Category: NS 78 EN

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NS 78 EN

100 years of STIHL: let’s celebrate

A HISTORIC MILESTONE WITH COMMUNICATION TO MATCH ALL AROUND THE WORLD.

In 2026, STIHL joins a select group of centenary brands such as Coca- Cola, Mercedes-Benz and Louis Vuitton, which continue to generate positive and relevant impact in the global market.

“STIHL was founded by Andreas Stihl in 1926 with a clear purpose: to empower people to work with and in nature. It is not only about how long we have been in the market, but about the legacy we leave,” says Rafael Zanoni, Marketing Director for the HUB Latam.

To celebrate this historic achievement, a special communication package was created, designed to highlight the centennial in stores and create a shopping experience connected to this celebration. There is a logo, historical photos, point-of-sale materials, and even stickers, temporary tattoos and tablecloths. Everything is available for download, editing and adaptation according to the needs of each country!

Celebrating STIHL’s 100 years at the points of sale.

DO YOU HAVE ANY QUESTIONS?
GET IN TOUCH!

Rafael Zanoni

+ 55 51 99234-8423

rafael.zanoni@stihl.com.br

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NS 78 EN

Dressing for the centennial

NEW BRAND ITEMS CELEBRATE STIHL’S 100 YEARS.

Over the past century, STIHL has built a trajectory marked by innovation, quality and proximity to its customers in several countries, becoming a benchmark in its segment. To celebrate this historic milestone, in addition to a special communication campaign, a new line of brand items was launched. It is ideal to accompany customers at different moments of their day, whether at work, during leisure time or in other activities.

Trousers, T-shirts, hoodies, caps, socks… each item has been developed with attention to detail to reflect STIHL’s legacy, its values and the passion for what it has been doing since 1926. The pieces combine comfort, style and authenticity, bringing elements that refer to the brand’s 100 year history and the bond built with its customers over time.

The catalog is very comprehensive and offers several purchasing options, but each importer or subsidiary can also produce items locally to celebrate STIHL’s centennial, as long as they are approved in advance, ensuring the excellence of all items that carry the brand.

Cap commemorating STIHL’s centennial.

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Priscila Schwanke

+ 55 51 98333-5553

priscila.schwanke@stihl.com.br

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NS 78 EN

Versatility and performance

THE LINE OF STATIONARY ENGINES OFFERS MODELS RANGING FROM 4 TO 15 HP, MAKING IT POSSIBLE TO PROVIDE THE EXACT SOLUTION FOR EACH CUSTOMER.

STIHL stationary engines make it possible to meet a wide range of demands with six different models – EHC 405 S,EHC 505 S,  EHC 605 S, EHC 705 S, EHC 905 S, EHC 1105 S and EHC 1505 S – combining versatility, durability and high performance: from 4 to 15 HP.

Designed to ensure maximum reliability even under the most adverse weather conditions, the equipment features differentiators such as an oil sensor, an ignition spark plug with moisture protection and a dual air filter. Another highlight is the ease of maintenance, ideal for professional users.

DO YOU HAVE ANY QUESTIONS?
GET IN TOUCH!

Carlos Diego Maldonado Flores

+ 55 (51) 3579-8368

carlos.flores@stihl.com.br

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NS 78 EN

1, 2, 3… ROLLING!

LIVE SESSIONS REINFORCE STIHL’S COMMITMENT TO BUILDING A SOLID, WELL INFORMED GLOBAL NETWORK ALIGNED WITH THE BRAND’S OBJECTIVES.

STIHL has been investing in a new way of connecting with its importers and subsidiaries through a series of exclusive live sessions. The goal is to bring Latin American partners even closer, offering relevant content and direct alignment with the brand’s global strategy.

“These live sessions are essentially directed to each country’s dealer network, with the objective of strengthening communication with the market in an agile and standardized way. It is a new channel for direct contact between the brand and the distribution networks in each location, which helps reinforce the execution of the regional strategy,” highlights Rafael Zanoni, Marketing Director for the Hub Latam.

These live broadcasts cover topics such as product launches, markets of operation, clarifying questions, sales initiatives and other highly relevant subjects. In addition to presentations by Hub Latam leadership, the lives also feature specialists in the portfolio and in the segments we serve, creating a space for sharing challenges, results and learnings.

Another differentiator is the interactive format: during the lives, participants can send questions, respond to polls and comment in real time, making the sessions more dynamic and collaborative. Afterwards, the content remains available for those who could not attend live, ensuring the information reaches more people.

“We are very pleased to offer this new way of interacting with our partners in the region. It adds to all the other resources we provide – app, newsletter, portals – to maintain close and effective communication, boosting our results,” says Rafael Zanoni, Marketing Director for the Hub Latam.

Initially, the live sessions are being held only for Spanish speaking audiences, but they will soon be extended to the Caribbean audience in English.

First “STIHL En Vivo”: César Flores, Paul Strohm, Juan Gonzalez, Rafael Zanoni and Silvana Carvalho

DO YOU HAVE ANY QUESTIONS?
GET IN TOUCH!

Rafael Zanoni

+ 55 51 99234-8423

rafael.zanoni@stihl.com.br

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NS 78 EN

MANIFESTO –100 YEARS

HOW LONG DO YOU NEED TO STAY IN A PLACE TO TRULY GET TO KNOW IT? ONE YEAR? TEN YEARS? TWENTY? STIHL HAS BEEN IN NATURE FOR 100 YEARS.