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STIHL 2022 Oscar

AWARD WINNERS TELL ABOUT THEIR SUCCESSFUL PROJECTS.

The 2022 Best Practices Award, the STIHL Marketing “Oscar,” was held on October 18th, with 36 practices from 16 countries. The participants themselves voted on the initiatives that convinced them the most in the categories: Communication that stands out, Remarkable activities, and Excellence in customer excellence.

THE WINNERS WERE:

COMMUNICATION THAT
STANDS OUT:

HONDURAS STIHL TERRITORY
- HONDURAS

REMARKABLE
ACTIVITIES:

DEALER’S MARKETING CONFERENCE
- BOLIVIA

CUSTOMER excellence:

STIHL CHATBOT
- HONDURAS

CONGRATULATIONS TO ALL AWARD PARTICIPANTS
FOR YOUR incredible ideas!

You can watch the webinar recording and the presentation in the Latam APP in the Library / Best Practices / Oscar

DO YOU HAVE ANY QUESTION?
CONTACT US!

Darwin Mauricio Portillo
+504 9980-4489
dmportillo@cemcol.com

Diana Lizbeth Mejia Arriaga
+504 2559-5899
dlmejia@cemcol.com

Fabiola Mendivil
+591 3352-2520
fmendivil@hiller.com.bo

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Technology to make daily life easier

STIHL evolves more and more platforms which support the training and communication strategies.

STIHL makes a wide range of solutions available aiming at facilitating and streamlining the daily lives of its importers, subsidiaries, and dealers.

MediaCenter, for instance, is a new platform that offers marketing material, like videos and pictures, for importers. Subsidiaries can have access through DAM.

To centralize and help with social media content, Thumbstopper, is also made available, which automatically replicates STIHL posts to each profile account.

In addition, STIHL Training was recently replaced by the new STIHL Academy, aiming to offer training with more exchange of knowledge, providing much more resources and increasing the qualification experience.

“It is extremely quick and simple to access the MediaCenter and it is in compliance with STIHL Academy and STIHL Service Communication (SSC), providing a uniform experience through the platforms. In addition, the interface is more visually attractive and much more modern. The gallery relies on different display options, making it easier to search for what you are looking for, and also offers a wide range of pictures on how to use the machines. We are very pleased with the change that has been made; it made everything easier both for the Marketing team and our advertising agency.”

Cindy González, from Costa Rica

“Thumbstopper makes it possible to align the communication between STIHL and its network. With posts related to the brand and its products, stores can have their pages updated on a weekly basis, increasing the engagement and contact with customers. There are more than 370 stores connected and receiving STIHL content through the tool already.”

Taísa Sabei, from Brazil

“STIHL Academy has been an extremely useful tool, easy to use and with lots of important information. It allowed us to improve our knowledge and to efficiently prepare training courses for the internal team, as well as for our dealers. In addition, the conclusion of each content fosters continuous learning, motivating us increasingly more.”

Walter Gatica, from Chile

DO YOU HAVE ANY QUESTION?
CONTACT US!

Cindy González
+57 (4) 6148081
cindy.gonzalez@farmagro.co.cr

Taísa Sabei
+55 51 3579-9705
taisa.sabei@stihl.com.br

Walter Gatica
+56 2 2460 2165
wgatica@emaresa.cl

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Welcome to the portfolio

YOU REQUESTED, WE DELIVER. STIHL IS LAUNCHING THE NEW STIHL WP 300, WP 600 AND WP 900 WATER PUMP LINE TO THE PRODUCT PORTFOLIO, TO ENHANCE THE BRAND’S PERFORMANCE IN THE AGRO MARKET.

The WP 300, WP 600 and WP 900 water pumps are one of the highlights of the new product introductions in the STIHL portfolio this year. The new products carry a traditional 4-stroke engine and target the civil construction and agricultural and livestock segments.
“These machines were developed considering the following core applications: water transportation from rivers, wells, and other reservoirs for irrigation purposes or to flood farming areas”, states Tássia Canterle, STIHL Market Specialist.
 The water pumps have 2”, 3”, and 4” hoses are able to transfer between 600, 1,000 and 1,500 litters of water per minute, according to the application and model. They are equipped with powerful and robust gasoline engines, providing high performance. They are also easy to operate, maintain, and transport, besides the already worldwide well-known high quality of STIHL.
Choose the option that better suits your needs and ensure greater performance transferring water.

COMMUNICATION
MATERIAL TO SUPPORT
your launch

In the Latam app, you can find the full communication package for new products. Use pictures, videos, and more to advertise water pumps in your region.

CLICK ON: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

DO YOU HAVE ANY QUESTION?
CONTACT US!

Tássia Canterle
+55 51 9984-50614
tassia.canterle@stihl.com.br

Raul Kriedte
+55 51 99283-0273 raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474 paulo.serpe@stihl.com.br

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40 years well celebrated

CELEBRATION OF FOUR DECADES OF STIHL IN EQUATOR INCLUDED DIGITAL CAMPAIGN, CONTEST, DISCOUNTS AND A BIG PARTY.

This year was even more special to STIHL in Equator. To celebrate the brand’s 40 years in the country, the Inmeq team promoted a campaign throughout the entire year. “We used social media to launch the contest ‘Tell your STIHL story,’ we offered discounts in the anniversary month, special credit options, and hosted a big party with several customized gifts for our distribution network,” says Iver Paredes, INMEQ Sales and Marketing Manager. 
The event, held on September 15th, was called “STIHL, 40 years in the middle of the world” as it took place at the monument site where the Equator line is. In addition to dealers, domestic and foreign authorities participated in the event, such as Paul Strohm, representing  the STIHL headquarter in Germany.

Monument, where the equator line is, received STIHL colours.
Celebration with dealers, domestic and foreign authorities.

“There were many years of perseverance, dedication, and hard work. We kept our commitment to continuously develop STIHL with the same passion and orange blood.”

Iver Paredes, INMEQ Sales and Marketing Manager

WATCH THE
CELEBRATION VIDEO

DO YOU HAVE ANY QUESTION?
CONTACT US!

Iver Paredes             +59 3987734231              iparedes@gn-suferreteria.com.ec

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An unforgettable story

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GLOBAL GOAL, LOCAL ACTION

BRAZIL, COLOMBIA, PARAGUAY AND COSTA RICA:
LEARN ABOUT STIHL’S MAIN SUSTAINABILITY PRACTICES.
Support to community-based and preservation projects in the Amazon
PROUD OF BEING STIHL IN THE AMAZON

The Brazilian subsidiary supports a project in partnership with Instituto Floresta Tropical (IFT) – an entity acknowledged as a reference in sustainable forest management concepts and projects in the Amazon for more than 20 years. Through IFT, the Arióca Pruanã Project has been receiving support for two years; it was implemented together with the respective Extractive Reserve of the Amazon Fund Programme of the same name, south of the Marajó Island (PA). This foundation developed, approved and implemented projects for the harvest and commercialization of wood and acai, by the local community, through a cooperative which was also developed and implemented to be administered and operated by the community itself. In addition to the donation of equipment and a speedboat to help work in the region, the company also fosters community-based and sustainable forest management.

With the arrival of STIHL Brazil, approximately 20 reservation workers have already received technical capacitation to use and maintain the tools in a safe and efficient way, and now some new opportunities are being analyzed to keep on providing support and developing the community

Subsidiary invests in smart infrastructure
SUN AND WATER IN COLOMBIA

In Colombia, the use of solar energy photovoltaic panels is already a reality. Concluded in 2021, the project makes it possible to take one step further towards energetic autonomy and self-sufficiency, in addition to reducing costs by lowering the energy consumption and also taking advantage of the roof area and geographic location of the building. In 10 years’ time, the company intends to reduce its carbon footprint by 654 tons of CO2, which is equivalent to avoid burning 349 tons of coal, planting approximately 11 hectares of forest, avoid driving 2.5 million km by car or using 74 thousand gallons of fuel.

In 2022, the unit also started the Rainwater Treatment Station. The facility in Colombia is located in Rionegro Antioquia, a city close to Medellin. This specific area has a large volume of rainfall throughout the year, so they came up with the idea to collect water from the roof to use in the factory. The entire process is supervised by technicians who control the pH and chloride levels in the water.

Fapasisa participates in the event that annually plants thousands of trees
ASUNCIÓN: THE GREENEST CITY IN IBERO AMERICA

Asuncíon, in Paraguay, was declared the greenest city in Ibero America in 2014. And STIHL is proud to be part of it. Our importer Fapasisa is a partner of the Plantaton event, which has been taking place for six years now. It relies on more than a thousand volunteers and aims at planting trees in the city to increase green areas and generate awareness to take care of the environment among citizens. Since its first edition, more than 60 thousand trees have already been planted.

Certificate received by the Ministry of the Environment and Energy
COSTA RICA oN THE CARBON ZERO MISSION

In addition to being a STIHL Group objective at a global level, decarbonisation is also Costa Rica’s goal. One of the corporate values at FarmAgro is environmental awareness, reason why there is a series of actions in the company, such as the use of solar panels; fleet vehicles fuel control; direct emission of residual water through rational use of water and ecologically correct products; a sustainable procurement program that prioritizes Carbon Neutral local companies and the recycling of paper and plastic material.

These initiatives resulted in the Carbon Neutral certification, which FarmAgro has since 2016, and in 2021 it achieved the Carbon Neutral+ award*.

*Recognition from the  Ministry of Environment and Energy of Costa Rica for contributing to the country’s carbon neutrality program.

WHAT ARE YOUR ACTIVITIES?
WHAT DO YOU DO FOR THE ENVIRONMENT AND FOR THE SOCIETY?

We will be happy to hear from you. Write to suportelatam@stihl.com.br

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Raul Kriedte – Brazil
+55 51 99283-0273
raul.kriedte@stihl.com.br

Cindy González – Costa Rica
(506) 2547-9797
cindy.gonzalez@farmagro.co.cr

Andrea Chaverra – Colombia
+57-4 614 80 81 Ext. 116
Andrea.chaverra@stihl.co

Ever Achucarro – Paraguay
+595 021 283 320
publicidad@fapasisa.com.py

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Myths and truths about sustainability

THIS WORD IS BECOMING INCREASINGLY MORE IMPORTANT WORLDWIDE. AT STIHL, IT HAS ALWAYS BEEN PART OF THE CORPORATE CULTURE AND REMAINS A CONSTANT GOAL. BUT WHAT DOES IT MEAN AND WHAT ISSUES ARE INVOLVED? GET A BETTER UNDERSTANDING OF IT FINDING OUT WHETHER THE STATEMENTS BELOW ARE TRUE OF FALSE.
WHEN WE TALK ABOUT SUSTAINABILITY WE ARE REFERRING TO THE ENVIRONMENT

MYTH – Sustainability goes beyond concerns about nature. The concept is based on three pillars: social, environmental and economic. That is, to be sustainable, a company must be financially viable, socially fair and environmentally responsible.

THE GLOBAL REPORT PRESENTS THE COMPANY’S SUSTAINABILITY PRACTICES

TRUE – The STIHL Group decided to make a specific report on sustainability for the first time this year. Published on May 31st by the Head Office, the document relied on important participation from different departments, showing some of the initiatives developed in the countries.

STIHL IS BUYING CARBON CREDITS

TRUE – The movement is aligned with the Group’s global strategy, which announced in 2020 that it is targeting climate neutrality, in order to reduce and compensate the emissions of CO2.

DIVERSITY IS NOT AT ALL RELATED TO sustainability

MYTH – Since sustainability also includes the social pillar, diversity is – at its core – related to the topic. A sustainable business, in the long-run, inevitably needs to rely on an equality and inclusion policy.

SUSTAINABILITY ACTIONS CAN BE ACHIEVED COLLECTIVELY

TRUE – Together, actions in search of a better and more sustainable society become stronger. In addition to its internal work, STIHL has partnerships with several different institutions and acts intensely in the community. #TogetherWeAreStronger

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Sustainability as a strategy

STIHL DECIDES TO INTENSIFY ITS CURRENT SUSTAINABILITY COMMITMENT AND GIVES IT A MORE STRATEGIC FOCUS.

Over the past few years, serious issues such as climate change, extinction of plant and animal species, the proliferation of plastic waste, and immigration have been all over the headlines. Experts are also predicting an increase in zoonoses, infectious diseases like Covid-19 that jump from an animal to a human due to factors such as inproper and irresponsible handling of endangered species.

As a business with a deep connection to the natural world and whose business model depends on nature, these developments affect us deeply. That is why STIHL has decided to intensify our existing commitment to sustainability and give it an even more strategic focus.

2016

STIHL’s sustainability policy has been in place since 2016. It has been now transformed into a sustainability strategy strategy that is relevant to society as a whole.

2021

A Sustainability Officer was appointed, Mr. Friedemann Stock, and a sustainability steering group was set up to help achieve the goals.

The strategy was developed over a period of several months with the involvement of internal and external stakeholders. In October 2021, it was discussed by the Executive Board before being adopted by the Advisory Board in December 2021.

PORTFOLIO ALIGNED TO STRATEGY

The main area of STIHL’s expertise is the development, manufacturing, and sale of handheld power equipment for forestry, agriculture, landscape maintenance, construction, and private consumers. In addition to chainsaws, our line of products includes a wide range of other power equipment, such as brushcutters, hedge trimmers, blowers, mistblowers, cleaning systems, cut-off machines, earth augers, lawn mowers, and robotic mowers. Since 2009, STIHL has been increasingly focused on battery technology to complement its selection of gasoline and electric-powered equipment. In 2021, batteries and battery-operated tools accounted for roughly 19 percent of our overall sales.

Fuels and lubricants, accessories, and personal protective equipment round out our product range.

Among the most recent innovations are the STIHL MS 881, the world’s most powerful chainsaw and the only one in its class to meet the current EU emission standards, and the STIHL MSA 300, capable of reduced-noise, emission-free performance that also happens to be the most powerful battery-operated chainsaw on the market today

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Sustainability is a marathon

In an interview, Dr. Michael Prochaska, STIHL AG Executive Board member for Human Resources and Legal Affairs, and Martin Schwarz, STIHL AG Executive Board member for Manufacturing and Materials, discuss sustainability at STIHL and why persistence is essential to achieving real change.

STIHL RECENTLY APPOINTED A SUSTAINABILITY OFFICER TO COORDINATE EVERYTHING RELATED TO SUSTAINABILITY. WHAT INSPIRED THIS MOVE?

DR. PROCHASKA. Nature and the environment are two things STIHL is inexorably linked to. We have already done quite a lot at STIHL to advance sustainability, but the activities were not sufficiently coordinated within the STIHL Group and the Executive Board. So we wanted to tie up the loose ends and give everything a strategic direction. That also means deciding the areas we want to emphasize and specifying activities that we will no longer promote or encourage going forward.

SCHWARZ. We, our customers, our employees, and society keep raising the bar – and rightfully so. The current pandemic has also demonstrated to us how important sustainable and resilient supply chains are in every aspect.

WHAT DO YOU AIM TO ACHIEVE THROUGH THE NEW SUSTAINABILITY STRATEGY?

DR. PROCHASKA. We have defined three strategic focal areas – ecosystems, circularity, and care – in which we have set ourselves ambitious targets for the time between now and 2030. Our goal in doing so is to become climate-neutral, more resource-efficient, and fairer. Through it all, we are focused on striking a balance between the three Ps: people, planet, and profit.

SCHWARZ. We will continue to incorporate, evaluate, and prioritize new topics in addition to the projects already in place. The sustainability strategy is a source of orientation and guidance in this regard. This way, we will go beyond merely enhancing our products and processes, and help the whole of STIHL advance while strengthening our ability to compete.

WHAT CHALLENGES DO YOU SEE WHEN IT COMES TO IMPLEMENTING THE SUSTAINABILITY STRATEGY?

SCHWARZ. Sustainability relates to all processes and products, as well as the organization as a whole. We want “real” sustainability. That means we will anchor sustainable criteria in all decision-making processes. We will incorporate sustainability aspects even more strongly into everything we do going forward, whether it’s buying new equipment, expanding buildings, awarding new contracts to suppliers, or developing new products. Doing so will cost money, of course, but it will pay off in the long term. Increasing energy efficiency, for example, initially means an expense. But apart from just reducing carbon emissions, it also helps us save on energy-¬related costs in the long run.

DR. PROCHASKA. We also want to kick off a cultural transformation within the Group and succeed in getting the people at STIHL excited about sustainability. To do so, we need role models. Those of us on the Executive Board need to embody a new spirit, as does everyone else in senior management. Sustainability is a marathon, not a sprint. We must not rest on our laurels. Instead, we need to keep learning as we go and keep setting ourselves new goals.

THE STRATEGY HAS BEEN DEFINED. WHAT’S NEXT?

SCHWARZ. We will continue the consistent and systematic implementation of our current projects on climate neutrality, sustainable supply chains, and protecting biodiversity. By 2023, we plan to have specific targets for the international STIHL production and sales companies in place.

DR. PROCHASKA. We are taking a step-by-step approach to implementation. Our sustainability strategy helps prevent us from getting bogged down in the process. The task for everyone is to be transparent and to communicate our sustainability targets, both inside and outside the STIHL Group. STIHL is a family-owned business that thinks in terms of generations rather than quarters. Sustainability is already in our DNA. That foresight and vision is what guides our actions.

“Sustainability is a marathon, not a sprint. We must not rest on our laurels.”.

Dr. Michael Prochaska, Executive Board member for Human Resources and Legal Affairs

“We want ‘real’ sustainability. That means we will anchor sustainable criteria in all decision-making processes.”.

Martin Schwarz, Executive Board member for Manufacturing and Materials

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The power
of marketing

BOLIVIA PROMOTES EXCLUSIVE MARKETING EVENT FOR DEALERS

Fabiola Mendivil, Head of Marketing, says it was a success. “It was the first time we talked about marketing topics to dealers, starting from the basics – what is marketing – to more complex issues, such as what are the existing tools and how we can take advantage of them to obtain the best results. All of it aiming at motivating dealers to go beyond what they are used to and learn new ways to explore their potential,” she stated.
According to her, one of the topics addressed was visual merchandising, the importance of having a good store presentation to provide customers with a satisfactory experience. “The return of the event as a whole was really good, on that same week we received several dealers interested in improving their store environments. Since the convention, three stores have already been renovated and there’s more to come,” she celebrated.
Fabiola also noticed greater interest from dealers to go digital, creating their pages on Facebook and profiles on Google My Business. “This is a project we started working on to get most of the dealers to rely on the geolocation of their stores and for them to learn how to manage both their Facebook pages and Google My Business, and there is much interest from them to learn,” she highlighted.

“Holding this kind of meeting is very advantageous, since the market and consumer behaviour are constantly changing. That is why it is important to be ready to deal with these transformations, and through several marketing tools and activities we can achieve that.”

Fabiola Mendivil, Head of Marketing

DO YOU HAVE ANY QUESTIONS?
CONTACT ME!

Fabiola Mendivil
(+591 3) 352-2520
fmendivil@hiller.com.bo

WOULD YOU LIKE TO HOLD A SIMILAR EVENT? CONTACT ME!

Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br