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NS 71 EN

Influence and many views

ARGENTINA STANDS OUT IN ITS WORK WITH INFLUENCERS, MAKING GARDENING MORE ACCESSIBLE AND APPEALING TO A BROADER AUDIENCE.

Influencers perform a very important role in digital marketing since they can reach and engage a specific audience in an authentic way. At STIHL Argentina, the work with these professionals has been providing very good results to increase brand advertising and specifically promote the gardening line.

“We started in May-April 2023. Our strategy was to partner with women in the gardening niche, which helped us generate trust with our audience, because they are seeing experienced people endorsing the products,” says Mercedes Barbieri, from the Marketing team.

The battery-powered line is one of the highlights, making gardening more accessible and appealing to a broader audience, such as occasional users.

AUTHORITY ON THE SUBJECT

They are currently sponsoring Clara Billoch, a well-known landscapist. “We are planning to produce with her something that goes beyond product demonstration and also includes education on how to use the products efficiently and the theory behind it: how to cut shrubs, in which season, what is the best cut, etc.,” explains Mercedes.

The strategy to work with influencers should continue at full blast until the end of the year, with participation in events that are relevant to the sector and incentive to the development of content on them.

STRATEGY 2024

1 . Keep on collaborating with influencers throughout Argentina to promote STIHL products through sponsorships.

2 . Participate in events that are relevant to the sector and encourage influencers to develop content on them.

3 . Organize talks in specialized events, with STIHL support, where influencers can share their experience and knowledge

4 . Keep offering spaces to learn about gardening.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Mercedes Barbieri
+54 9 11 6637-1564
mercedes.barbieri@stihl.com.ar

Francisca Colombres Garmendia
011-6235-3371 int. 126
francisca.garmendia@stihl.com.ar

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NS 71 EN

Get into this rhythm!

FIRST SALES CAMPAIGN PROMOTED BY STIHL BRAZIL TO IMPORTERS AND SUBSIDIARIES IN LATIN AMERICA AND THE CARIBBEAN!

Get ready for an unforgettable experience! The campaign Get into this rhythm! is on. Our first Sales Campaign for importers and subsidiaries in Latin America and the Caribbean. To celebrate, we will award 8 guests from each group with a trip for two to our factory in Brazil, followed by a show of colours, rhythm, and joy in the Carnaval of Rio de Janeiro.

You are all invited to be part of this exciting challenge! Check the complete rules below. To take part, you have to fulfil two requirements: meet the budget and reach a minimum turnover of $520,000 between March and October 2024. The winners will be announced in November and the trip will take place in March 2025.

Together, let’s turn this campaign into a major success!

CLASSIFICATION CRITERIA

• Biggest billing of engines, in percentage points, between March and October 2024, compared to the same period of the previous year;

• Biggest billing volume of family 4147 compared to the billing of family 4119 in 2023, during the campaign;

• Biggest growth, in billing volume, of MS 382, between March and October 2024, compared to the same period in 2023.

* Valid only for orders billed up to October 31st, 2024.

“We are excited to launch STIHL Brazil’s first sales campaign for importers and subsidiaries. We want to boost sales and strengthen our presence in the market, but we also want to offer this unique experience to our customers”.

Silvana Carvalho,
Director of Distribution and Logistics

DO YOU HAVE ANY QUESTION? CONTACT US!

Export team

+55 51 3579-8118 

exportacao@stihl.com.br

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NS 71 EN

New family of chainsaws

MS 162, MS 172 C-BE, MS 172, MS 182 AND
MS 212 ARE NEW TO THE STIHL PORTFOLIO.

Surprising in every aspect, with the same old reliability. That is how the new chainsaws in the STIHL portfolio are being introduced: MS 162, MS 172, MS 172 C-BE, MS 182 and MS 212.

“This is the evolution of one of STIHL’s top selling lines,” explains Carlos Wey, Product Manager. According to him, the new models are not the result of a mere project, they are the result of a true work culture, which is always seeking to outdo itself. “The chainsaws in the portfolio were already an absolute success, but STIHL always wants to go beyond. It took years of research which involved our entire Research & Development team in Brazil and Germany. And this is how we got the new family of chainsaws, with five models that add even more benefits to consumers,” highlights Wey. 

DO YOU HAVE ANY QUESTION?
CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br

Carlos Diego Maldonado Flores
+55 51 3579-8368
carlos.flores@stihl.com.br

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NS 71 EN

Products certification: our team is available to you

WOULD YOU LIKE TO SWIFTLY INTRODUCE NEW PRODUCTS IN COMPLIANCE WITH THE STIHL GROUP AND YOUR COUNTRY’S LOCAL REGULATIONS? YOU CAN RELY ON THE CERTIFICATION AREA.

 The Products Certification department, together with the Innovation, Development and Research Centre, located at the STIHL Brazil factory, represents the STIHL Group in regulatory affairs in Latin America and the Caribbean. The aim is to innovate with the swift introduction of new products, in compliance with the Group and local regulations.  

Marcela Paim, Analyst of Regulatory Affairs – LATAM, and Dra. Alexandra Schuh, Supervisor of Product Compliance, work with all products in the STIHL portfolio that demand product compliance to be imported or commercialized.

THEIR MAIN ACTIVITIES INCLUDE:

• Support to countries with the necessary documentation to comply with regulations and legislation, whether it is product manuals, technical specifications, wiring diagrams, certificates or test reports;

• Direct contact with subsidiaries and importers for certification issues, product regulation, analysis of new laws and necessary product compliance;

• Direct line with the head office in Germany for regular updates on compliance issues in different markets;

• Monitoring of new regulations and laws in the World Trade Organization;

• Management and assistance in factory audits;

• Study of regulatory standards and opportunities through technical committees in standardization agencies;

• Lobby in association and chambers of the sector.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Alexandra Janine Schuh
+55 51 35799380
alexandrajanine.schuh@stihl.com.br

Marcela Jochade Paim
+55 51 35798310
marcela.paim@stihl.com.br

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the reliability you already know

THE NEW FAMILY OF CHAINSAWS IS ALREADY WINNING EVERYBODY OVER. IT BRINGS SURPRISING NEW SOLUTIONS TO EVERYTHING, WITH THE SAME OLD STIHL RELIABILITY.

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Happy holidays

MAY WE BE ABLE TO WRITE BEAUTIFUL STORIES TOGETHER IN 2024. IN THIS VIDEO, CHECK OUT THE MESSAGE STIHL PREPARED FOR THIS SPECIAL MOMENT. MERRY CHRISTMAS AND A HAPPY NEW YEAR!

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Bring it on,2024

STIHL COLOMBIA MAKES CALENDAR FOR THE NEXT YEAR AVAILABLE WITH IMAGES GENERATED BY ARTIFICIAL INTELLIGENCE.

The sunrise, the promise of a new day, remembering how beautiful nature is in these first moments of the day were the inspiration for the STIHL 2024 calendar made available by Colombia to all countries that wish to use it.

All images were created using artificial intelligence – becoming the first project in Latin America with this technology.

“We were very pleased with the result. I hope everybody enjoys it as much as we did,” said Madelen Marín Restrepo, Marketing Coordinator.

You can choose planner, table or wall calendar, just download the art for local printing in this link, adjusting the data from your country, such as website, telephone number and holidays.

CHRISTMAS CARD

The Head Office also made available a file to print a Christmas Card. The guideline is to print the card on uncoated and dull paper. It was designed with a central fold so that a personalized text can be inserted in the internal pages.

DO YOU HAVE ANY QUESTION? CONTACT US!

Madelen Marín Restrepo
+57 310 880 82 69
madelen.marin@stihl.co

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Plan to grow

WITH THE END OF YEAR APPROACHING, THIS IS THE IDEAL MOMENT TO LOOK BACK TO PLAN FOR THE NEXT CYCLE.

Outlining goals and objectives for 2024 can make the difference to have a great year, filled with positive results. With good planning, you not only foresee eventual hardships but you also know how to act when they appear.

CHECK OUT SOME TIPS ON HOW TO DO A GREAT JOB IN 2024:

FIELDS OF ACTION STIHL 2024

Remember the brand strategy for the next year:

MARKETING PLAN
Keep a good marketing plan.

CUSTOMERS’ JOURNEY
Understand increasingly more the customers’ journey, getting their attention and engagement.

PREPARATION FOR THE OMNICHANNEL
Establish better relationships in points of contact with customers.

FOCUS ON PERFORMANCE
Focus on media performance, building a monitoring dashboard and following metrics and KPI´s.

DIGITAL MARKETING
Improve communication, winning new customers.

COMMUNICATION CHANNELS
Promote content that adds value to the brand in the different available channels.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br

Categories
NS70 EN

Perfect gift

GTA 26 AND HSA 26 ARE GREAT TIPS FOR CHRISTMAS GIFTS, AND CONSUMERS CAN USE THE SAME BATTERY.

STIHL battery products combine power, technology, mobility and convenience, with zero gas emissions and low noise level. They are ideal for those who wish to work easy and comfortably with excellent performance.

The combo GTA 26 garden pruner and the HSA 26 shrub cutter is an excellent tip for a Christmas gift. They use the same battery and complement each other to perform the gardening work.

battery-powered garden shears
HSA 26

With outstanding handling balance, it relies on high cutting power and longer-lasting battery (when compared to the previous model HSA 25), not requiring any tool to change blades during its use.

BATTERY-POWERED GARDEN PRUNER
GTA 26

It makes it easier for home users to perform simple tasks in residential gardens. With great ergonomics and easy to handle, it stands out for its high cutting performance.

COMMUNICATION MATERIAL AVAILABLE

In the Latam app, you can find web banners of different sizes and a post for social media to advertise the GTA 26 and HSA 26 duo in your region.

VISIT: LIBRARY > COMMUNICATION CONTENT > PRODUCT PACKAGE > DUO

DO YOU HAVE ANY QUESTION? CONTACT US!

Carlos Wey
+55 51 99257-2251
carlos.wey@stihl.com.br

Braian Romero Villarreal
+55 51 99845-0614
braian.villarreal@stihl.com.br

Carlos Diego Maldonado Flores
+ 55 51 3579-8368
carlos.flores@stihl.com.br

Categories
NS70 EN

50 years well celebrated

THE 50TH ANNIVERSARY OF STIHL PRODUCTION IN BRAZIL WAS CELEBRATED THROUGHOUT 2023, WITH LOTS OF SPECIAL ACTIONS.

WHERE DOES YOUR STRENGTH COME FROM?

The manifest-video, released on January 11th, anniversary date of STIHL in Brazil, was the big driver of the 50 years campaign. The tagline “The strength to develop stories” was used in all brand communications in the country.

50 TIPS

Tips on the STIHL universe were also published in the Instagram profile @stihloficial. The objective was to enforce the brand’s purpose “To make people’s lives easier in nature” with recommendations on the use of products and accessories, in addition to curiosities and suggestions.

INTERVIEW MR HANS PETER STIHL

Mr Hans Peter Stihl, son of the brand’s founder, gave an exclusive interview on the beginning of the production in Brazil. You can watch it on video in English.

WEBSERIES

The webseries “Ideas that Flourish in the Amazon” portrayed the work of the program Community Forests, performed by the Tropical Forest Institute (IFT) with the support of STIHL, at the Arióca Pruanã Extractive Reserve. In 5 episodes, the content broadcast on the brand’s YouTube channel showed how sustainable handling can generate income while protecting the forest at the same time.

NOSTALGIA POSTS

It feels so good to remember striking moments, isn’t that right? A series with curiosities and memories was published in the Instagram profile @stihloficial. In addition to bringing aspects of the brand, it also listed historical facts that took place over this time in the country.

STORIES IN VIDEOS

In addition to the traditional stories of end customers, which are told on the brand’s YouTube channel, other audiences also told their trajectories this year, such as resellers, participants of social projects and collaborators.

50 YEARS SPECIAL COLLECTION

Exclusive items were produced to highlight the 50th anniversary of the brand in Brazil, becoming a success in fairs and stores countrywide.

DO YOU HAVE ANY QUESTION?
CONTACT US!

Rafael Zanoni
+55 51 99234–8423
rafael.zanoni@stihl.com.br