Page 2 – New Service STIHL

Power Anywhere

GENERATORS PLAY A VITAL ROLE IN SOCIETY TODAY.

In recent years, energy consumption has increased, driven by factors such as population growth and urbanization. In Latin America and the Caribbean, Brazil and Mexico lead the region’s total demand, while smaller countries face more infrastructure and access challenges.

In this context, power generators play a vital role, offering flexibility and practicality by ensuring a continuous supply anywhere. During the LATAM/Caribbean 2025 Convention – VISI:ON, the STIHL GR 40, GR 60, and GR 80 models were presented to participants. With high durability, they offer twice the resilience compared to other market models, providing up to a thousand hours of use.

Carlos Diego Maldonado Flores, Product Consultant, emphasizes that the equipment is suitable for both occasional and professional use, ensuring a backup power source in case of electricity supply interruptions. “Farms, remote work sites, rescue operations, and many other applications can benefit from STIHL generators. They allow essential tasks to be completed without interruptions,” he states.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Carlos Diego
Maldonado Flores

+55 51 99269-4556

carlos.flores@stihl.com.br

Tags Market

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CLICK BUZZ

STIHL BRAZIL ACHIEVES EXCELLENT PERFORMANCE WITH ITS TIKTOK PROFILE.

In the dynamic and competitive world of social media, Brazil stands out as one of the most significant markets for TikTok, with an impressive number of 105.3 million users. This ranks the country among the top three globally, only behind Indonesia and the United States.

Committed to innovation and creativity, the STIHL Brazil team sought to expand their presence on TikTok through entertainment, inspiring and connecting with an increasingly broad and diverse audience.

“One of the goals of creating STIHL Brazil’s account on the platform was to reach a younger audience (future buyers). Studies show that Generation Z uses TikTok for searches more than Google or any other platform. Additionally, we have increased the brand’s visibility through creative content, attracting new audiences and fostering new communities,” explains Taísa Sabei, Digital Marketing Analyst at STIHL Brazil.

In the first year, they managed to surpass the 140,000 follower mark, a remarkable growth that laid the foundation for an even more successful second year, culminating in 167,500 followers.

“We interact with followers and build a community on this social network. All comments on videos receive a reply or a like. We notice that people appreciate this and comment on several videos,” she highlights.

INVESTMENT AND STRATEGY

At the start of the project, about R$ 7,000 (equivalent to a thousand euros) per month were invested to promote presence on TikTok and highlight STIHL’s official account. “We also ran ads for strategic videos, but since October 2024, we decided to pause paid media to better understand the organic behavior of our followers and identify which content types perform best,” says Taísa.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Taísa Sabei

+55 51 99314-1878

taisa.sabei@stihl.com.br

Tags Best Practices

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Proven Excellence

BC 230, BT 230, FR 230, SG 230, and WP 230 offer high technology and performance.

The BC 230 (tillers), BT 230 (earth auger), FR 230 (brushcutter), SG 230 (sprayer), and WP 230 (water pump) products — belonging to the 4151 family but commercially known as the 230 line — stand out for their high technology and performance. To promote this range of equipment, STIHL Mexico shared photos and videos showing its applications.

“This line reinforces our power and excellence in the Latin American market. We needed materials to boost sales among our customers,” says Tamara Cano, Marketing Supervisor at STIHL Mexico.

The materials are available on Sharepoint for download by subsidiaries and importers in Latin America and the Caribbean. “The pieces were designed to highlight the features and benefits of each product, facilitating communication of their added value to the target audience,” explains.

Explore the resources of this line of excellence and strengthen your market presence with the visual support that underscores STIHL’s quality and innovation.

“This line reinforces our power and excellence in the Latin American market. We needed materials to boost sales among our customers,”

Tamara Cano,
Marketing Supervisor

EXAMPLES OF PHOTOS AND VIDEOS YOU WILL FIND:

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Tamara Cano

+52 8441361035

tamara.cano@stihl.com.mx

Tags Product

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One Stihl: From Many to one

Post author By newservicestihl
Post date 29/09/2025
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WHEN BUSINESS MEETS TECHNOLOGY, PROCESSES AND SYSTEMS CONNECT TO BUILD THE BEST SOLUTION FOR THE ENTIRE STIHL GROUP.

In December 2025, STIHL Brazil will transition to the innovative SAP S/4HANA platform!

This is a global project named ONE STIHL, aiming for the company to be increasingly unified worldwide.

“We are very motivated for this implementation, which will provide the standardization of our processes, making the Company increasingly unified among all its units worldwide. More than a system migration from SAP to the S/4HANA version, the initiative will take the STIHL Group to a new level in information technology,” says Tobias Diepold, Global Solutions Architecture Vice President at STIHL Group.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Rafael Zanoni

+55 51 99234–8423

rafael.zanoni@stihl.com.br

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Visi:on

RECALL MOMENTS FROM THE LATAM & CARIBBEAN 2025 CONVENTION, HELD IN PERU, AN EVENT THAT BROUGHT TOGETHER IMPORTERS AND SUBSIDIARIES TO BUILD THE FUTURE OF STIHL IN THE REGION.

Tags Video

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Together We Are Stronger

THE HUB LATAM STRUCTURE ANNOUNCED IN THE FIRST SEMESTER RESULTS IN MORE FOCUS, COLLABORATION, AND DELIVERY.

The implementation of the HUB Latam is more than a structural change; it’s a journey to a promising future.

LEADERS’ VISION:

“What I value most about this model is that it allows us to be closer to people, our clients, and our teams. This closeness helps us better understand their needs, their context, and their culture, to build trust, know them, and connect with them. That’s how we manage to accelerate execution with committed teams that share a common vision and goal.”
Juan González, Senior Vice President of STIHL HUB Latam

“Collaboration among subsidiaries and importers is not a new subject. We have always seen our colleagues from other countries as a reference to improve our processes and increase our competitiveness. The HUB Latam adopts this philosophy of continuous collaboration, allowing us to evaluate and improve by incorporating different market scenarios. Let’s take this unique opportunity to be an active part of this organizational context!”
Cesar Flores, Regional Director of Products, Training, and Technical Services at HUB Latam

“The STIHL Group is focusing on regionalization and everyone should take advantage of this new scenario, working together to make the transition as smooth as possible for everyone involved. Be prepared and present ideas to improve our processes and seek more market opportunities. Together, we’ll strengthen the brand, increase market share, but above all, we’ll grow the business as a whole.”
Paul Strohm, Sales Director at STIHL Latam HUB

“The HUB Latam brings many collaboration opportunities in the region. Let us use the local people’s knowledge and experience as a force to drive the region’s growth. The regional center is a strategic advance for strengthening the STIHL brand’s presence, reinforcing marketing initiatives. Especially in our area, the new structure further facilitates the sharing of best practices, adds more services to our importers, and improves processes among subsidiaries.”
Rafael Zanoni, Marketing Director of STIHL HUB Latam

“Regionalization is a strategy to accelerate the sustainable growth of the brand in markets, adapting global standards to the particularities of each region. Our goal is to operate as a coordinated and collaborative unit, promoting the integration of logistical processes, synergy among teams, and active support for countries. The efficiency of the supply chain and distribution is fundamental to support sales growth.”
Silvana de Carvalho, Logistics Distribution Director

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Juan González
juan.arango@stihl.com.br

Cesar Flores
cesar.flores@stihl.com.mx

Paul Strohm
paul-gerhardt.strohm@stihl.de

Rafael Zanoni
rafael.zanoni@stihl.com.br

Silvana de Carvalho
silvana.carvalho@stihl.com.br

Tags Market

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More Information, More Sales

Post author By newservicestihl
Post date 08/06/2025
No Comments on More Information, More Sales

EMARESA, FROM CHILE, IMPLEMENTS QR CODES ON TECHNICAL SHEETS AND ACCESSORY LABELS FOR BRUSHCUTTERS, FACILITATING PRODUCT INFORMATIO ACCESS AND IMPROVING RESULTS.

Emaresa, STIHL’s importer in Chile, innovated by implementing QR codes on product technical sheets and accessory labels for brushcutters, facilitating additional information access and improving sales results.

Customers can point their phone camera at the code on the technical sheets to access videos, technical specifications, useful tips, and more. Since its implementation, about two years ago, the impact has been significant (see box).

“We are very proud of this initiative and will continue to seek new ways to enhance our products and services, always aiming to offer our customers the best possible experience,” says Ninoska Barrera, Senior Marketing Manager at Emaresa.

According to her, especially the QR Codes on brushcutter accessory labels deserve attention in this strategy. “We managed to boost the sales of these important items, often unknown to customers, but which greatly enhance the products’ use,” she explains.

“We increased awareness about the accessories, highlighting the attributes and versatility of the equipment with them. It is a practice that demonstrates how small changes can significantly improve the customer experience and benefit the business,” she complements. These include mobile displays, wall displays, hooks, stands, and many others, all available for purchase with the international supplier Polimetal.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Ninoska Barrera

+56997929196

nbarrera@emaresa.cl

Tags Best Practices

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Maximum Productivity in Crops

Post author By newservicestihl
Post date 08/06/2025
No Comments on Maximum Productivity in Crops

THE CLIMATE AND SOIL RICHNESS ENABLE LATIN AMERICA AND THE CARIBBEAN TO BE REFERENCES IN BANANA AND CACAO PRODUCTION. DISCOVER STIHL’S SOLUTIONS FOR THESE CROPS.

BANANA

Pest-free fields. During the plant’s growth, pests such as fungi can dry the leaves, affecting the harvest. Optimize healthy growth by using fungicides with STIHL sprayers.

SG 71, SR 420, SR 440, SR 200, SR 430, SR 450

Weeding around the banana plant with easy handling and power is with STIHL brushcutters.

FS 161, FS 221, FS 291, FS 351, RF 410, FS 460 – Family 4147

CACAO

STIHL offers lightweight, fast, powerful, and economical chainsaws ideal for cacao pruning.

MS 162, MS 172, MS 182 and MS 212 – Family 1148 MS 250, MS 251, MS 260

Planting without weeds. With cutting-edge technology and ergonomic design, STIHL brushcutters offer productivity for continuous work.

FS 161, FS 221, FS 291, FS 351, RF 410, FS 460 – Family 4147 FS 85, FS 120, FS 250, FS 260, RF 410

Pest-free fields with the best equipment for spraying.

SG 71, SR 200, SR 420, SR 440, SR 430, SR 450

Pole pruners allow reaching farther places and maximizing results with clean and perfect cuts during the harvest.

HT 105 and HT 135

Mowing grass, branches, and crops; all in one machine with easily attachable accessories.

KM 85R, KM 131R, FS-KM, BF KM, HT-KM, Tubo KM

Work with lightweight, fast, powerful, and economical machines when planting cocoa trees.

BT 45, BT 131 and BT 230

Check product availability in your country, talk to your sales manager.

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Carlos Diego Maldonado Flores

+55 51 99269-4556

carlos.flores@stihl.com.br

Tags Product

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Celebrations Around the World

Post author By newservicestihl
Post date 08/06/2025
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THIS YEAR, STIHL IS CELEBRATING IMPORTANT MILESTONES OF ITS OPERATION WORLDWIDE THROUGH IMPORTERS AND ONE OF ITS SUBSIDIARIES.

GUATEMALA – 50 YEARS

“We have closely followed the brand’s trajectory and have constantly aimed to learn the best practices and knowledge gained in our training and negotiations. We are grateful to STIHL for its willingness to share its experience and for enabling our mutual growth. There is truly orange blood running through our veins.”
Roberto Girón, Director of Comeca

COSTA RICA – 50 YEARS

“STIHL is synonymous with quality, heritage, service, support, solutions, loyalty, strength, innovation, and progress. We see it every time we are in the field, when we walk in our uniform and are recognized. When we travel in vehicles with the STIHL brand and hear a customer’s greeting. In every technical delivery, in every consultation, in every connection we have with nature, there is no other brand like STIHL.”
Christian Schmidt, Director of FarmAgro

HONDURAS – 45 YEARS

“Cemcol has been building numerous stories based on hard work and dedication. We believe that part of the success of STIHL’s 45 years in Honduras lies mainly in our distributor network, which has been a fundamental part of our success over the years, thanks to their effort, dedication, and commitment.”
Suyapa Corrales, Marketing Manager of Cemcol

MEXICO – 30 YEARS

“We celebrate three decades of commitment, growth, and teamwork with an unforgettable gala dinner at the Ex-Hacienda de Chautla, in Puebla. The night was marked by a vibrant atmosphere of celebration, engaging music, and moments of gratitude, recalling the great achievements over the years and reinforcing the energy for upcoming challenges and conquests.”
Tamara Cano, Marketing Supervisor of STIHL Mexico