Categories
NS 74 EN

Engaging point-of-sale experience

VISUAL MERCHANDISING ATTRACTS, CAPTIVATES, AND GUIDES CUSTOMERS TOWARD PURCHASE DECISIONS. STIHL PROVIDES COMPREHENSIVE MATERIAL TO SUPPORT THIS PROCESS.

Visual merchandising is an essential tool for the success of any point of sale. It goes far beyond simply organizing products, involving the creation of a sensory and emotional experience that draws in customers, helps them navigate the space, and influences their buying decisions.

At STIHL, the entire distribution network benefits from the ShopSystem, a standard set of furniture designed to provide a clear and attractive display of the brand’s products. Alongside innovative solutions that meet high-quality standards and specialized support, an excellent product arrangement in the store is crucial — a minimum requirement for successful sales.

“We know that good ambiance and attention to standardization are factors that influence sales. That’s why STIHL offers numerous merchandising items to support the network in this process,” says Luana Silva, STIHL’s Trade Marketing Analyst.

These items include mobile and wall displays, hooks, trimmers, and many others, all available for purchase through the international supplier Polimetal.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Luana Alves da Silva

+55 51 99851-3721

luana.silva@stihl.com.br

Categories
NS 74 EN

Great gifts, great business opportunities

COMMUNICATION MATERIALS ARE AVAILABLE TO BOOST SALES OF THE GTA 26 AND SEA 20 THIS HOLIDAY SEASON.

An excellent gift idea for this period is STIHL’s battery powered line, especially the GTA 26 cordless pruner and the SEA 20 handheld vacuum. These machines are extremely compact and practical, and both use the same battery (AS system), making life even easier for customers.

GTA 26 BATTERY-POWERED CORDLESS PRUNER

Perfect for simple tasks in residential gardens. It stands out for its excellent ergonomics, easy handling, and high cutting performance.

SEA 20 HANDHELD VACUUM

Ideal for cleaning small, dry surfaces and corners with ease. Its compact design, strong suction power, and versatile accessories make it standout.

COMMUNICATION
MATERIAL
AVAILABLE

In the Latam app, you’ll find various assets for social media and points of sale to promote these products in your region.

VISIT:LIBRARY >
COMMUNICATION CONTENT
> PRODUCT PACKAGE >
HOLIDAY SEASON

¿DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Categories
NS 74 EN

Many ways to achieve more

ACCESSORIES ENHANCE THE USE OF STIHL PRODUCTS, SUCH AS THE HIGH-PRESSURE WASHER LINE.

STIHL high-pressure washers offer convenience and efficiency, winning over customers worldwide with models for all segments — from domestic to professional. But did you know it’s possible to make customers even more satisfied?

With a complete range of accessories, these machines’ performance improves significantly, expanding their use and applications.

“Our portfolio includes many accessory options that enhance the efficiency of high- pressure washers, delivering even greater cleaning results,” highlights Carlos Wey, Product Manager.

According to him, these accessories include both new launches and well-established options. All should be presented to customers, as they are not always familiar with them.

Among the highlights is the RA 110 surface cleaning device, suitable for indoor use as it prevents lateral splashes. “It protects cabinets and other areas the customer might not want to get wet. When used for cleaning walls, for instance, it eliminates the risk of small particles of cement or paint bouncing back at the user,” he explains.

Another highly appealing accessory is the telescopic lance, ideal for cleaning facades, roofs, solar panels, and vehicles such as trucks and buses. It can extend up to 4 meters, reaching areas previously inaccessible without the use of ladders, making the task safer, faster, and more practical.

Other highlights include the foam nozzle, which allows detergent to be applied in an adjustable spray, and the angular spray lance, which facilitates the use of the washer in narrow or hard-to-reach areas.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Categories
NS 74 EN

Continuous Learning

IN 2024, PROFESSIONALS FROM VARIOUS COUNTRIES SEIZED DEVELOPMENT OPPORTUNITIES.

The world is moving at a fast pace, with changes happening across economic, social, and technological spheres, increasing competition among companies. In this context, qualification becomes even more crucial to prepare professionals to tackle current challenges and optimize results.

“At STIHL, this has always been a basic premise, focusing on the development of professionals who work with the brand. People’s qualification is part of our corporate culture,” highlights Raul Kriedte, Qualification Manager.

For the past two years, through the STIHL Academy platform, opportunities to expand technical and commercial knowledge have multiplied. In 2024 alone, representatives from 27 countries across Latin America and the Caribbean participated in distance, online, and in-person training sessions.

“We are proud to provide learning programs to support the careers of our subsidiaries and importers, boosting their careers and local performance. In 2025, we will continue this momentum with more new initiatives,” says Paulo Serpe, Training Specialist for the region.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Raul Kriedte
+55 51 99283-0273
raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474
paulo.serpe@stihl.com.br

Categories
NS 74 EN

A special Message for you

THERE ARE MANY DETAILS THAT MAKE CHRISTMAS SPECIAL. BUT WHAT TRULY MAKES THIS DATE UNFORGETTABLE?

Categories
NS 73 EN

Important communication

Take a fresh look at the communication platforms STIHL offers exclusively for you.

STIHL relies on portals and communication channels to download photos, videos, share content, check news and guidelines, providing valuable assets. Let’s review what they are?

1. APP

The app was developed in 2020 and now has over 200 users. It is currently one of the main communication channels, featuring daily news in English and Spanish, and allowing users to make their own posts. It can be used on mobile devices or desktops.

Visit: www.screencorp.com.br

2. BRAND PORTAL

The Brand Portal is the official (channel / space) for this matters, containing essential information and important content. It is our “bible,” where we can find everything about STIHL’s corporate design. It has been recently updated with Adobe Experience Manager, enhancing the user experience.

Visit: www.brandportal.stihl.com

3. MEDIACENTER

MediaCenter is a content platform that replaced Mediapool, with many resources available for download in several different formats (photos, videos, illustrations, icons, and much more). Available via CRM and WebSSO. For importers to gain access, the local WebSSO administrator must authorize it.

Visit: https://mediacenter.stihl.com

4. NEWSLETTER

Available on the app and sent by e-mail every month, the newsletter provides a summary of activities conducted during the period and already shared on the app, as well as a preview of future plans — what’s coming up in terms of campaigns, new materials to promote products, etc.

Visit (library): www.screencorp.com.br

5. NEWSERVICE

E-magazine published every three months, featuring content on launches, best practices from different countries, market updates, events, and other current topics. It is sent by e-mail in Portuguese, English, and Spanish, and is also shared on the app.

Visit: https://newservicestihl.com

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Rafael Zanoni

+55 51 99234-8423

rafael.zanoni@stihl.com.br

Categories
NS 73 EN

Energizing the future

VERSATILE PRODUCTS FOR FARMS, REMOTE WORK SITES, RESCUE OPERATIONS, AND MORESTIHL

STIHL generators have entered the market to make life easier for thousands of customers worldwide.

“The GR 40, GR 60, and GR 80 models were designed to provide reliable power wherever it’s needed, ensuring that essential tasks can be completed without interruptions,” explains Product Supervisor Carlos Wey.

Farms, remote work sites, rescue operations, and many other locations will benefit from the assistance of STIHL generators.

- CONVENIENT AND ROBUST

- EASY TO USE, WITH DIGITAL DISPLAY PANEL

- RETRACTABLE CARRYING HANDLE.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Categories
NS 73 EN

STIHL’S PARTICIPATION IN TECHNICAL COMMITTEES IN CHILE

PRODUCT CERTIFICATION DEPARTMENT IS INVITED BY THE REGULATORY BODY RESPONSIBLE FOR STANDARDS IN THE ELECTRICITY AND FUEL SECTORS TO INTEGRATE THREE GROUPS.

The STIHL’s Product Certification department was invited by Chile’s Superintendence of Electricity and Fuels (SEC), the regulatory body responsible for overseeing standards in the electricity and fuel sectors, to participate in three technical committees. “This is the first time we have receive such an invitation, which demonstrates recognition of our efforts and the positive impact of our work in the country,” emphasizes Dr. Alexandra Janine Schuh, Product Certification Supervisor.

With this participation, STIHL will have the opportunity to contribute to the development and review of resolution projects submitted by the SEC. “We thank Emaresa for their support, which was essential in strengthening our relationship with the regulatory body and achieving such an opportunity,” adds Marcela Paim, LATAM Regulatory Affairs Analyst, who was present in the country.

THE IMPORTANCE OF PARTICIPATING IN TECHNICAL COMMITTEES

Alexandra explains that participating in technical committees is a significant milestone, as it positions STIHL as a key player in discussions that shape market regulation. “In these meetings, we have the opportunity to review, suggest modifications, and influence the formulation of regulations that will directly impact the sector and our product portfolio. This allows us not only to defend our interests but, also to ensure that the regulations are fair and technically feasible, minimizing risks and costs associated with future adjustments,” she states.

The current work in Chile addresses 26 combustion products, including chainsaws, brush cutters, and sprayers. “Our presence in the committees will be crucial to ensure that regulatory requirements take our perspectives and capabilities into account. Products like chainsaws, which already have certification, will have their resolution reviewed, while brush cutters and sprayers will require certification for the first time. STIHL’s participation will be essential to ensure that our views are considered from the beginning, helping us prepare for the new demands of the Chilean market,” highlights Alexandra.

“In these meetings, we have the opportunity to review, suggest modifications, and influence the formulation of regulations that will directly impact the sector and our product portfolio.”

Dr. Alexandra Janine Schuh, Product Certification Supervisor

AND IN YOUR COUNTRY?

You can also rely on the Certification department.

Contact the team to quickly introduce new products in compliance with the regulations of your region and the STIHL Group or to explore opportunities like this with the regulatory body in Chile.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Alexandra Janine Schuh
+55 51 35799380
alexandrajanine.schuh@stihl.com.br

Marcela Jochade Paim
+55 51 3579831
marcela.paim@stihl.com.br

Categories
NS 73 EN

Products just a click

STIHL BRAZIL OFFERS A COMPLETE AND EFFICIENT PURCHASING EXPERIENCE IN PARTNERSHIP WITH THE DISTRIBUTION NETWORK.

Regardless of the channel, STIHL remains committed to excellence in all markets. STIHL’s online store was launched earlier this year in Brazil, initially in São Paulo, and is now expanding to assist more states. The new channel boosts the brand’s digital presence and increases sales opportunities for dealers, which are essential for the operation’s success.

“We are very pleased with this delivery. E-commerce represents another important step in our ongoing quest to provide the best experience for our customers. Furthermore, we are strengthening even more our relationship with the best distribution network in the country, generating additional revenue for our partner points of sale and benefits for all,” highlights Rafael Zanoni, Marketing Director.

“The entry of STIHL into e-commerce through our online store was carefully planned over more than five years. The question was never whether we should enter, but when the right moment would be.

The market is constantly evolving, just like our customers and competitors. We developed a business model that combines the best of the physical and digital worlds— allowing our points of sale to market through a platform backed by the authority of the leading brand,” adds Sven Laure, E-commerce and Marketing Systems Manager.

BRIEF EXPLANATION OF OUR BUSINESS MODEL:

STIHL’s online store is an e-commerce platform exclusive to authorized dealers, where STIHL acts as an intermediary in the sale of the brand’s products. Customer purchases are attributed to the nearest participating retailer in the backend to optimize delivery. While the entire shopping experience occurs entirely under the STIHL brand, invoicing is handled by the dealer, and orders are processed from their inventory.

This ensures that the existing B2B value flow, where dealers purchase products directly from the STIHL subsidiary, is not affected. The online platform serves as a complementary sales channel, allowing dealers to maintain their traditional purchasing processes while benefiting from the additional e commerce sales that STIHL generates on their behalf.

IT IS NOT DIRECT SALES!

STIHL does not sell directly to consumers. All transactions in the online store are intermediated by points of sale. In this model, the brand takes care of attracting customers, making sales, managing logistics, and handling customer service.

Dealers, in turn, can sell products in a practical and comfortable way, also reaching a new audience — those who prefer or shop exclusively online.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Rafael Zanoni

+55 51 99234–8423

rafael.zanoni@stihl.com.br

Categories
NS 73 EN

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Come explore the Latam APP

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