Categories
NS 77 EN

Service Workshop LATAM 2025

A STRATEGIC MEETING HELD IN BRAZIL WITH EXTENSIVE EXCHANGE OF EXPERIENCES AMONG PARTICIPANTS.

The Service Workshop LATAM is a strategic event that takes place every two years, right after the Global Workshop held at the headquarters in Germany. Its objective is to align service and business strategies for the entire region, promoting integration and collaboration among subsidiaries and importers.

In 2025, the event was held in Brazil, at the STIHL factory in São Leopoldo, bringing together participants for four days of  intense experience exchange. During the first two days, the focus was on service strategy, addressing trends, innovation and operational excellence. In the last two days, discussions shifted toward business strategies, strengthening the regional vision and exploring growth opportunities.

The workshop featured the presence of headquarters representatives from the Service, Accessories and Sales areas, as well as participation from the president, vice presidents and professionals from other areas of the company, who contributed through interaction and strategic discussions. This diversity of perspectives reinforced the importance of collaboration among different areas to drive results. Another group activity was the Collaboration, which involved two mini motorbikes in a team-building dynamic, promoting cooperation, creativity and team spirit.

The Service Workshop LATAM reaffirms STIHL’s commitment to service excellence and to delivering solutions that add value to customers and partners throughout the region.

Service and business strategy in focus

DO YOU HAVE ANY QUESTIONS? GET IN TOUCH!

Fernando Bergmann

+55 (51) 99799-9931

fernando.bergmann@stihl.com.br

Categories
NS 77 EN

Brandshop: new STIHL collection

BRAND ITEMS ARE DESIGNED FOR WOMEN, MEN AND CHILDREN, WITH ACCESSORIES THAT COMPLEMENT EVERY STYLE.

STIHL offers a product line that allows its fans to carry their admiration for the brand both at work and during leisure time. This is also an excellent opportunity to boost sales when serving customers.

There are several new clothing items and accessories in the STIHL Collection, all of high quality and full of versatility, providing comfort and style at every step. Among the accessories – more than 30 – are watches, caps, belts, bags and backpacks, as well as special everyday items such as mugs, bottles, suitcases, beach products and kitchen items.

DO YOU HAVE ANY QUESTIONS? GET IN TOUCH!

Silvana de Carvalho

+55 (51) 99311-4723

silvana.carvalho@stihl.com.br

Categories
NS 77 EN

More than mowers, supermowers!

THE NEW RM LINE OF PETROL-POWERED LAWN MOWERS ARRIVES BRINGING POWER, COMFORT AND PRACTICALITY ON ANY TERRAIN.

Impressive in every detail, the petrol-powered lawn mowers RM 2 R, RM 248, RM 253 and RM 253 T were the major highlights of STIHL’s portfolio in 2025.

Normally lawn mowers are called “mowers,” but STIHL’s models, with so many attributes, represent true supermowers, as they were developed to deliver maximum performance and practicality to overcome any challenge.

Offer your country’s customers the ideal combination of power, performance and STIHL quality for an impeccable lawn on the most diverse terrains. With the new petrol-powered lawn mowers, the brand’s gardening portfolio becomes even stronger.

Impressive in every detail, they combine technology and innovation for the best user experience

The mowers offer excellent autonomy for large lawns

With STIHL’s innovative lawn mowers, lawn maintenance is easy and practical

DO YOU HAVE ANY QUESTIONS? GET IN TOUCH!

Carlos Diego Maldonado Flores

+ 55 (51) 3579-8368

carlos.flores@stihl.com.br

Categories
NS 77 EN

Congrats, Argentina and Peru

STIHL ARGENTINA AND STIHL PERU SUBSIDIARIES CELEBRATED 25 YEARS AND 5 YEARS, RESPECTIVELY, IN 2025.

Celebrating important corporate milestones is a strategic opportunity to recognize achievements, value people, and drive the future forward. That’s exactly what STIHL Argentina and STIHL Peru did when completing 25 and 5 years of operations, respectively, in the second half of 2025.

Under the motto “A new perspective to drive growth together,” STIHL Argentina brought together its dealer network to reaffirm its commitment to innovation and joint development. The event featured the presence of key figures from the company at global and regional levels, such as Dr. Nikolas Stihl, President of the Supervisory Board and STIHL shareholder; Dr. Rüdiger Stihl, Member of the Supervisory Board and STIHL shareholder; and Michael Traub, President of the Executive Board of STIHL.

Additionally, it featured the participation of LATAM HUB leaders: Cláudio Guenther, President of STIHL Brazil and LATAM HUB, and Juan Alejandro González Arango, Senior Vice President of Marketing and Sales LATAM.

STIHL Peru celebrated its 5 years with a special awards ceremony recognizing the work of its authorized dealers. With varied categories, including some voted on by the dealers themselves, the celebration highlighted achievements that reinforce the importance of continuing to work collaboratively, showcasing the commitment, dedication, and accomplishments of the entire network.

STIHL Peru celebrated its 5 years with a special awards ceremony recognizing the work of its dealers.

DO YOU HAVE ANY QUESTIONS? GET IN TOUCH!

Lucciano Lescano

Luis Macri

+51 938 373 021

+54 11 7078 0840

lucciano.lescano@stihl.pe

luis.macri@stihl.com.ar

Categories
NS 77 EN

HAPPY HOLIDAYS

STIHL WISHES YOU A MERRY CHRISTMAS AND A WONDERFUL 2026. MAY IT BE A TIME OF GREAT STRENGTH TO CREATE STORIES AND CELEBRATE MOMENTS.

Categories
NS 76 EN

Power Anywhere

GENERATORS PLAY A VITAL ROLE IN SOCIETY TODAY.

In recent years, energy consumption has increased, driven by factors such as population growth and urbanization. In Latin America and the Caribbean, Brazil and Mexico lead the region’s total demand, while smaller countries face more infrastructure and access challenges.

In this context, power generators play a vital role, offering flexibility and practicality by ensuring a continuous supply anywhere. During the LATAM/Caribbean 2025 Convention – VISI:ON, the STIHL GR 40, GR 60, and GR 80 models were presented to participants. With high durability, they offer twice the resilience compared to other market models, providing up to a thousand hours of use.

Carlos Diego Maldonado Flores, Product Consultant, emphasizes that the equipment is suitable for both occasional and professional use, ensuring a backup power source in case of electricity supply interruptions. “Farms, remote work sites, rescue operations, and many other applications can benefit from STIHL generators. They allow essential tasks to be completed without interruptions,” he states.

STIHL models presented at VISI:ON
GR 40, 60, and 80: ready to ease the lives of thousands of customers

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Carlos Diego
Maldonado Flores

+55 51 99269-4556

carlos.flores@stihl.com.br

Categories
NS 76 EN

CLICK BUZZ

STIHL BRAZIL ACHIEVES EXCELLENT PERFORMANCE WITH ITS TIKTOK PROFILE.

In the dynamic and competitive world of social media, Brazil stands out as one of the most significant markets for TikTok, with an impressive number of 105.3 million users. This ranks the country among the top three globally, only behind Indonesia and the United States.

Committed to innovation and creativity, the STIHL Brazil team sought to expand their presence on TikTok through entertainment, inspiring and connecting with an increasingly broad and diverse audience.

“One of the goals of creating STIHL Brazil’s account on the platform was to reach a younger audience (future buyers). Studies show that Generation Z uses TikTok for searches more than Google or any other platform. Additionally, we have increased the brand’s visibility through creative content, attracting new audiences and fostering new communities,” explains Taísa Sabei, Digital Marketing Analyst at STIHL Brazil.

In the first year, they managed to surpass the 140,000 follower mark, a remarkable growth that laid the foundation for an even more successful second year, culminating in 167,500 followers.

“We interact with followers and build a community on this social network. All comments on videos receive a reply or a like. We notice that people appreciate this and comment on several videos,” she highlights.

INVESTMENT AND STRATEGY

At the start of the project, about R$ 7,000 (equivalent to a thousand euros) per month were invested to promote presence on TikTok and highlight STIHL’s official account. “We also ran ads for strategic videos, but since October 2024, we decided to pause paid media to better understand the organic behavior of our followers and identify which content types perform best,” says Taísa.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Taísa Sabei

+55 51 99314-1878

taisa.sabei@stihl.com.br

Categories
NS 76 EN

Proven Excellence

BC 230, BT 230, FR 230, SG 230, and WP 230 offer high technology and performance.

The BC 230 (tillers), BT 230 (earth auger), FR 230 (brushcutter), SG 230 (sprayer), and WP 230 (water pump) products — belonging to the 4151 family but commercially known as the 230 line — stand out for their high technology and performance. To promote this range of equipment, STIHL Mexico shared photos and videos showing its applications.

“This line reinforces our power and excellence in the Latin American market. We needed materials to boost sales among our customers,” says Tamara Cano, Marketing Supervisor at STIHL Mexico.

The materials are available on Sharepoint for download by subsidiaries and importers in Latin America and the Caribbean. “The pieces were designed to highlight the features and benefits of each product, facilitating communication of their added value to the target audience,” explains.

Explore the resources of this line of excellence and strengthen your market presence with the visual support that underscores STIHL’s quality and innovation.

“This line reinforces our power and excellence in the Latin American market. We needed materials to boost sales among our customers,”

Tamara Cano,
Marketing Supervisor

 

EXAMPLES OF PHOTOS AND VIDEOS YOU WILL FIND:

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Tamara Cano

+52 8441361035

tamara.cano@stihl.com.mx

Categories
NS 76 EN

One Stihl: From Many to one

WHEN BUSINESS MEETS TECHNOLOGY, PROCESSES AND SYSTEMS CONNECT TO BUILD THE BEST SOLUTION FOR THE ENTIRE STIHL GROUP.

In December 2025, STIHL Brazil will transition to the innovative SAP S/4HANA platform!

This is a global project named ONE STIHL, aiming for the company to be increasingly unified worldwide.

“We are very motivated for this implementation, which will provide the standardization of our processes, making the Company increasingly unified among all its units worldwide. More than a system migration from SAP to the S/4HANA version, the initiative will take the STIHL Group to a new level in information technology,” says Tobias Diepold, Global Solutions Architecture Vice President at STIHL Group.

Romário Britto, Vice President of Marketing and Sales, Tobias Diepold, Global Solutions Architecture Vice President and Ricardo Nizoli, IT Director

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Rafael Zanoni

+55 51 99234–8423

rafael.zanoni@stihl.com.br

Categories
NS 76 EN

Visi:on

RECALL MOMENTS FROM THE LATAM & CARIBBEAN 2025 CONVENTION, HELD IN PERU, AN EVENT THAT BROUGHT TOGETHER IMPORTERS AND SUBSIDIARIES TO BUILD THE FUTURE OF STIHL IN THE REGION.