, professionals can fully rely on the experience, quality and performance of a brand that works with nature since 1926.

CAMPAIGN PROPOSALS

DO YOU HAVE ANY QUESTION? CONTACT US!

Rafael Zanoni

+55 51 99234-8423

rafael.zanoni@sthil.com.br

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NS 72 EN

Get into this rhythm

ARE YOU SELLING WELL IN YOUR COUNTRY? WINNERS OF THE INCENTIVE CAMPAIGN WILL ENJOY CARNIVAL IN RIO DE JANEIRO AND VISIT THE STIHL BRAZIL FACTORY.
We're in the final stretch! The last few months

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NS 71 EN

Influence and many views

ARGENTINA STANDS OUT IN ITS WORK WITH INFLUENCERS, MAKING GARDENING MORE ACCESSIBLE AND APPEALING TO A BROADER AUDIENCE.

Influencers perform a very important role in digital marketing since they can reach and engage a specific audience in an authentic way. At STIHL Argentina, the work with these professionals has been providing very good results to increase brand advertising and specifically promote the gardening line.

“We started in May-April 2023. Our strategy was to partner with women in the gardening niche, which helped us generate trust with our audience, because they are seeing experienced people endorsing the products,” says Mercedes Barbieri, from the Marketing team.

The battery-powered line is one of the highlights, making gardening more accessible and appealing to a broader audience, such as occasional users.

AUTHORITY ON THE SUBJECT

They are currently sponsoring Clara Billoch, a well-known landscapist. “We are planning to produce with her something that goes beyond product demonstration and also includes education on how to use the products efficiently and the theory behind it: how to cut shrubs, in which season, what is the best cut, etc.,” explains Mercedes.

The strategy to work with influencers should continue at full blast until the end of the year, with participation in events that are relevant to the sector and incentive to the development of content on them.

STRATEGY 2024

1 . Keep on collaborating with influencers throughout Argentina to promote STIHL products through sponsorships.

2 . Participate in events that are relevant to the sector and encourage influencers to develop content on them.

3 . Organize talks in specialized events, with STIHL support, where influencers can share their experience and knowledge

4 . Keep offering spaces to learn about gardening.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Mercedes Barbieri
+54 9 11 6637-1564
mercedes.barbieri@stihl.com.ar

Francisca Colombres Garmendia
011-6235-3371 int. 126
francisca.garmendia@stihl.com.ar

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NS 71 EN

Get into this rhythm!

FIRST SALES CAMPAIGN PROMOTED BY STIHL BRAZIL TO IMPORTERS AND SUBSIDIARIES IN LATIN AMERICA AND THE CARIBBEAN!

Get ready for an unforgettable experience! The campaign Get into this rhythm! is on. Our first Sales Campaign for importers and subsidiaries in Latin America and the Caribbean. To celebrate, we will award 8 guests from each group with a trip for two to our factory in Brazil, followed by a show of colours, rhythm, and joy in the Carnaval of Rio de Janeiro.

You are all invited to be part of this exciting challenge! Check the complete rules below. To take part, you have to fulfil two requirements: meet the budget and reach a minimum turnover of $520,000 between March and October 2024. The winners will be announced in November and the trip will take place in March 2025.

Together, let’s turn this campaign into a major success!

CLASSIFICATION CRITERIA

• Biggest billing of engines, in percentage points, between March and October 2024, compared to the same period of the previous year;

• Biggest billing volume of family 4147 compared to the billing of family 4119 in 2023, during the campaign;

• Biggest growth, in billing volume, of MS 382, between March and October 2024, compared to the same period in 2023.

* Valid only for orders billed up to October 31st, 2024.

“We are excited to launch STIHL Brazil’s first sales campaign for importers and subsidiaries. We want to boost sales and strengthen our presence in the market, but we also want to offer this unique experience to our customers”.

Silvana Carvalho,
Director of Distribution and Logistics

DO YOU HAVE ANY QUESTION? CONTACT US!

Export team

+55 51 3579-8118 

exportacao@stihl.com.br

Categories
NS 71 EN

New family of chainsaws

MS 162, MS 172 C-BE, MS 172, MS 182 AND
MS 212 ARE NEW TO THE STIHL PORTFOLIO.

Surprising in every aspect, with the same old reliability. That is how the new chainsaws in the STIHL portfolio are being introduced: MS 162, MS 172, MS 172 C-BE, MS 182 and MS 212.

“This is the evolution of one of STIHL’s top selling lines,” explains Carlos Wey, Product Manager. According to him, the new models are not the result of a mere project, they are the result of a true work culture, which is always seeking to outdo itself. “The chainsaws in the portfolio were already an absolute success, but STIHL always wants to go beyond. It took years of research which involved our entire Research & Development team in Brazil and Germany. And this is how we got the new family of chainsaws, with five models that add even more benefits to consumers,” highlights Wey. 

DO YOU HAVE ANY QUESTION?
CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br

Carlos Diego Maldonado Flores
+55 51 3579-8368
carlos.flores@stihl.com.br

Categories
NS 71 EN

Products certification: our team is available to you

WOULD YOU LIKE TO SWIFTLY INTRODUCE NEW PRODUCTS IN COMPLIANCE WITH THE STIHL GROUP AND YOUR COUNTRY’S LOCAL REGULATIONS? YOU CAN RELY ON THE CERTIFICATION AREA.

 The Products Certification department, together with the Innovation, Development and Research Centre, located at the STIHL Brazil factory, represents the STIHL Group in regulatory affairs in Latin America and the Caribbean. The aim is to innovate with the swift introduction of new products, in compliance with the Group and local regulations.  

Marcela Paim, Analyst of Regulatory Affairs – LATAM, and Dra. Alexandra Schuh, Supervisor of Product Compliance, work with all products in the STIHL portfolio that demand product compliance to be imported or commercialized.

THEIR MAIN ACTIVITIES INCLUDE:

• Support to countries with the necessary documentation to comply with regulations and legislation, whether it is product manuals, technical specifications, wiring diagrams, certificates or test reports;

• Direct contact with subsidiaries and importers for certification issues, product regulation, analysis of new laws and necessary product compliance;

• Direct line with the head office in Germany for regular updates on compliance issues in different markets;

• Monitoring of new regulations and laws in the World Trade Organization;

• Management and assistance in factory audits;

• Study of regulatory standards and opportunities through technical committees in standardization agencies;

• Lobby in association and chambers of the sector.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Alexandra Janine Schuh
+55 51 35799380
alexandrajanine.schuh@stihl.com.br

Marcela Jochade Paim
+55 51 35798310
marcela.paim@stihl.com.br

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NS 71 EN

the reliability you already know

THE NEW FAMILY OF CHAINSAWS IS ALREADY WINNING EVERYBODY OVER. IT BRINGS SURPRISING NEW SOLUTIONS TO EVERYTHING, WITH THE SAME OLD STIHL RELIABILITY.