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2023 STIHL Oscar

ONCE AGAIN STIHL IMPORTERS AND SUBSIDIARIES IN LATIN AMERICA PUT ON A SHOW OF COMPETENCE AND CREATIVITY, SHOWING THE BEST PRACTICES THEY DEVELOPED IN FIVE DIFFERENT CATEGORIES.

The 2023 Best Practices Award, the STIHL “Oscar,” was held during the Marketing and Sales Workshop, with 38 practices from 15 different countries. This year, the participants themselves took part in voting for their preferred initiatives from a broader range of categories: Communication, Point of Sale, Workshop and After-Sales Service, Training and Qualification, and Strategic Theme Aftermarket.

Congratulations to the award winners in their respective categories:

Point of sale: Sensorial Marketing “Live the STIHL experience,” from Equator

The “Live the STIHL experience” project consisted of the installation of visual attractions in the shops, aroma diffusers with the STIHL fragrance, STIHL testing station, music and audio with the STIHL logo, and comfort area.

Inmeq worked in the progressive standardization of this experience in all authorized dealers, offering constant follow-up and consulting to maximize the results.

Workshop and After-Sales Service: Strong on the way, from El Salvador

The initiative sought to offer the following services to loyal UDP groups, mainly women:

  • Priority in STIHL workshops
  • Training and personalized follow-up plan
  • Special product discounts.
Training and Qualification: Orange points, from Mexico

Platform projected to reward the efforts of all salespeople from STIHL dealerships who register their sales to obtain points that will provide them with a place on the list of TOP salespeople and an extra monthly fee.

The communication is done through WhatsApp and Mailing to the salespeople community (STIHL Authorized Dealerships).

Communication: Cultivation campaign, from Colombia

Through the history of 4 cultures, the campaign established the brand as an ally, with which consumers can rely to overcome the challenges they face every day. Each crop includes videos, image database, digital pieces, among others.

Strategic Theme Aftermarket: Launching of a digital platform (APP) for dealer: “Orange Pro YOUR ORANGE PORTAL!,” from Honduras

The platform has a module to check product prices and stock availability at a national level, as well as the monitoring of the achievement of monthly and historical sales targets. In the app, the dealer can also load his request ticket in the categories of marketing, technical support, product support, which allows him to do a follow-up on each request.

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Congratulations to all participants for their dedicated efforts and hard work!
You can check the final presentation with all the Works in the Latam APP at Library/ Best Practices / Oscar 2023.
GET INSPIRED!

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Andrea Chaverra
Colômbia
+57 4 614 80 81 Ext. 116
andrea.chaverra@stihl.co

Diana Lizbeth Mejia Arriaga
Honduras
+504 25595899
dlmejia@cemcol.com

Darwin Mauricio Portillo
Honduras
+504 9980-4489
dmportillo@cemcol.com

Iver Paredes
Equador
+593 2250-0139
iparedes@gn-suferreteria.com.ec

Daniela Menchaca
México
+52 222 429 5422
daniela.Menchaca@stihl.com.mx

Oscar Rodriguez
El Salvador
+ 503 2231-2800
orodriguez@indupal.com

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Satisfaction above all

THE STIHL DEALERS’ NETWORK SATISFACTION THROUGH POSITIVE EXPERIENCES IS KEY TO GUARANTEE THE BRAND’S PROMISES.

The 2022 Dealers’ Satisfaction Survey in Latin America was presented and discussed throughout the 2023 Marketing and Sales Workshop, with many reasons to celebrate.

“The numbers reached are extraordinary. Our general grade was 8.9, outperforming the previous year of 8.6 and the world’s general goal of 8.0,” highlights Patriq Paines, Sales Manager for Latin America and the Caribbean, remembering that it was the first time that Spanish speaking importers participated in the survey.

According to him, the data obtained are very important because they show the work is being effective. “We are on the right track. The distribution channel is aligned with our strategy, developing the STIHL brand very well in its locations,” he says.

TOGETHER WE CAN GO BEYOND

In the event, action plans to keep and improve the region indicators were also aligned. “Everything we have done so far will be reflected in the future, but we have to continue with the activities, always seeking excellence. Together we can go beyond.”

“What we have done so far will be reflected in the future. Let’s proceed with our constant development.”

Patriq Paines, Sales manager for
Latin America and the Caribbean

HIGHLIGHTS

STIHL products are classified as excellent and contribute to high levels of satisfaction.

The field sales team is very qualified and the cooperation with STIHL is very pleasant.

POINTS TO BE IMPROVED

The handling of complaints is particularly relevant to the satisfaction of dealers.

Support to advertising and sales, especially announcements on the radio, printed materials and in message boards.

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br

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A leap in performance and resistance

THE PROFESSIONAL BRUSHCUTTERS
FS 161, FS 221, FS 351, FS 291, FS 460 AND FR 410 REACH THE MARKET BRINGING EVEN MORE TECHNOLOGY FOR THE DAILY WORK ROUTINE.

The new family of STIHL brushcutters represents an evolution of traditional tools, with even more power and customer satisfaction. Among the main highlights of the products recently introduced to the market is the 2-MIX engine technology, with lower gas emissions and greater fuel economy.

“We are very proud of these six very important new products for our portfolio. The models FS 161, FS 221, FS 351, FS 291, FS 460 and FR 410 target intense use and provide even greater performance to professional users,” highlights Paulo Serpe, Market Specialist for Latin America and the Caribbean.

Braian Romero, who is also a Market Specialist, points out that the new 4147 family is the unification of brand efforts to offer a new generation of petrol brushcutters to consumers. “These machines combine STIHL outstanding features of power and reliability, tradition built from machines sold many years ago, in addition to the performance and technology of the 2-Mix engines,” he states.

He also highlights the wide variety of cutting applications, whether it is using nylon line, PolyCut, metal blade or circular saw. “Users will always find the ideal cutting tool for their terrain, which is a great advantage of the 4147 family.”

Carlos Diego Maldonado Flores, Product Consultant for Latin America, recalls the global consolidation that represents this family. “The new professional brushcutters are a STIHL Group worldwide release, strengthening the development of technologically advanced products, focusing mainly on the people – their safety and comfort – and the environment, with low consumption and low gas emissions equipment”, he says.

COMMUNICATION CONTENT TO BOOST MARKETING

In the Latam app, you can find the new products’ full communication package. In-use pictures, videos, and several different materials to promote brushcutters in your region.

VISIT: LIBRARY> COMMUNICATION CONTENT > PRODUCT PACKAGE

Professional gardening gets even better with FS 161
FS 221 and FS 351: perfect for diverse works on the field, gardens and roads
FS 291 and FS 460 are the most powerful brushcutters on STIHL’s portfolio
FR 410 is ideal for tough/angled terrain and road maintenance

DO YOU HAVE ANY QUESTIONS? CONTACT US!

Paulo Serpe
+55 51 99288-6474
paulo.serpe@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br

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Together we are stronger

THE 2023 MARKETING AND SALES WORKSHOP WAS UNFORGETTABLE. WE WOULD LIKE TO THANK YOU ALL FOR PARTICIPATING. LET’S REMEMBER A FEW MOMENTS WHICH MAKES US CERTAIN THAT TOGETHER WE ARE STRONGER, TOGETHER WE ARE STIHL.

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Together we are stronger

THE MARKETING AND SALES WORKSHOP, HELD IN JULY, HIGHLIGHTED THE MAIN CHALLENGES FOR THE FUTURE. STIHL IS GROWTH AND TRANSFORMATION!

This year, the Marketing and Sales Workshop was a face-to-face event, gathering all participants in Bahia, Brazil, over the course of three dynamic days, attendees were immersed in a wealth of insightful content and collaborative synergy.

The Sales Director for Latin America and the Caribbean, Paul Strohm, opened the presentations with a market overview, an evaluation of 2022, and perspectives for the future. “We know the challenges ahead of us when faced with this scenario of many changes, but with our team of importers and subsidiaries in Latin America and the Caribbean we know we are still going much further,” he stated.

The first day also relied on the illustrious presence of Mr. Joachim Burandt, Senior Vice President of Sales of the STIHL Group, that, among other themes, shared the “Batteries first” strategy.

Straight from the Head Office, Lars Bergmann, Global Director of Support and Training of the STIHL Group, was another highlight.

Patriq Paines, Sales Manager for Latin America and the Caribbean, Sabine MacDonald, Marketing Manager for Latin America and the Caribbean, Carlos Wey, Product Manager, Carlos Diego Maldonado, Product Consultant, and Raul Kriedte, Manager of Qualification and Socio-Environmental Projects, wrapped up the program with their presentations and important discussions.

The feedback from the audience of the event was exceptional. In the satisfaction survey, the general average grade was 9.3, considering the range of satisfaction levels from 1 (did not like it) to 10 (exceeded my expectations). Congratulations to you all for another great achievement. STIHL is growth and transformation!

COMMENTS
RECEIVED IN THE SURVEY

“WE NEED TO HOLD THIS TYPE OF EVENT MORE OFTEN”.

“IT’S VERY GOOD TO LEARN ABOUT THE COUNTRIES’ BEST PRACTICES.”

“WE WANT MORE MARKETING TRENDS.”

“WE HAVE TO INTEGRATE DIGITALIZATION THEMES MORE.”

“LET’S SHARE CASES OF SUCCESS OF BATTERY PRODUCTS FROM DIFFERENT MARKETS WHICH ARE SIMILAR TO OURS.”

PRESS PLAY

Patriq Paines, Sales Manager, and Paulo Serpe, Market Specialist, left a message about the event

Eyes and ears focused on the speeches
Sabine MacDonald presented 10 Marketing Advices
Mr. Joachim Burandt was an illustrious presence representing the Head Office
Introduction of new products: highly expected moment
Oscar delivery: learning about the best practices in the region
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Acknowledgement to technical support

STIHL BRAZIL CREATES EXCLUSIVE AWARD TO ACKNOWLEDGE THE TOP THREE TECHNICAL SUPPORT CENTRES IN THE COUNTRY.

STIHL quality goes beyond the excellence of its products and good consultative selling service; it also includes technical support for maintenance, as well as the supply of original spare parts and accessories. With that in mind, Brazil’s Technical Service team created a specific award to acknowledge the best support centres in the country.

“Our goal was to reinforce the importance of our assistance to the market, in addition to making the award winning store and support shop very proud. That helps foster the will to keep a good image and encourages other stores to also want to receive the award in the next years,” explains Fernando Bergmann, Service Centre Supervisor.

He says the project was presented in a marketing convention for managers and consultants and was very well received, causing “good” competition in order to have the region awarded. “An announcement was released in the network and we soon started to receive questions about the award, which shows us people’s engagement and acceptance,” he highlights.

The award ceremony will take place soon, and the winners will be invited to visit the STIHL Brazil factory in São Leopoldo (RS).

CRITERIA USED TO CHOOSE THE HIGHLIGHTS

– APPROVAL OF 100% IN THE SERVICE SHOP AUDIT

– MUST NOT HAVE ANY AUDITS DISAPPROVED THROUGHOUT THE ASSESSED PERIOD (YEAR OF 2022)

– MUST NOT HAVE ANY LEGAL PROCEEDINGS INVOLVING CUSTOMERS

– AFTERMARKET ANALYSIS (RATE OF SPARE PARTS PURCHASE IN RELATION TO THE REVENUE)

– PICTURES OF THE SHOP

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The top three technical support centres of each region in Brazil will be awarded with bronze, silver and gold trophies, totalling 15 highlights. The assessment considers the year of 2022 from January to December

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Fernando Bergmann
+55 51 99799-9931
fernando.bergmann@stihl.com.br

Pedro Wink Guaragna
+55 51 99989-3385
pedro.guaragna@stihl.com.br

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Satisfied Customers

IN PANAMA, COSTA RICA, AND EL SALVADOR THE RMS HAVE BEEN A HUGE SUCCESS!

STIHL gasoline lawn mowers are gaining customers throughout Latin America. See testimonials.

VIDEO COSTA RICA

VIDEO PANAMA

VIDEO EL SALVADOR

COMMUNICATION MATERIAL TO BOOST NEW RELEASES

In the  Latam app, you can find the full communication package for new products. Use pictures, videos, and different pieces to advertise lawn mowers in your region.

ACESSE: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Patriq Paines
+55 51 992749650
patriq.paines@stihl.com.br

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Why choose a STIHL lawn mower?

STIHL HAS THE BEST MACHINE FOR AREAS UP TO 1800M² IN THE CATEGORY! THE MOWERS OF THE RM LINE ARE A GREAT DIFFERENTIAL IN THE MARKET, BRINGING GREATER EASE OF OPERATION.

Automation and ease of use are two words that characterize the STIHL combustion range of lawn mowers very well.

The products have an automatic choke system that, when the machine is cold, is partially closed, and as the engine warms up, the throttle opens gradually until fully open, so that the motor warms up to 100%. That is, after machine filled with fuel just pull the starter handle and the machine starts very easily.

Customers can choose the most suitable machine for their needs, from the RM 2R model to RM 448TC model, seeking to facilitate their work in nature.

EFFICIENCY –  STIHL petrol mowers also have a higher working speed than the competition, which allows a greater cutting production per area (m2).

COMMUNICATION CONTENT TO BOOST MARKETING

In the Latam app, you can find the full communication package for new products. Use pictures, videos, and different pieces to advertise lawn mowers in your region.

ACCESS: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE

“Why choose a RM? The first and most important reason is the STIHL brand, which always offers the best product quality and original spare parts in any authorized dealership. In addition, customers are already aware of our fast and reliable guarantee system.”

Paulo Serpe, Latin America Market Specialist

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Raul Kriedte
+55 51 99283-0273
 raul.kriedte@stihl.com.br

Paulo Serpe
+55 51 99288-6474
 paulo.serpe@stihl.com.br

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Showing our strength

THE YEAR OF 2022 ONCE AGAIN SHOWED ADVANCES IN THE AREAS OF QUALIFICATION, TECHNICAL SERVICE, SALES, AND MARKETING IN LATIN AMERICA AND THE CARIBBEAN.

There is much to say about 2022. The year was marked by the post-pandemic resumption and lots of work. The areas of Service Centre, Qualification, Sales, and Marketing worked tirelessly offering new and better services to importers and subsidiaries in Latin America and the Caribbean.

Let’s remember six great moments with pictures.

Service Centre team’s technical visit to Peru: the first one after lockdown. The event gathered approximately 100 people over two days. Each shift targeted one point of sale and its customers. The objective was to put high-power chainsaws back in evidence and get customers in touch with the different technologies of STIHL machines

Academy: one of the great legacies of the year in the area of qualification. More than 30 trainings were held in the platform in 2022, reaching more than 1,100 people in Bolivia, Equator, El Salvador, Chile, Honduras, Guatemala, Costa Rica, Panama, Paraguay and Uruguay

Oscar best practices: second edition mobilized even more participants. 36 good practices from 16 countries were entered

Many new releases were relevant to the market, like tillers MH 610 and MH 710 and the new water pumps WP 300, WP 600 and WP 900

ThumbStopper: the social media platform made the marketing teams’ life easier. The year ended with 13 active countries, organically reaching almost 3 million people and having approximately 600 dealers connected

Train the trainer: technical training held in August, in Colombia, relied on the participation of 12 Spanish speaking countries

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Congratulations to the teams of all countries that dedicated themselves to make it happen the best possible way. May the next few months bring us even more achievements to celebrate!

DO YOU HAVE ANY QUESTIONS?
CONTACT US!

Sabine MacDonald
+55 51 99961-2540
sabine.macdonald@stihl.com.br

Raul Kriedte
+55 51 99283-0273
raul.kriedte@stihl.com.br

Fernando Bergmann
+55 51 99799-9931
fernando.bergmann@stihl.com.br

Paul Strohm
+ 49 1515 803-2512
paul-gerhardt.strohm@stihl.de

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What to expect of 2023?

UNDERSTAND THE CHALLENGES FOR THE NEXT MONTHS, IN THE VUCA WORLD WE ARE LIVING IN.